Apple loses its leadership in China? The data is out
With a powerful A-series chip and a smooth iOS system, Apple's iPhone has been popular all over the world since its inception, and in China, there are few brands other than Huawei that can match it. Therefore, with the United States' ** against Huawei, everyone believes that Apple will no longer stop or interfere in China's mobile phone market.
In fact, Huawei sold out of the iPhone 13 series in the first year of sanctions, which brought it hundreds of billions of dollars in revenue, and its market share soared from 8% to 20%. In this regard, Yu Chengdong said helplessly: "Huawei has fallen, and Apple has been swallowed by us."
However, I don't know if it's because I'm afraid, Apple has been there for the past two years"Swing rotten", launched a product similar to toothpaste, which made many users very dissatisfied, and even put forward some harsh requirements, such as removing all accessories such as chargers, Apple's senior management directly said, if you don't adapt, then change to Android.
What's more, Cook not only wants to make Apple make a lot of money in China, but also to speed up the industrial chain into India, and the suppliers of dozens of Chinese companies such as OFILM have also been sold one after another"Abandoned"。This"Eat and smash the pot"behavior, in the eyes of many, is unacceptable.
Objectively speaking, this is not just Huawei, in recent years, other domestic mobile phone manufacturers are doing the same thing, as the so-called knowing oneself and knowing the other is invincible, Xiaomi, OV and other competitors are looking forward to their own success, increasing their own research and development expenses, entering the high-end mobile phone market, wanting a piece of the pie.
At the end of August 2023, the Huawei Mate60 series was released, the return of the Kirin chip, and the strong return of 5G directly pushed the domestic mobile phone market to a new height, and the Xiaomi 14 series released by Xiaomi compared the iPhone 15 sandwiched in it.
According to the statistics of multiple e-commerce platforms, the two new models of Huawei and Xiaomi have received more than 99% praise, and they are in short supply, compared to the iPhone 15, the reputation of the iPhone 15 is only 95%. Moreover, in terms of quality and quality, there were also some problems, which also caused its brand image to plummet, and sales fell by about 20%.
In response, many foreign ** have said that Apple has lost its dominant position in China. Even a lot of American capital companies have kept their expectations to a minimum and have begun to praise it. The question now is, have China's mobile phone brands stepped up to catch up with Apple?
Just some time ago, IDC and other authoritative institutions released the sales data of major brands in the 2022 smartphone market, and I am afraid that everyone will be shocked, because in the year of 2022, Apple's performance has been very good, and its cumulative sales have even surpassed Samsung, becoming the world's largest mobile phone manufacturer.
In addition, Apple still maintains the highest sales and market share in the Chinese mobile phone market, while brands such as Honor and Xiaomi OV are left behind. This also reflects a phenomenon where many people are clamoring to support domestic mobile phones, but when they make a decision, the iPhone will be put first.
For Apple, this is a very happy thing, and even Cook will probably be pleased. Apple has been promoting the eastern transfer of the industrial chain for several years ago, on the one hand, to save costs, and on the other hand, to reduce the degree of dependence on China's manufacturing industry, so as not to be used in the future"Stuck neck"。
But China is the largest sales market for iPhones, so Apple doesn't want to be transferred by the entire industry chain. That's why Cook has repeatedly stressed that the Chinese market is essential. It seems like killing two birds with one stone"Gestures"It has made a difference in reducing its dependence on Chinese manufacturing companies while preserving the consumer market.
In addition, it can be seen from this number that there is a gap between domestic mobile phone brands and iPhones. It is understandable that Chinese hope for the rise of local brands, but they cannot blindly tout or belittle, rather than making their products better, it is better to spend more time on their own products and make their own products in a down-to-earth manner, so that consumers will be willing to support their products.
Of course, the author also hopes that some people can throw it away"Worship the foreign"Don't always hold the idea that "people's moon is bigger". Moreover, domestic mobile phone brands, although they have a certain influence in the market, but compared with iPhone, it is still a lot worse, many domestic mobile phones, whether it is appearance or configuration, or even experience, have been at the forefront of the industry, cost-effective. There's nothing embarrassing about using a domestic phone, and there's nothing great about using an iPhone. What are your thoughts on this matter?