549.1.5 billion box office, 129.9 billion moviegoers ......The report card given by the Chinese film market in 2023 is undoubtedly very much boosting the confidence of the industry, and the strong recovery of the market scene also makes the entire industry full of expectations for the new year.
In 2024, the smoke of gunpowder in the film market is also rising, and with the pre-sale of films for the 2024 Spring Festival officially kicked off recently, the market has placed more expectations on the film industry for another breakthrough.
As of press time, the overall pre-sale box office of films for the Spring Festival in 2024 has exceeded 100 million yuan, among which several films such as "Flying Life 2", "Hot and Hot" and "Article 20" are leading in pre-sale. Many institutions expect that the box office of the Spring Festival stalls is expected to continue the unexpected performance of the New Year's Day stalls, which will also help the performance of production companies and cinema companies released by films to further improve.
As we all know, the Spring Festival is the most gold-absorbing schedule in the film market throughout the year, and it is also the node where production, distribution, and theaters focus on competition. According to the data, from 2021 to 2023, the Spring Festival films will actually be screened for about 6 days, but the box office contributed more than 12% of the year. At the same time, the Spring Festival stalls contributed more than 10% of the number of moviegoers with 2% to 3% of the annual film screenings, and the average number of moviegoers per game was about 5 times the annual average. Industry insiders said that the performance of the Spring Festival stalls is even directly related to the box office results of the whole year, and among the top ten films in the current mainland film history box office, 6 movies are from the Spring Festival stalls.
According to the data of Maoyan Professional Edition, there are currently 9 movies scheduled for the Spring Festival in 2024, of which 8 will be released on the first day of the Lunar New Year in 2024. Jia Ling's second comedy film "Hot and Hot" directed after "Hello, Li Huanying" is also the focus of the market's IP; Director Zhang Yimou, the director of "National Teacher", has "conquered" the Spring Festival file for the third consecutive year after "Sniper" and "Man Jianghong", bringing a realistic film "Article 20"; Powerful director Ning Hao joined hands with actor Andy Lau to bring "Mr. Red Carpet", which has a satirical comedy style, which has also received widespread attention from fans before; "The iron-clad Spring Festival stalls, the flowing bear infested", the "Bear Infested" series ushered in the tenth "Bear Infested: Reversing Time and Space"; and the third part of Han Yan's "Life Trilogy" "Let's Shake the Sun Together" will also join the ...... of the Spring Festival file
In terms of pre-sale data, at present, "Flying Life 2" ranks first on the pre-sale list with 28.63 million, the second place is "Hot and Hot", with a pre-sale box office of 28.3 million, and the third-ranked "Twenty-first" has a pre-sale box office of 25.76 million. It can be said that the competition for the pre-sale champions of these three films is very fierce, and the rankings.
Fourth, the first. The fifth and sixth "Mr. Red Carpet", "Let's Shake the Sun Together", "Bear Infested: Reversing Time and Space" and other films are obviously calmer, and the pre-sale box office of these films has not exceeded 10 million.
For the entire market, the Spring Festival and summer holidays are undoubtedly the key to the key, and the Spring Festival is the beginning of the year and the key node to ignite market enthusiasm. Judging from the data of previous years, in fact, there is still a lot of room for improvement in the per capita viewing frequency of the Spring Festival stalls, if the theaters can continue to maintain the strategy of stable ticket prices this year, then with the blessing of high-quality films, it is not impossible to create higher box office results in the whole schedule. Veteran film critic Night Knight said.
Judging from the current pre-sale results, the distinction between the first echelon and the second echelon of this year's Spring Festival stalls has been clear, "However, the Spring Festival stalls with strong films have never lacked dark horses, and the previous Spring Festival films such as "Operation Red Sea" and "Hello, Li Huanying" are all in the future, relying on word-of-mouth fermentation to finally win the box office champion of the Spring Festival stalls. Who will have the last laugh, it is impossible to predict at the moment. ”
This year's Spring Festival stalls still focus on the comedy atmosphere, and high-quality comedy films have a wide range of audiences, and the higher the attendance rate, the better the viewing atmosphere. "Just like a theater performance, the laughter between the audience will also infect each other, so it is very suitable for the super hot schedule of the Spring Festival, and it is also the core viewing appeal of the audience during the Spring Festival. ”
According to the analysis of industry insiders, another significant feature of this year's Spring Festival file is that they are all familiar to everyone, and the quality of the film is basically guaranteed. "The directors and actors of this year's Spring Festival file are almost all familiar 'acquaintances' to the audience, Zhang Yimou, Jia Ling, Shen Teng, Ning Hao, Andy Lau, Han Han ......These names are not only regular visitors to the Spring Festival stalls, but also 'box office elixir', it can be said that the films released during the Spring Festival this year will definitely make the audience feel familiar and cordial. ”
Key films for the Spring Festival
"Hot and Hot" is undoubtedly the number one seed in this year's Spring Festival. Last year's Spring Festival, comedian Jia Ling turned around gorgeously and fought her way out of the competition for the Spring Festival stalls with a "Hello, Li Huanying", which cheered up the market. This time, "Hot and Hot" is still a female theme, and at present, women want to watch it with a high index. But the only uncertain factor is that the content of this film involves boxing sports inspirational, and this genre has not had a high breakthrough in box office volume before, but the Spring Festival stalls have always been used to break the tradition, and at present, it is up to Jia Ling, who is full of sincerity, to break through this ceiling.
Flying Life 2
As the most film-making racer in the racing industry, Han Han has previously shown his expertise in many movies, whether it is racing or directing. The ending of the previous work "Flying Life" seems to imply the ending of Zhang Chi played by Shen Teng chasing his dreams with his life, and the starring role of "Flying Life 2" still has Shen Teng, which undoubtedly makes the audience look forward to the sequel because of suspense.
Article 20 "The conscientious "national teacher" Zhang Yimou fought again for the Spring Festival. However, the theme and cast of this time are definitely not as good as last year's Spring Festival hit film "Man Jianghong". In addition, the first trailer that was set was not pleasant, and how to better integrate the theme of legal reality with comedy is also another major obstacle to the box office success of this film.
Let's Shake the Sun Together
From "Fuck off! "Tumor Jun", "Send You a Little Red Flower" to "I Love You!" Director Han Yan has brought us three tearjerker-themed films about patients, and word of mouth can maintain a relatively stable level. However, in such a happy and peaceful festival as the Spring Festival, a movie that makes ** tears may not be too popular in the market, but since this film has the courage to enter the Spring Festival file, I believe that the quality will be certain, and there is hope that it will counterattack in the future and take a beautiful long line.
After "Mr. Red Carpet" debuted at last year's Pingyao Film Festival, "Mr. Red Carpet" received a wave of good reputation, and the "bottom line" has been guaranteed. And the "breaking point" of the film is not only the cooperation between director Ning Hao and actor Andy Lau after "Crazy Stone", but also: the story of Andy Lau and Ning Hao's "true colors" starring Hong Kong superstars and directors in filming rural movies is claimed to be adapted from 999 real events in Vanity Fair in the ......entertainment industry
Bear Infested: Reversing Time and Space
In addition to the joyful and joyful comedy theme, children's movies that can make a pair of small hands lead two big hands into the theater are undoubtedly the winners of the Spring Festival stalls. The "Bear Infested" series, as the "fixed team" of the Spring Festival stalls, has never disappointed the children.
Xiaoxiang Morning News reporter Zhou Shihao.
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