The three-year "public health event" seems to have brought attention to the body to an unprecedented level. According to the "2023 Global Consumer Outlook Survey Report", 65% of Chinese people believe that "staying healthy" is their greatest wish.
But this wish will become very "luxurious" in the case of physical aging. According to official statistics, the average life expectancy of our citizens has reached 77 years, but the average age of being able to maintain a healthy life is only 67 years. In other words, the last few years of life are often lingering.
Growing old and not declining will be the common pursuit of the whole societyAge can be just a number, but people always have youth," said an industry expert. At the same time, the anti-aging industry has entered a period of high development in the world
All kinds of youth technology equipment have emerged:Small devices equipped with Fudan's "Deep Healing Light" technology are gradually becoming popular on e-commerce platforms such as JD.com, and it is reported that this technology can penetrate into the aging tissues of the body with beneficial red light. The civilian hyperbaric oxygen chamber, which was once monopolized by European and American tycoons, is now known as the "first-class cabin of youth" and is gradually known to the society; It is reported that mass production of the cryogenic chamber simulating the ice field environment is near.
According to JD.com's "2023 Goods Consumption Report": 703% of people will bring New Year's goods to their parents during the Spring Festival, 332% of people tend to start with ageing and anti-aging categories. The aforementioned youth technology equipment, at the unusual node of the Spring Festival, through the user's "wisdom and inspiration".It has been transformed into a "new New Year's goods" and has been given the attribute of "gift".
A few days ago, according to ** reports, a civilian hyperbaric oxygen chamber nicknamed "youth first class" exploded in Shanghai. Although the threshold is as high as 350,000 yuan, the official website of the company behind it "Ruijian Future" is still in an endless stream of visitors, rising 200% in a month, and a large number of wealthy middle-aged people in Beijing, Shanghai and Guangzhou left messages in their **, and many people even confirmed the transaction quickly.
And when asked about the motivation for starting, the most common answer is:Chinese New YearFilial piety to my parents, I want them to be healthy and healthy, and they can accompany me for many more years. Mr. Chen, a manager of a bank in Shanghai, threw out more details: at first, his parents saw it on his mobile phone, and as a child, he took it to heart, contacted the service staff of the official website of "Ruijian Future", and began to "investigate".
It turns out that the hyperbaric oxygen chamber is a kind of cabin that can provide a "hyperbaric nitrox" environment, which was originally popular in developed countries such as the United States and Europe, and NBA stars, famous Canadian singers and other wealthy people are loyal enthusiasts of the equipment. The latter once said bluntly: "In addition to anti-aging, it also gives me baby-like sleep." It's just that at that time, this kind of overseas cabin was worth a lot of money, often tens of millions of yuan.
In 2021, overseas cabins that have undergone technological iteration and cost control will gradually flow into the Chinese market, and their threshold will also be lowered to the "moderately" range of 60-2 million yuan. However, the market for such equipment in the early days does not seem to be mature. According to the research of the Undersea and Hypertension Medical Association,The pressure is at 1It is unknown whether the cabins below 5 will be useful, but at that time, 95% of overseas cabins had a pressure of only 11-1.3。
The pressure of its cabin is said to be as high as 19. It has become "the largest in the global civil market" (the highest pressure in the civil cabin does not exceed 2.).0）。Industry analysis: The breakthrough and maturity of domestic technology have made the originally conservative elderly groups also have great interest in itThe adult cargo in this cabin is not the wishful thinking of the children, but more often the will of their parents.
According to reports, in September last year, the civilian cabin participated in the Xi'an Design Exhibition. During this period, a 65-year-old couple from Beijing, accompanied by their son, flew thousands of miles to Xi'an to experience the domestic civil cabin. After the exhibition, they booked two cabins on the spot, one to be shipped to Beijing and one to a holiday villa in Hainan. The young gentleman said:"If something is right, just like it."
In fact, it is far more than the "Ruijian Future" civil hyperbaric oxygen chamber that has become a new New Year's goods.
According to the latest reports, the "Deep Healing Light" technology developed by Professor Liu Muqing of Fudan University has not only achieved commercialization, but also gradually become popular in the mass market through platforms such as JD.com. Compared with large-scale devices that often cost hundreds of thousands or millions, this technology is "cleverly" carried on various small and portable devices, achieving a low threshold.
It is reported that the highlight of this technology is that it can completely strip out the red light in natural light and penetrate the aging and weakened surface of the body tissue. The earliest attempts at this technology can be traced back to the 20th century NASA (the use of light technology for space experiments).
Over the years, China's "youth technology" has made great progress, and today, after the mask incident, there has been a "blowout" prosperity. The smooth marketization has naturally created the fancy use of "New Year's goods".
However, as netizens said: No matter what kind of technology it is, what children bring home is the most simple heart.