When I was a child, life was hard, and the children were happy every New Year, counting the days with their fingers every day, looking forward to the Chinese New Year's Eve.
But there is often a sentence on the lips of adults: The year is closed, and the pass is difficult.
At that time, I was very confused and ignorant: how good it is to celebrate the New Year, there is meat, sugar, and New Year's money.
When I grew up, I didn't understand that my family didn't know that firewood and rice were expensive, and that good days didn't come in a carefree way.
More than a year ago, Ren Zhengfei pointed out at Huawei's internal forum that the next decade should be a very painful historical period.
He said: "Survival is the most important program, and the marginal business is contracted and closed across the board, so as to pass on the cold to everyone. ”
The cold really spread to everyone.
In this cold spring season, you can hear the sound of stock prices jumping on the ice, and you can hear the sound of "triangular debts" that have been hidden in the rivers and lakes for more than 30 years.
At the end of the year, we had to make a difficult decision – to take a pay cut for all of the group. On February 2, Xu Jin, chairman of SOHO China, announced in his speech at the 2024 annual meeting.
In 2023, SOHO China faced a double decline in rents and occupancy rates, and although the company adjusted its strategy in a timely manner to prioritize the occupancy rate, this figure was still only 77 by the end of 20236%。
Under significant pressures such as declining revenues, the company has been trying to reduce costs. Last year, our hospitality expenses were almost reduced to zero. Xu Jin said that after announcing the salary reduction of all employees of the group, he was very moved to finally receive the "confirmation letter" signed by the members of the group.
It's not just SOHO China that has had a hard time.
The well-known comprehensive tourism **, listed in the first listed donkey mother has recently been seized by the bank company account and network domain name, the reason is that the tourism partners and some companies owe a total of more than 2 billion yuan, a large number of "triangular debt" makes it difficult for the donkey mother to continue.
Even Wang Jianlin, the former richest man, had to break his arm again to survive and sell his property for the New Year. According to the data, in the five days from December 25 to 29, 2023, Wanda changed hands on four Wanda Plazas, namely Suzhou Taicang Wanda Plaza, Huzhou Wanda Plaza, Guangzhou Luogang Wanda Plaza and Shanghai Jinshan Wanda Plaza. On January 16, 2024, Wanda Plaza in front of Xiamen Dianqian was transferred again.
This scene reminds people of a line from Ge You in the movie "Party A and Party B": The landlord's family has no surplus grain, ......
At this juncture, the former real estate boss Greentown issued a year-end bonus, which was regarded as news everywhere, attracting countless envy.
A little story comes to mind.
A factory in Suzhou Industrial Park that gave high-speed rail seats finally recruited a young man, and the boss taught him for three days. Before leaving, I told the boss: You are purely exchanging your life for money, maybe you don't make any money, you have to spend money on treatment first.
In the past few decades, we have relied on this kind of "sweatshop" of the low-end industrial chain to catch up with others.
Now, we also want to make money standing up.
If one day we can really stand and make money, I believe that the whole country will be filled with an atmosphere of optimism.
But not yet. Some people say that we are now in the throes of transformation and upgrading. Sort of.
Children are looking forward to the New Year, nothing more than looking forward to eating meat, eating sugar, looking forward to liveliness, even if it is not much, but adults are still telling the truth, saying that the New Year is difficult, "the New Year is difficult to pass every year".
Now for the New Year, no matter whether there is sugar or not, some people are rushing to tell nonsense to fool everyone.
Russell said, "Man is born ignorant, but not stupid, it is education that makes a man stupid." ”
At a year-end symposium, in the face of cadres who fooled themselves with words, Ren Zhengfei was furious, and said: "It's a fart year!" ”
The words are still in your ears, do you understand why entrepreneurs don't like the New Year?
*Cover image**: Photo.com.