It is said that everyone has no money, why is everyone spending money during the Spring Festival this year, and everyone is traveling?
This Spring Festival, there have been many anomalies!
This Spring Festival, the real winners are not Erbin and Sanya, but Guangdong, which was "empty" in the past as soon as the Spring Festival arrived.
In the vast majority of people are still holding on"Guangdong is only suitable for part-time work, not for punching in"., a set of data shattered this stereotype-
Seven days before the Spring Festival (the first day to the seventh day of the Lunar New Year), Guangdong Province received a total of 7,606 tourists90,000 people, equivalent to 15% of the country's tourists have come to Guangdong, the number of tourists in the country.
What's even more surprising is that Guangdong's tourism revenue during the Spring Festival reached 693600 million yuan, 10% of the total tourism expenditure in the country occurs in Guangdong.
It all adds up to one sentence-Tourists are more willing to spend money in Guangdong! To put it more smoothly, it is-East, west, north, south, and middle, scattering wealth to Guangdong.
*: It's really called Lu Jun).
It is not only the big attractions such as the Window of the World, Chimelong Wildlife World, Zhuhai Chimelong Ocean Kingdom, Guangzhou Chimelong International Circus, and Canton Tower that are on fire, but also the small attractions that are flooded.
For example, the Beijing Road Pedestrian Street in Guangzhou is so crowded that people ask questions about their soulsWho said that there is no one in Guangzhou for the New Year?
On the first day of the Lunar New Year, the sand noodles in Guangzhou were "ignited" by a fireworks show, and the human resources present testified: "There are 100 million people in the sand noodles tonight."
Shantou and Jiangmen, these small cities in Guangdong, are even more popular to the local people.
Can you believe it, when you order a cup of Hey Tea in Jiangmen, there are still 660 cups to be made in front ......
In Shantou, a night at the Orange Hotel starts at 1957 with a list price of 2057.
My Shantou colleagues are all roaring - this is Shantou!
It's not surprising, after all, the 5.07 million tourists who come to this small city from all over the world come for these three things: to watch a beautiful fireworks show on the sea, to eat a meal of tender and delicious beef hot pot, and to witness the ...... of nearly 1,000 singers and dancers on the same stage
This Spring Festival, the most popular audience is not in the first and second-tier cities, but in the sinking market.
Weihai, Tonghua, Dezhou, Huludao, Zhangjiakou, Xinyang, which are unfamiliar to many people, have particularly outstanding box office performance during the Spring Festival. The cartoon "Bear Infested: Reversing Time and Space" has a box office share of more than 60% in third- and fourth-tier cities.
The 2024 Spring Festival data insights released by Maoyan pointed out that the proportion of the box office in third- and fourth-tier cities increased to 589%, a five-year high.
Of course, for many returnees, movie tickets in third- and fourth-tier cities are also more cost-effective, and they can save a large bottle of Coke compared to first-tier cities.
*: Cat's Eye Research Institute).
According to the 2024 Spring Festival "Eat, Drink and Play" consumption insights released by Meituan, the average daily consumption scale of the life service industry during the Spring Festival holiday increased by 36% year-on-year, and the consumption growth rate in areas below the fourth tier was the fastest year-on-year.
This Spring Festival, the county town that cares least about "consumption downgrade" is also the hometown of most people:
The once copycat bubble tea shop has become a chain brand such as Starbucks, Luckin, Heytea, and Bawang Chaji;
The dilapidated shops guarded by the old man or the old lady are also next to the chain convenience stores such as 7-11 and Meiyijia, some of which are still open 24 hours a day;
In the new commercial complex, more and more big names are stationed, and new things such as script killing, escape rooms, and cooking tea around the stove can be found in ......
In a small county, it can also be "seamlessly connected" with the life of first-tier cities in Beijing, Shanghai and Guangzhou, no wonder young people are no longer nostalgic for "I'm good in another country", but instead pursue "I'm so cool in my hometown".
Small places are ushering in a consumption upgrade, and with the opportunity of everyone's return to their hometowns during the Spring Festival, they are being glimpsed and amplified.
Internet celebrity stores opened in small cities to welcome their wealth during the Spring Festival. Douyin Life Service's "2024 Spring Festival Consumption Data Report" pointed out that during the Spring Festival holiday, 3.19 million people returned to their hometowns to visit stores, check in their hometown treasure shops, and released 7.84 million **, which brought economic income to their hometowns118.5 billion yuan.
China is so big, Jia Ling's counterattack stories happen all the time.
This year's Spring Festival has staged various versions of the "people are embarrassed".
The return journey is even more difficult, no matter what mode of travel you choose, it seems that you will not be able to escape the embarrassment.
