In an era full of changes and challenges, are you making a reading plan for 2024 to equip your bags?
In the midst of the ever-changing wave of technological change and digitalization, we will involuntarily refresh our own cognition and keep up with the pace of change of the times. On the occasion of the Year of the Dragon, "Communication Industry News" invites industry experts, scholars, business leaders, etc., to share the good books that have touched them in the past year for readers. These book lists involve artificial intelligence, digital humans, enterprise management, humanities and history, digital intelligence society and other dimensions, but they are all closely related to this rapidly changing society. Through the expert's interpretation of this list, you may add a deeper feeling of the world. This is a precious list of books to be treasured.
Books are always our best friends, and in 2024, a new journey begins, so let's start by reading!
Xin Pengjun, editor-in-chief of Communication Industry NewsTestimonials:
As a national high-end first-class think tank, CCID Research Institute has been launching the "Blue Book" for 12 years since 2012, and has become the most important annual industry summary and development insight in the industry and information industry. The "Blue Book" series is not only an in-depth research report, but also an important industry information, filling the gap of reference books in the field of industry and information technology in China. The "2022-2023 Blue Book of China's Industrial and Information Technology Development Series" stands in the historical position of new industrialization, a new development of industry and information technology, and puts forward many important analysis and conclusions, which have realistic reference significance for first-class institutions to do a good job in policy formulation and development planning, or for industrial enterprises to grasp strategic opportunities and achieve efficient and high-quality development.
Entrepreneurship in History
Author:David Landers et alPublisher: CITIC Publishing GroupReferrer:Professor Wu Jinxi of Tsinghua University
Whether hailed as heroes, greedy profit-seekers, and destroyers of the social order, entrepreneurs and their innovation and entrepreneurial activities have a huge impact on economic growth and national prosperity. This book brings together many mainstream economic historians, and the important role played by entrepreneurs in economic development throughout the ages. The book details the history of entrepreneurship in Mesopotamia and Neo-Babylonia, takes the reader back to the history of the Middle East during the Islamic period, provides insights into the history of entrepreneurship in Chinese, Japanese, and colonial India, and describes the critical role that entrepreneurs have played in European and American innovation from the Middle Ages to the present. The authors also discuss the regional differences in global entrepreneurial activity over different historical periods. This book is a book that explores the roots of innovation, entrepreneurship and entrepreneurship.
Tsinghua University professor Wu Jinxi recommendation:
Entrepreneurship in History" is a translation, popular abroad for many years, this book summarizes the entrepreneurial spirit and innovative spirit of all nations and civilizations in world history. Countless histories have proved that only by constantly innovating and starting a business can a nation prosper. In the past few thousand years, the Chinese nation has not performed well in terms of innovation, entrepreneurship and entrepreneurship, and I recommend everyone to read this book. Here are a few excerpts from this book to encourage you.
The ancient centres of Asia – the Islamic world, India and China – lack the cultural and institutional foundations on which entrepreneurship depends. Worse still, they tend to settle for the traditional world, where there are no disturbing and unpleasant challenges. They have resisted innovation, blamed others for economic backwardness, and hated the perpetrators throughout the country. "They cling to their cultural, moral and technological superiority over the surrounding 'barbarians', refusing to learn from the degraded 'despicables', leaving themselves impoverished and completely deprived of creativity. ”
Why Greatness Can't Be Planed
Author: Kenneth Stanley; Joel LehmanPublisher: China Translation Publishing HouseRecommender: Gong Bin, Founding Partner of Qianxun Technology Think Tank and Innovation Mentor of Tsinghua X-Lab
The two authors have been rooted in the frontier of artificial intelligence for many years, and this book is an unexpected spark that popped up in the process of their scientific research. Because this new discovery is not a direct feedback to their own artificial intelligence field, but "unintentionally inserted" to harvest a new subversion of the conventional way of thinking of human beings. This research breaks the cultural genes that have lasted for many years in the human world, which are difficult to shake, relying on goals and plans to achieve things, and truly opens a surprise journey of great human innovation.
Gong Bin, founding partner of Qianxun Technology Think Tank and innovation mentor of Tsinghua X-Lab, recommended words:
Planning thinking is rooted in the bottom of the human brain, which is inevitable for humans as rational animals, and now all our activities seem to be controlled by "planning".
