One sentence research results:
The quality and fun of the online auction remain the same, but you can have more initiative.
As if overnight, various luxury brands suddenly launched an offensive against young consumer groups, from new product design concepts and styles, to a strong entry into social **, and a new battlefield of e-commerce with the help of various channels......While the primary market is in full swing, the secondary market has long been quietly and step-by-step to absorb and sort out young customers through online auctions.
1. Online auctions are the trend of the times.
Retrospectively, "online auctions" are not a new concept. However, in general, this type of online auction has not developed at a certain speed and scale, especially in terms of transaction value, it is clear how cautious the bidders are - but this is often agreed by others, and making a purchase decision without being able to see the physical object is still considered extremely risky, of course, if the unit price is within an acceptable range, young people who are keen to experience new things are still willing to try it as a new attempt.
There is no doubt that this new way has survived and gradually grown in the midst of stumbles in the face of mixed auction houses.
The reason is simple: after collecting lots and completing the appraisal work, traditional auction houses spend a lot of manpower and time on writing and producing a catalogue of lots, and then holding previews at a relatively fixed time, and finally ushering in the annual spring and autumn auctions. In contrast, online auctions can be adapted to the "time", and the audience is far and wide.
Therefore, traditional auction houses are no longer limited to a single way of on-site bidding, but try to combine multiple methods such as offline auctions, ** bidding and online bidding to make a comprehensive layout.
Sotheby's, for example, announced in 2014 that it would team up with eBay to allow people from all over the world to bid in real time through live webcasts, and based on this, it has gradually evolved into an independent online auction.
Sea shooting. An auction platform with "value and fun" as the core.
The second-hand bidding platform of Hai Auction Group breaks the traditional auction model, advocates value and fun bidding, and the platform transaction has both value dividends and fun, and the two complement each other, greatly improving the interest of consumers and allowing consumers to enjoy the joy of shopping in fun.