**Good news from the hot "sister-in-law"! On February 18, actress Xu Dongdong, who was once known as "sister-in-law" because of her role in "Residual Sin", officially announced her engagement and said that she would hold a flowing water banquet in Harbin. 
Seeing this news, friends who have not paid attention to this pair of beauties may sigh that Xu Dongdong, who is 90 years old, actually found the veteran Hong Kong star Yin Ziwei, who is 15 years older than him. When it comes to Yin Ziwei, everyone may not be able to name him, but as soon as you look at the stills, you will know that he is a proper "villain". 
However, after working hard in the entertainment industry for many years, Xu Dongdong is most impressed by the "Coconut Tree Girl". At such an important moment, she did not forget to post the blessings of her old club** and express her gratitude. Only then did netizens discover that Xu Dongdong and Coconut Tree had also "gone through 14 years" together. On the morning of the 19th, Xu Dongdong posted a personal photo saying that the special drink for the wedding was coconut water, and he didn't forget to share the endorsement photos of "Coconut Tree" and then said the advertising slogan: "Coconut Tree, I have drunk it since I was a child!" "There are very few female stars who are both in love and career, and who are affectionate and righteous, but she has a good figure, why is she always ridiculed like coconut palm and coconut water? 1.From the "love brain" to the ruthless heroine,She's finally getting marriedAccording to public information, Xu Dongdong was born in Heilongjiang in March 1990 and is an actress and singer in Chinese mainland. She has starred in works such as "Carry on Love to the End", "Macau Fengyun 3", "Residual Sin", "Sister-in-law", and played the sister-in-law in "Residual Sin", which is hot and attracts attention. After Xu Dongdong's official announcement of his engagement, Yin Ziwei's ** was badly commented by netizens as "there will definitely be domestic violence", but this just shows that people's acting skills are "classic" enough. In fact, Yin Ziwei is still the "second generation of stars", his father Yin Jianping (stage name Kangwei) and his mother Hu Yanni fell in love and got married because of the filming of the movie "He Rijun Comes Again". (Note: Hu Yanni was the head of the Shaw Brothers when she was young, and she also starred as Mrs. Allen in "Dragon and Phoenix Fight".) But friends who have been in the gossip of the entertainment industry all year round may see the problem at a glance: Didn't they break up before? Behind the final success of this pair, it really shocked the people who ate melons. As early as the end of 2018, Xu Dongdong posted an article to disclose that he was in love, and every word at that time was like falling in love. 
Since it was not disclosed, there were rumors on the Internet that Xu Dongdong's boyfriend was Chen Zhipeng. However, the lack of public male protagonist can't stop the gossip of a group of ** reporters, in January 2019, Xu Dongdong and Yin Ziwei traveled arm in arm to unveil their relationship. Everything seems to be normal at this point, but friends with a little experience may find that the woman posted an article to make her love public, and the reason why the man was strongly reluctant to be made public was "afraid that the woman would lose her fans"? That's a bit far-fetched. Sure enough, in March 2019, the two were blown up and quarreled on the street; But then in April, what was surprising was that Yin Ziwei was revealed to have hidden a 3-carat diamond ring in a hot pot and made a surprise proposal. 
Just when everyone thought that the two were about to "finally achieve a positive result", the reversal came again, and the two broke up! On August 11, 2019, Xu Dongdong announced their breakup. 
Regarding why he broke up, Xu Dongdong once revealed that when he wanted to get married, Yin Ziwei didn't want to get married. So what does it mean to propose? So, from the "love brain" to the ruthless heroine, Xu Dongdong can be said to have made a quick decision. 
And Xu Dongdong's wisdom of making decisions made Yin Ziwei, who was hesitating, panicked. 
Since then, Yin Ziwei has really "shown sincerity". Not only did he continue to show his love to Xu Dongdong on the public platform, but it is rumored that in order to make Xu Dongdong, who was on a business trip, live better, he also bought a house in Jiangsu and Zhejiang to give to Xu Dongdong. 
Regarding the rumors, Xu Dongdong also posted a Weibo "confirmed"-
* Afraid of entanglement, after the two finally got back together, Yin Ziwei also threw millions of Hong Kong dollars to buy a diamond ring for Xu Dongdong again. This favor, needless to say. 
