2023 is an extremely unstable year for the automotive industry, looking at the keywords of the automotive industry in 2023, there must be a place for the first war, and it can be said that the first war has kicked off the prelude to the industry's involution. In March, Hubei Province and a number of car companies jointly launched a one-month "The Strongest Car Purchase Discount Season in History" activity, and the hot search of 120,000 to buy Citroen C6 came from this, and price reduction has become the new normal of the automotive industry in 2023.
In the first 5 months of 2023, it has basically completed the facelift and listing of hot-selling models, and the first to be listed is the Qin plus series, with monthly sales exceeding 40,000 units after listing, with a total sales of more than 480,000 units sold throughout the year, and cumulative sales have exceeded 1.34 million units.
In 2024, the industry has entered a more brutal second half, just after the Spring Festival holiday, BYD took the lead in firing the "first shot in the Year of the Dragon", putting forward a new slogan of "electricity is lower than oil", Dynasty Network and Ocean Network successively launched Qin Plus Glory Edition and Destroyer 05 Glory Edition, DM-i model, ** entered the 70,000 range for the first time, and the pure electric version ** also entered the 100,000 level, further lowering the threshold of compact new energy cars. This move not only further promotes the new energy process of the compact car market, but also compares with the mainstream joint venture fuel in the market, whether hybrid or pure electric, BYD has taken the lead in achieving "lower electricity than oil".
Last year, BYD's gasoline and electricity price strategy can be said to have directly destroyed the moat of joint venture fuel vehicles, and the joint venture fuel vehicles that had been sold at a higher price were forced to exchange prices for the market, and the water was gradually squeezed dry. In less than a year, the same price of oil and electricity has become a thing of the past. The launch of the Qin Plus Glory Edition and the Destroyer 05 Glory Edition is a stunt to the joint venture fuel after the rise of Chinese brands.
In fact, BYD's ability to achieve low electricity and oil is due to the scale effect of its family car champion and BYD's strong strength of vertical integration. Last year, the annual sales of the Qin family exceeded 480,000 units, representing the first time in 13 years that a Chinese brand won the annual crown of a family car, allowing Chinese brands to completely grasp the right to speak in the A-class car market. Destroyer 05 also achieved 90,000+ results last year, and it also achieved the top sales of a model of a Japanese brand. The scale effect and BYD's strong vertical integration capabilities allow BYD to maximize the profits of the parts and components link while ensuring the revenue of the whole vehicle.
There are 5 models in the Qin Plus Honor Edition DM-i version, and the official guide price is 7980,000 yuan - 12580,000 yuan; There are 5 models in the EV version, and the official guide price is 10980,000 yuan - 13980,000 yuan. There are a total of 6 models of the Destroyer 05 Glory Edition, and the ** range is 798-12.880,000 yuan. Compared with last year, the price adjustment of the two models is 20,000-2The fluctuation of 20,000, if it is estimated according to the sales volume of the two models last year, we multiply the "model sales" by the "price reduction", and this wave of BYD has conceded nearly 114 billion! This is what makes super hybrid technology truly beneficial to Chinese users.
And in addition to the shocking concessions, the two models also have the core technology that is ahead of the joint venture fuel era. DM-i super hybrid technology brings five subversive driving experiences of "fast, economical, quiet, smooth, and green", with zero acceleration of 73s, 100 kilometers of loss of electricity fuel consumption is only 38L, with a comprehensive range of up to 1245km, is more economical than the Japanese series, easier to drive than the German system, and smarter than the American system, which can be said to meet the diversified needs of consumers. The EV version is equipped with the e-platform 30 core technology, matching 8-in-1 electric powertrain and wide temperature range high-efficiency heat pump system, coupled with high-safety blade battery, shows the strength of the 100,000-level pure electric A-class leader. In addition to its strong product strength, BYD has also prepared multiple car purchase privileges such as "2 years 0 interest" and "free OTA system upgrade" for young first-time buyers, maximizing the benefits for young first-time buyers, further reducing the purchase cost of new energy car users, and further compressing the joint venture fuel market.
You think that's the end of it? It is understood that in a few days, new cars such as BYD Dolphin Glory Edition, Han, and Tang will also be launched one after another. Now looking at BYD's initiative, this wave of initiative cannot be understood as a simple price reduction, but a strategic deployment. It is no exaggeration to say that this is a case of textbook strategic planning that BYD has once again shown to the industry as a leader in China's new energy. After BYD fired the first shot, many independent brands have also followed up, under the leadership of BYD, Chinese consumers can use lower ** enjoyment of ** value products at the same time, but also opened the prelude to the launch of the joint venture fuel by independent brands in the whole product line.