On January 31, the signing ceremony between BYD and UEFA was held in Shenzhen. This cooperation not only marks a new milestone for Chinese automobiles, but also BYD's firm commitment to the concept of green development. As the official partner of Euro 2024, BYD will join hands with the Euro Cup to promote green development and jointly create a green and innovative world-class competition.
During the event, BYD New Energy Vehicle will be unveiled as the official car of Euro 2024, which will not only provide an environmentally friendly mode of transportation for the event, but also provide a comfortable and convenient travel experience for fans and players. In the competition venues, fan plazas and other places, a variety of BYD models will be in close contact with local fans. With their excellent performance, cutting-edge technology and fashionable appearance, these models will let European consumers fully understand BYD's innovative achievements in new energy technology, and further realize the advantages of new energy vehicles in energy saving, emission reduction, and energy efficiency.
The "two-way running" between the European Cup and BYD stems from the high degree of compatibility between the values and brand strength of both parties. As an enterprise born from dreams, BYD's development process over the past 30 years has continued to create, chase and realize dreams, which coincides with the concept of "fighting for dreams" represented by football. While test-driving flagship models such as the U8, Denza D9 and Denza N7, UEFA representatives also spoke highly of BYD's leading strength in electrification and intelligence. This combination of strengths and ideas makes the partnership a global model for driving sustainability and innovation.
Since its launch in 2021, BYD has joined hands with 5 models to enter 19 European countries, with a total of more than 230 stores, and has won many awards and is deeply loved by consumers. In 2024, BYD will launch a number of new models in the European market, and the DENZA brand will also land in the European market. Globally, BYD's new energy footprint covers more than 400 cities on six continents, with an annual export of more than 240,000 units in 2023, making it the Chinese brand with the largest export of new energy vehicles.
BYD actively responds to the call for global sustainable development and environmental protection, and helps achieve the goals of carbon peak and carbon neutrality by promoting green travel methods. In the future, BYD will continue to adhere to the development concept of "technology is king, innovation is the foundation", continue to explore new development opportunities, and create a better future for users.