In love, breaking up and getting back together, the two who have gone through such a pass and finally become a family are emotional, and at the same time, Xu Dongdong knows how to "retreat as advance" to get true love, which undoubtedly shows his extraordinary charm. In life, you can also see Xu Dongdong's straightforward personality, for example, she has always behaved calmly about netizens' heated discussions about her figure. Just recently, on the 22nd, she also posted that she is 1.68 meters tall and likes to weigh 120 pounds, but recently because of work, she had to lose weight to 110 pounds. Some netizens said that Xu Dongdong's meat grew where it should have been, and he was less than 120 pounds at 1.66 meters but looked more than 130 pounds. Xu Dongdong comforted: "Your weight is about the same as mine, and there are people who like you very much." Announcing the news of her marriage this time, she moved out of her old club, and also pinned her endorsement advertising photos in the comment area. This operation attracted a lot of discussion among netizens, and some people ridiculed: "From drinking from childhood to adulthood, this time it is really drunk to the wedding!" Some people also said that "the ad placement is too deep".
Regarding some unfriendly remarks, Xu Dongdong responded domineeringly as before, "My mentality has not collapsed, as a real person on the Internet, please rest assured." Blessings are accepted, and malice will bounce back, thank you. Looking at the mutual achievements between her and the coconut tree, even if this wave is really "advertised", I believe it is willing. 2.The sister-in-law is affectionate, and the coconut tree is righteousThe mutual achievement of the coconut tree and the "sister-in-law".Maxima often has, but Bole does not often have. The coconut tree is to Xu Dongdong, no less than Stephen Chow to Lin Yun, and "Hawthorn Tree" is to Zhou Dongyu. As Xu Dongdong himself said, the acquaintance with the coconut tree dates back to 14 years ago. At that time, Xu Dongdong was not a hot "sister-in-law", but just a Northeast girl who came to North for the "star dream".
If Beipiao also has a level, then the boys and girls who go to Hengdian alone and are determined to pursue their dreams in the interpretation circle, known as "Hengpiao", are tantamount to being at the bottom of the mirror. No way, it's too difficult to become a high-profile star. Although Xu Dongdong is not ugly, he is still from a professional class, but there are too many good-looking people, and during an audition, the director once scolded Xu Dongdong in public, "Your face is too big and ugly, you can't act." This made Xu Dongdong doubt herself, and her friend comforted her, "Actually, you still have a bit of figure." And it was at this time that the opportunity crept in. One summer in 2010, Xu Dongdong went to Hainan to participate in an advertising audition. In the face of many glamorous competitors, Xu Dongdong felt hopeless, "danced a very strange bamboo pole dance, and felt that he was out of action at that time." But when asked by the staff about his impression of his product, Xu Dongdong blurted out: "I like it very much, it can be said that I have drunk it since I was a child." That's right, the organizer of this interview is the Coconut Tree Group, and it is precisely because of this sentence that Xu Dongdong, an ordinary Northeast girl, won the endorsement of Coconut Tree. And this stay on coconut water is more than ten years!
When mentioning the enterprise "coconut tree", the key word given by Xu Dongdong is always "affectionate and righteous".
"At that time, there were also more famous artists who wanted to endorse the brand, but it was because I contributed these words of copywriting that they insisted on signing me. ”This "acquaintance" friendship has not been forgotten after Xu Dongdong became famous as a "sister-in-law". Xu Dongdong began to help the coconut tree in turn!
It is reported that Coconut Tree Group applied for a patent for a "beverage packaging box" in February 2019, and the patent prominently displayed Xu Dongdong's ** and the words "I have drunk since I was a child". And in 2023, when the controversy over the live broadcast of Coconut Tree continues, Xu Dongdong, as the spokesperson, is not afraid of being implicated, and sends a long message of gratitude to support Coconut Tree.