The old drivers who choose to drive themselves want to liveThe first levelTraffic jams
It's blocked every year, and it's even worse this year. This is because,Self-driving has become the mainstream way of travel, 2024willSet a record high for self-driving travel during the Spring Festival.
Someone walked two or three kilometers for 4 hours, someone was stuck in traffic for a day, driving from day to night.
Not only have the highways in the mainland staged a traffic jam, but the entry and exit of the Hong Kong-Zhuhai-Macao Bridge has also been createdA few "most".
Do you still remember the scene staged on the Hong Kong-Zhuhai-Macao Bridge during the National Day last year, the first major traffic jam in history?
Unexpectedly, this record was broken during the Spring Festival this year.
Last time, the single-day customs clearance vehicles at the port exceeded 140,000 vehicles, this Spring Festival on February 13 (the fourth day of the Lunar New Year), the Hong Kong-Zhuhai-Macao Bridge Zhuhai Highway Port inbound and outbound passenger flow reached 1440,000 person-times, inbound and outbound traffic exceeded 1 for the first time80,000 tripsAll set new all-time highs
None of these are thrilling moments with high-speed free endings, though.
The picture below on the left is an aerial photograph of an hour before the end of the toll booth: dense cars, impassable red "light strips", and the anxious horns of the drivers, the screams in the car are undulating. It seems that they all want to put it onA realistic version of "Fast and Furious".
Some netizens got off the high speed at 23:59:58, saying that they had never experienced such a beautiful world;
There are also car owners who are stuck in time against time, accelerating the card in the last ten seconds, and successfully punching the card in the last 3 seconds, saving more than 1,800 yuan in high-speed fees, but rear-end the Mercedes-Benz in front of it, and the loss is 37,000;
At 58 minutes, the first Tesla ran out of power, we were in second place, and the third car and the fourth car came down with us to help him push it out! Crack someone up!
Tesla owners didn't expect to be able to enjoy such treatment.
*: Tik Tok. There are also netizens who "failed to break through" and paid 808 yuan for the high speed at 0:09, and they couldn't eat or sleep in retrospect;
*: Tik Tok. However, they are not the only ones who are embarrassed, because the situation of people who take the high-speed rail is not better. This has to be mentionedThe second level - high-speed rail overloading to catch people.
High-speed rail tickets are "hard to find".It's been the norm at peak times, but it's a rare thing to overload and catch people.
In the return peak of this Spring Festival,There are multiple high-speed trains that are delayed due to overloading and cannot travel。Many passengers who didn't get a ticket thought they were smart"Buy short to make up for long"., There are even 8 carriages, more than 300 people overcrowded, and they are reluctant to get off, and the attendants can only call the police.
No ticket, no ticket, no ticket. The high-speed rail has been squeezed into a green train, and the term "high-speed rail refugees" has also come into being.
For many passengers stranded in Sanya, even if they choose to travel by air with a low sense of presence this year, they cannot escape the curse of "embarrassment".
Here it isThe third level - it is difficult to fly with wings.
A family of five went to Sanya to play for a few days, planning to go back to Urumqi, and as a resultA ticket is 19,570 yuan, and 5 tickets are 97,850 yuan, which is higher than the ticket price abroad.
It's better to buy a car and drive back for this 100,000 yuan.
*:Weibo. Most of the air tickets from Sanya or Haikou back to Beijing are 9,000 to 10,000 yuan.
There are also shy tourists who have pockets to go home with the "Eight Immortals Crossing the Sea" curve: by boat, by car, and then by plane.
A family of three in Chengdu bought ferry tickets and bus tickets for the outlying islands in advance, booked tickets 2 weeks in advance, detoured to Zhanjiang Airport in Guangdong, and then flew back to Chengdu, with a total transportation fee of 1,580 yuan.
Tired is tired, but who can't get along with money?
Every year in the Spring Festival, why is this year the most "embarrassing"?
An unprecedented statistic says it all – 9 billion people!
This is the 40-day cross-regional flow of people in the whole society predicted by the Ministry of Transport for the Spring Festival this year.
In the past, China's Spring Festival was known as the world's largest migration of people. And during this year's Spring Festival, this spectacular migration tide has grown stronger, than in 202247.800 million peopleIt has more than doubled, tripling compared to 2019.
Those who have been doing Spring Festival data statistics for four or five consecutive years have been sighing since ** "It's really called Lu Jun": This is our statistics on the Spring Festival dataHaven't seen it
In fact, the actual data for the first 22 days of this year is 509.3 billion people, that is, almost every day there are 2300 million people are moving.
Counting 18 days after the Spring Festival, there are experts ** This Spring Festival, the number of cross-regional mobile personnel will reach 9.2 billion.
