Recently, I discussed with a friend whether it is worth the cooperation between Xiaomi and Leica, the cooperation between OPPO and Hasselblad, and the cooperation between vivo and Zeiss?
Hasselblad and Zeiss don't know much about it, but just talking about Xiaomi, the evaluation Jun thinks that it is very worthwhile to cooperate with Leica. Why, the value of cooperation is reflected in technical authority, image standards, style formation, first-class storytelling, etc., to break down.
First of all, the company is not easy to be fooled by technology. There is no standard answer to the extent to which the optimization effect of ** is appropriate. Some brand samples are over-optimized, and the boss also introduces them in the ppt, which is a bit suspected of being fooled by technology. After all, when the company does not have an authoritative speaking department for images, who says that this ** optimization is good, it is not necessarily.
Generally speaking, even if the technology has been clearly over-sharpened and over-brightened, if there is no image authority in the company, it may feel that it is a style of its own, and then the value of working with a globally recognized image brand is evident and there is a standard for judging.
Second, imaging manufacturers can help mobile phone brands measure the relationship between aperture, shutter, and ISO. For many mobile phone manufacturers, they like to do a strong post-production, and then the portrait ** processing is slow, which is of course also a style. However, Leica's choice to return the camera CMOS to capture both large and small apertures is also very good. At the same time, Leica and Xiaomi have also jointly developed a more powerful camera lens set to ensure that the concept can be implemented.
The third is to form your own style. Generally speaking, after cooperating with the manufacturer, the manufacturer's color style will be copied first, and Xiaomi is like this, directly adopting Leica Classic, and developing Leica Vivid. And after fully mastering the style of color, Xiaomi does not need to be too eager to prove anything, and can continue to develop the color system on its own, and apply color to perfection.
Fourth, the style will no longer be repeated and contradictory. Generally speaking, Nikon is sharp, Sony is realistic, Canon is red, and each has its own style, which is formed and will not change the color style. And mobile phone manufacturers, before there is no cooperation, it is likely that each generation has its own ** tone tendency, back and forth, back and forth. Well, now you will find a comfortable direction and go all the way forward.
Fifth, after the cooperation, Xiaomi dared to use ** to tell a story. In the past, some angles of ** would be called a bit tricky, but now it seems that there are some doorways. The angle of view of photography can be extremely close or far away and does not need to be defined. And Xiaomi also began to talk about photography, for example, put a lot of capturing children's moments, instead of taking beautiful portraits, to achieve their own style.
There is no basis for words, let's take a look at a group of street photos that recently evaluated Jun Pai. All of them were tuned to black and white, which is more in line with the characteristics of street photography, and at the same time highlights the tone of the shadow, rather than the facial features of the characters.
Let's start with a picture of light and shadow, the details of this ground are not abundant, and at the same time, there are certain details in the backlit characters' clothes.
With a 75mm telephoto for a portrait, the statue is very good, and the background is a little white.
Looking at the middle quality, it is indeed rich in detail, and of course the depth of field is also very small.
Capturing the children playing, although it is black and white, can also show the atmosphere at that time.
Pull the telephoto by hand, and it reaches 155mm, but ** can still clearly capture the movements of the characters.
The Leica strategy is generally a faster shutter speed, so all the action can be caught.
Moreover, there is no need to stick to the problem of 75mm focal length, you can zoom in if you want to, ** is still sharp.
At the same time, even if it is a long zoom, even if it is a child's fast glide, you can still capture it.
And why use black and white, let's take a look at a group.
This is the original in color**.
This is the ** under the black and white filter, the red color is gone, and the picture becomes more psychedelic.
So, for the northern part of the winter, where the sun easily pulls out shadows, you might as well use black and white.
When, the evaluation gentleman is generally shot in color, and the post-filter is black and white, so that there is also the original color film, which is convenient for comparison, rather than shooting directly with a filter.
So, after looking at this group of Xiaomi 14 Pro**, you should find that Xiaomi 14 Pro has integrated the Leica imaging experience to a certain stage. Of course, Leica is still a master of images, with its own high-end cameras and lenses, which others still can't compare. But obviously, this kind of cooperation is a good cooperation for mobile phone users around the world, and it has achieved a win-win situation for Leica, Xiaomi, and mobile phone users.