Looking back at Xu Dongdong's wedding, he took the initiative to endorse the coconut tree coconut water, and it was so "affectionate and righteous". But it's always a joke? There is no way, there are two sides to everything, let alone the matter of side-ball marketing. 3.Turn "edge rubbing" into an opportunityIs the Coconut Tree Group actually "strong outside and dry in the middle"? /If Moutai is China's "national drink", in fact, coconut palm coconut water has also won the title of "national drink". As early as 1991, coconut palm coconut water has been designated as a state banquet drink by the Great Hall of the People in Beijing and the Diaoyutai State Guesthouse, and in the past 30 years, coconut palm coconut water has also received more than 200 foreign ** and dignitaries, including four American **. However, the national drink cannot be bought casually, but the national drink can be replaced casually. Coconut palm coconut water undoubtedly faces a common problem to all old domestic brands: lack of innovation and fierce competition. Such a coconut tree suddenly became "black and red" with the copywriting and crazy "rubbing" in the 90s. The live broadcast of the Coconut Tree Group, which relies on the gimmick of "macho men and beautiful women", has attracted a total of 560,000 people, and the average number of people per game is as high as 470,000 people. Although "black and red" is also red, the live broadcast results of Coconut Tree Group are laughable and laughable at an average of 2,500-5,000 yuan per game. Even if the sales per capita is 10 yuan, the number of people who really pay for a live broadcast does not exceed 500. In other words, an average of 100 people watched the live broadcast of Coconut Tree Group, and only one person really paid for the product. Not to mention that there will be another activity in the live broadcast room, judging from the buy one get one free that Coconut Tree Group once did, the live broadcast not only does not make money, but also lowers the sales of products. A dealer who sells coconut trees on ** said that this ** is lower than his purchase price: "245ml of coconut water is 90 yuan for 24 bottles and buy one get one free, which is 45 yuan a box, ** is too low, we do this ** is a loss." Another dealer also said that the minimum wholesale price he can give to the next level is only about 75 yuan, and he needs a minimum batch of 50 boxes without free shipping, and he can't do the low price of 45 yuan a box in the live broadcast room. This also shows in disguise that even if Coconut Tree Group is deliberately controlling sales, the path of live broadcast monetization is really not working. It is particularly noteworthy that its market share has been falling endlessly. As early as 1999, the market share of coconut palm's fruit juice products in the fruit juice beverage market was as high as 75%. In 2019, according to data from China Report Network, the market size of China's plant-based protein beverage industry reached 126.6 billion yuan, and coconut water drinks accounted for 12%, or 15.2 billion yuan. At that time, the market sales of coconut palm brand coconut water remained at about 4 billion, accounting for only 2632%。Although sales have not changed much, in the past 10 years, the market share of coconut water in its flagship product has fallen by 50%. Some people say that the reason why the coconut palm coconut water that loves to engage in "rubbing the edge" has not been washed out is not because of how "delicious" it is irreplaceable, but because the coconut water is far from the demand for coconut water, and the result of occupying the advantage of geographical raw materials. Looking closely at the sales data of the Coconut Tree Group, since 2012, the sales revenue of the Coconut Tree Group has been hovering at 4 billion. In fact, since 2013, the operating income of Coconut Tree Group has been hovering around 4 billion, and the growth rate has slowed down significantly, and even has been negative in five years. As a result, many people in the industry questioned: Now that a large number of "newcomers" are pouring into the coconut water market, the performance of the coconut palm coconut water has been "standing still", in addition to rubbing the edge to attract attention, what has been done for so many years? In fact, the Coconut Tree Group has not done anything else, for example, in addition to coconut oil, coconut water and other coconut series products, mango juice, lychee juice, pineapple juice, coconut palm brand fire tea, coconut tree brand honey chrysanthemum tea, coconut palm pure water, national treasure coconut palm longevity spring mineral water, etc. Of course, it is not without benefits to "rub the edges" in advertising, and the increase in attractiveness and attention also brings a money-making effect. Recently, Coconut Tree Group reported its business situation in 2023. According to the data, the total annual sales of Coconut Tree Group will reach 5 billion yuan in 2023. In addition, in 2023, Coconut Palm Group will achieve a total annual sales volume of 700,000 tons, a year-on-year increase of 1026%。According to the data of the list of top 100 enterprises in Hainan Province over the years, from 2019 to 2022, the revenue of Coconut Tree Group was 432.8 billion yuan, 398.9 billion yuan, 461.6 billion yuan, 47$1.9 billion.
It's just that whether the company's popularity can be boosted for a long time by "rubbing the edges" is still a question. According to Volkswagen**, as early as 2019, the State Administration of Radio and Television mentioned in the relevant notice that some versions of the coconut palm brand coconut water advertisements one-sidedly pursue sensory stimulation, promote vulgar content, and violate social customs, and there are deviations in value orientation, which is easy to mislead the audience, especially minors. Recently, netizens issued a coconut tree 2024 calendar to spark discussion. **Shows that this calendar is not only "vigorous" in imagery, but also very explicit in language. The Coconut Tree staff responded that this calendar is not **, it is only for internal preservation. "Indulge in the sidelines" or "take advantage of the situation"? It's often just a thought. Xu Dongdong, whose relationship is about to come to fruition, has already figured it out, I don't know what the coconut tree thinks?