The new year has a new atmosphere, but for office workers, it is difficult to have a "new atmosphere" in the new year.
As far as the workplace is concerned, according to the surveys of many recruitment agencies, salary cuts will be common in 2023, and the year-end bonus will be reduced by a large margin, which will naturally be greater for office workers in the new year.
Of course, the high-salary year-end bonus will not be less every year, whether it is the sky-high year-end bonus of Tencent's game studio, or Huawei's year-end bonus dividend of 77 billion yuan last year, with an average of 540,000 eyeballs per capita, these huge year-end bonuses have attracted enough attention from the public to a certain extent.
However, compared with the past, the general shrinkage of last year's year-end bonus has long been the consensus of the industry.
The year-end bonuses of several major Internet companies in the past also began to cool down last year.
Some company departments barely complete the task, and for those more small and medium-sized companies, the year-end bonus is almost zero, and the company can not go bankrupt, not bankrupt, and not run away is already a blessing.
Even if it was a former Internet giant, the year-end bonus began to shrink to varying degrees.
Tencent, which issued year-end bonuses a year ago, many employees in its WeChat business group can get year-end bonuses for more than 10 months, and this figure can reach 40 months in 2019; Tencent's average year-end bonus can reach 200,000 yuan during the new coronavirus, while the average year-end bonus of WeChat business group in 2023 has become 70,000 yuan.
According to the annual survey released by FutureFree, 68% of the respondents who have received the year-end bonus said that the year-end bonus in 2023 will account for 1 to 3% of the annual income.
This also means that once the year-end bonus becomes zero, the annual income of ordinary professionals will be significantly reduced.
Therefore, the decrease in year-end bonuses highlights not only the lack of the company's revenue limited by the entire domestic demand, but also the expectations of office workers in the workplace for the future.
Once the expectation is lowered, what is expected must come is not consumption upgrading, but further consumption degradation.
According to the latest survey of Zhaopin, in 2023, 202% of white-collar workers are sure to have a year-end bonus, up from 26 in 20229% decreased; The average year-end bonus for white-collar workers in 2023 will be 6,950 yuan, a decrease of 1,478 yuan from the previous year, a decrease of 175%。
Among the hardest-hit areas, the average year-end bonus of the financial industry in 2023 will be 7,922 yuan, a decrease of 35% from 2022; the average value of IT, communications, electronics, and Internet industries was 6,838 yuan, down 27%; the average value of the automobile, production, processing and manufacturing industries was 6,617 yuan, a decrease of 20%; The average value of energy, minerals and environmental protection industries was 6,330 yuan, a decrease of 40%.
The year-end bonus has shrunk sharply in many industries, which is caused by the factors of reducing costs and increasing efficiency of enterprises, and the superposition of multiple uncertainties, including consumer confidence caused by the real estate crisis, the accumulation of local debt, and the complexity of the demographic structure and geopolitical situation.
These factors have caused companies to lower their expectations for the future, and then there will be a sharp reduction in the year-end bonus, and employees will get less year-end bonuses, so they will be more cautious in consumption.
A more stark contrast may be yesterday's Valentine's Day, which is probably the most deserted Valentine's Day in recent years, and it is rare to see a particularly high amount of red envelopes in the circle of friends and even in the short **, which also shows that the macroeconomic quality has begun to affect people's attention to holidays, or the level of consumption.
However, judging from the data, China's income has not only not decreased, but has increased.
The Ministry of Human Resources and Social Security released a set of data in mid-January:In 2023, the per capita wage income of Chinese residents will increase by 7% year-on-year1%, and the per capita disposable income increased by 63%, all of which significantly outperformed the GDP growth rate.
But this data seems to be inconsistent with the overwhelming wave of salary cuts on the Internet.
Could this be survivorship bias?
It doesn't look right either.
