In the face of downgrading market consumption, how should beauty stores respond?

Mondo Finance Updated on 2024-02-01

I believe that all the bosses have recently seen the third quarter financial report of Pinxixi in 2023, with a year-on-year increase of 9389%, and profit increased by 46% year-on-year73%, such an astonishing growth data, reflecting the sharp decline in consumption power, consumption is more necessities and preferential treatment, such a market environment is very unfavorable for the beauty industry, after all, the beauty industry is not just demand and necessities.

So today I would like to share with you what we can do to stabilize customers and store performance in such a market environment.

First, optimize services. No matter what the standard of service in our store was before, we must further improve it as much as possible, the market environment has affected all walks of life, and now everyone is under pressure compared to before. Then you can rely on emotions**, and higher relaxation and enjoyment are what everyone is eager to do at the moment, so stores need to move towards the ultimate service experience when providing services, not just a slogan.

Second, market segmentation. In fact, it is to focus and subdivide the target customers of the store, and formulate different service items, strategies and marketing methods for the target customers and groups, and finally firmly grasp these customers, the greater the stickiness, the higher the customer value.

Third, improve product quality. As mentioned earlier, the service is actually a very basic one, even if it is a small basic cleaning and cleaning project, the store must ensure the effect of its project. It's the quality products that help us retain the quality customers.

Fourth, expand business and cross-industry alliances. In fact, many merchants are doing this, but in the current market environment, beauty merchants must do it, which is one of the many channels to increase customers, and the channels of this alliance are mutually beneficial, so it is relatively stable.

Fifth, customer management. I have an article before mentioned how to do customer management, here I will not say too much, to improve the old customer arrival rate, card rate, recommendation rate, these are based on the stock of customers have a complete set of management system methods, when customers under our management there is no loss and continue to generate value, the store's revenue is very secure, will not be affected by the market environment at all.

Sixth, strengthen publicity. When the competition in the market environment is not so fierce, the time and customer market left for us are relatively abundant, but when the consumption is downgraded, the customers are gradually reduced, and the market competition is fierce, it is almost impossible for those obscure beauty stores to develop, and they still need to use major platforms to promote the store brand in extraordinary times.

Therefore, in such a market environment, beauty industry bosses need to pay attention to the trend at all times, and be able to solve problems for stores in a timely manner, prevent risks, and solve problems. The beauty industry owners should also choose a suitable management system based on the tonality of the store itself, and only when the market consumption downgrade is correctly responded to, can the impact of the poor environment on the store be avoided.

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