On average, to 1.4 billion Chinese, it is equivalent to 65 times.
Another anomaly is the tourism data
The Spring Festival holiday is 8 days of national domestic tourism 47.4 billion person-times, a year-on-year increase of 343%。This data is an increase of 19 percent compared to the same period in 2019 on a comparable basis0%。
In the past, the Spring Festival featured a homecoming reunion, but the theme of this year's Spring Festival, returning to the hometown seems to have become a supporting role, and the protagonist has become a tour, even if you can't travel far, you have to have a "hometown tour".
As long as you are willing to go out, the economic vitality will be reflected, no, the Spring Festival holiday is 8 days, and the total cost of domestic tourists is 63268.7 billion yuan, a year-on-year increase of 473%, an increase of 7. on a comparable basis compared to the same period in 20197%。
It is worth noting that compared with the Spring Festival in 2022, the growth rate of total travel spending during the Spring Festival this year (473%) is the growth rate of the number of trips (34.3%), indicating that compared with the 2022 Spring Festival tourismThis year, everyone spends more money on travel during the Spring Festival.
According to the statistics of Huachuang**, the per capita tourism expenditure of some provinces during the Spring Festival found that the per capita tourism expenditure of Dalian, Liaoning, Inner Mongolia, Sichuan, Henan, and Hubei exceeded that of 2019, and only Hunan people tightened their purse, and the per capita tourism expenditure decreased by 37 compared with last year2%。
The hottest "two poles" of Spring Festival tourism this year, one in Harbin and the other in Sanya, are places where tourism consumption is relatively expensive.
These two places are not only prosperous, but also prosperous.
Data show that during the Spring Festival this year (February 10 to 17), Harbin received a total of 1,009 tourists30,000 person-times, achieving a total tourism income of 164200 million yuan. Both the number of tourists received and the total tourism revenue reached historical peaks.
Harbin's limelight has overshadowed Hainan. During the Spring Festival, Hainan province received 951 tourists450,000 person-times, achieving a total tourism income of 1512.7 billion yuan. Compared with the same period in 2019, they increased respectively. 7%。
How much does it cost to visit Hainan once? In terms of per capita consumption, the per capita expenditure of overnight tourists in Hainan Province was 4,166 yuan, and the per capita expenditure of day-trip tourists was 592 yuan.
These phenomena seem to reflectOn the side of Chinese's "not bad money", the desire for tourism consumption has gushed out, and the consumption power is still strong.
But it's just a little bit. On the whole, the per capita tourism consumption was 1,335 yuan, only recovering to 91% of the same period in 2019, and tourism downgrading is still the main tone.
The travel radius of Chinese has also expanded, and with the expansion of China's "visa-free circle of friends", some people have chosen to cross the border for the New Year.
According to the data of the Ministry of Culture and Tourism, there were about 6.83 million inbound and outbound tourists during the Spring Festival, about 3.6 million of them and about 3.23 million inbound tourists.
However, the Chinese do not seem to have gone too far, and the nearest holiday in Hong Kong and Macao is the choice of two million mainlanders.
From the first day of the Lunar New Year to the seventh day of the Lunar New Year (10 to 16 February), more than 1.3 million visitor arrivals were recorded, of which 87 were from the Mainland7%, or 1.14 million passengers; Macao recorded more than 1.23 million visitors in the seven days, with 77% of the total number of visitors from the Mainland accounting for nearly 950,000.
The most popular Spring Festival in history, popular in every vein of social and economic vitality:
This Spring Festival, there are 16.3 billion people walked into the cinema, 80The result of 1.6 billion yuan created a new box office record for the Spring Festival;
Catering consumption is booming, and the sales of key monitored catering enterprises increased by 17% year-on-year, and Haidilao alone received about 13 million customers;
Chinese people still like to dip a little jewelry, ** jewelry and Year of the Dragon gold bars have become the most popular products ......
A few days ago, the "Breaking Relatives Tide" was hung up on the hot search, saying that this year's Spring Festival has lost its human touch, there is less New Year's greeting information, there are fewer red envelopes, and there are fewer relatives.
At first, everyone was still self-doubting, "Is my popularity worse?" Later, I found out that everyone was like this.
The root cause is that the times have changed and people's hearts have changed.
The rise of the self-driving army in the Spring Festival is an upgrade of the mode of travel;
Tourism has become a new trend in the Spring Festival and an upgrade of the consumption structure;
The emergence of the "tide of breaking off relatives" without disturbing each other is an upgrade of social interaction;
The consumption of small counties is aligned with that of large cities, which is an ...... for upgrading regional development
There is a common theme behind this, that people are taking back the initiative in their lives and in their livesYou can only be happiest if you please yourself