Zhaopin's survey data shows the prevalence of salary cuts: 32 white-collar workers will cut their salaries in 20233%, which is higher than in previous years, of which 11 percent have taken a pay cut of more than 20%.6%。
Meanwhile, in 2023, 441% of white-collar salaries have increased, up from 35 in 20223%, an increase and a decrease, behind which more is highlighted by the differences between industries and enterprises.
At the same time, in view of the early release of Zhaopin's data, it does not cover the significant decline in year-end bonuses.
What industries are wages growing? What industries are wages falling?
From a macro point of view, since last year, the benefits and salary income levels of the real estate industry, education and training industry, and Internet industry have declined, while the recovery of the tourism and catering industries is obvious, which may have promoted the substantial growth of salary income.
At present, restoring confidence is important in all aspects, not only to restore the confidence of enterprises, but also to restore the carefulness of employees, enterprises to respond to expand production, employment indicators will be better, employees have stable jobs, consumption will be better, and corporate revenue will grow.
Therefore, it is indeed very important from this point of view to sing the economic bright theory, which is not only a positive, but more importantly, it can restore the general optimism of the whole society.
Income is a very important thing, in terms of today's residents' income, there is still a large differentiation, on the whole, the ability to resist risks is insufficient, whether it is real estate or **, will greatly affect people's consumer confidence.
In the final analysis, it is caused by insufficient income.
The importance of income is self-evident, and at the micro level, income is a matter of incentives and has a huge impact on production; At the macro level, income affects investment through consumption, and ultimately determines whether the marginal benefits of the whole society will increase or decrease.
The combination of wage cuts and the risk of deflation has indeed further affected people's already small confidence.
Data released by the Bureau of Statistics on February 8 showed that the consumer consumption index (CPI) fell by 0 in December last yearAfter 3, the year-on-year decline in CPI in January expanded by 0 from the previous month5 percentage points, a decrease of 08, the largest decline in 14 years, plus the industrial producers' ** index (PPI) ** year-on-year **25%, all of which show the severity of the risk of deflation in China's economy.
And once deflation is formed, what is the ***?
The most significant impact is that consumers will delay spending, postponing spending, or even reducing unnecessary spending.
For example, a person has a haircut, of course, spending 100 yuan at a time is not unaffordable, and a person can't even have 100 yuan, but why do we choose to go to a 20 yuan barber shop for a haircut? Of course, this is because we think it's just a haircut, and of course there is no need to spend 100 yuan.
In the same way, in the past, when you invited someone to dinner, such as a girlfriend or a good friend, the standard for you to go out to eat in the past may be 100 yuan per person, but today, you will feel a little heartache to eat 100 yuan per person, so you start to choose a restaurant with a lower standard, such as 50 yuan per person.
The spread of this wave of salary cuts has exceeded many people's expectations, and even the financial industry, which was regarded as a high-paying industry in the past, has inevitably been affected.
According to the 2022 annual report, the average salary of many domestic listed securities companies decreased by 2% compared with the previous year, and the senior management decreased by more than 30%. Some senior executives of insurance companies have cut their salaries year after year; While overall compensation in the banking sector has not changed much, executive compensation has also declined significantly.
For many years, the financial industry has firmly occupied the top position of the average salary of all industries, but after the turmoil in the financial markets of the past year, the myth of high salaries in this industry has begun to be gradually shattered.
Of course, high salaries are relative, and behind the overall salary cut in the financial industry, for other industries, salary reduction may also be an inevitable option.
With the widespread wave of wage cuts, office workers will inevitably face greater difficulties and challenges in their way out.
To break all this, we must need more supporting support, including reducing the burden on private enterprises and stabilizing the income of employees.
Not only cash or consumption vouchers, but also the protection of a supporting social and public system, so that people dare to consume, instead of saving money for the elderly and preventing diseases.
Only then can we truly regain our confidence and not fall into a spiral**.
end.Author: Luo sir, the workplace reference of the new youth. Concerned about the logic behind the development of things, optimistic pessimists. Follow me and grind the knowledge to you.
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