On February 9, the Chinese New Year's Eve, CCTV Spring Festival Gala and Xiaohongshu will jointly create a companion live broadcast "Everyone's Spring Festival Gala".
From 18 o'clock, the "Spring Festival Gala" account on Xiaohongshu will exclusively take the audience to visit the backstage of the Spring Festival Gala, visit the front and back of the Spring Festival Gala in real time, and understand the wonderful tidbits of the Spring Festival Gala program group with one hand.
At 20 o'clock, after the start of the Spring Festival Gala of the Year of the Dragon, the live broadcast room of Xiaohongshu's "Everyone's Spring Festival Gala" will also open the mode of accompanying the audience to watch the Spring Festival Gala and chatting about the Spring Festival Gala. The actors participating in the Spring Festival Gala will come to "reveal" the behind-the-scenes stories and participating feelings of the Spring Festival Gala program, chat about the hot spots of the Spring Festival Gala, nag about the Spring Festival home, play lively games, and add a new "happy dish" to everyone's Chinese New Year's Eve reunion night.
It is worth looking forward to that the audience will also have the opportunity to interact with the actors of the Spring Festival Gala in the live broadcast room, ask questions to the actors, and exchange each other's New Year's wishes and wishes. Viewers can also vote for the actors they want to meet in the live broadcast room and pick interactive questions and games for them.
In addition, the audience can also harvest the same style in the live broadcast room for the good things that the audience planted grass on the stage of the Spring Festival Gala. During the live broadcast, the New Year's lucky prize will be drawn in real time to add something new to the New Year and have a happy night together.
Search for "Everyone's Spring Festival Gala" on the Xiaohongshu app, and you can make an appointment**.