Planning is important and necessary, but the abuse of planning thinking also hides a series of risks: 1) "long-term planning" is easy to cause a "short-sighted effect", and the more you focus on the future, the more you lose yourself in the present; 2) Plan to erase innovation, the biggest feature of innovation is uncertainty, no great invention is designed; 3) There are policies and countermeasures, and the more perfect the plan, the easier it is to deform; 4) Greatness cannot be planned, the more designed things are, the more ordinary they are, and the flourishing of life comes from the accident of evolution.
In today's world where planning thinking is ubiquitous and pervades all areas of society, this masterpiece of reflection on planning thinking, "Why Greatness Can't Be Pland", comes at the right time. The book itself is an unexpected work, it is an unexpected spark that popped up in the process of intelligence research by two authors (Kenneth Stanley and Joel Lehman, American artificial intelligence experts and openAI researchers), and it is also based on the practical sublimation of intelligent innovation research. From artificial intelligence innovation to ordinary people's career development and love cultivation, they found that the achievements in most fields of human beings cannot be planned, and the clearer the lofty "goal", the more serious the waste of time and the frustration of confidence, and the farther away from success and happiness. The more obsessed you are with the plan, the farther away from the success of the goal, and the great achievements and inventions are often the result of deviating from the original plan. This book is not only about thinking, but also an exploration of the true meaning of innovation and freedom, which can only be possible if we abandon planning thinking.
At the moment of great changes in a century and the competition of hard science and technology among major countries, the more emphasis is placed on basic research, source innovation and original innovation, the more we need to abandon planning thinking, build and care for the soil for the growth of freedom of thought and innovation.
Future Development: From Digital Economy to Sharing Society
Author:Shao Chunbao, Vice Chairman of China Association for the Promotion of International Economic and Technical Cooperation, former director of China Telecom Group and former chairman of the board of supervisors of China TelecomPublisher: CITIC Publishing GroupRecommender: Ge Qi, Deputy Secretary-General of the Artificial Intelligence Special Committee of the China Association of Communications Enterprises, Founder and Chief Architect of GTVERSE of the Workers' Sports Metaverse
The book presents a panoramic view of digital development and future trends. In-depth analysis of digital economy, digital society, and digital governance. Digital governance is built on the basis of new quality productivity, reflects new production relations, adapts to the requirements of digital economy and digital society, and builds a pattern of digital and intelligent governance, natural governance and social governance in the same direction on the basis of traditional governance, actively reacts to the digital economic and social practice, adjusts the direction, appropriately controls and promotes the healthy development of digitalization.
Ge Qi, Deputy Secretary-General of the Artificial Intelligence Special Committee of the China Association of Communications Enterprises, Founder and Chief Architect of GTVERSE of the Workers' Sports MetaverseTestimonials:
Since 1750, in less than 300 years, mankind has been accelerating its transition to digital civilization along the trajectory from qualitative change to radical change. The Ministry of Industry and Information Technology and other seven departments issued in January this year on promoting the innovation and development of future industries issued by the implementation opinions clearly pointed out that vigorously developing future industries is a strategic choice to lead scientific and technological progress, drive industrial upgrading, and cultivate new quality productivity. Facing the future, from a digital economy to a sharing society, it has become a compulsory course for every refugee, immigrant or indigenous person in the digital age.
The second part of Mr. Shao Chunbao's future series, "Future Development", launched by CITIC Publishing Group, starts from how to understand the key elements of the digital intelligence economy, the relationship between the digital intelligence economy and the existing industry, the mechanism of digital intelligence life and ethical governance, and depicts a clear roadmap and toolset for future development.
"Digital Intelligence ** Chain".
Author:Cheng Hui, Zhang YirongPublisher: People's Posts and Telecommunications PressRecommended by: Li Huidi, deputy general manager of China Mobile Communications Group
The author will precipitate his personal experience and practice, learning and thinking in recent years in this book, hoping to give everyone an in-depth understanding of the positive impact of digital and intelligent transformation on organizational competitiveness and sustainable development, as well as provide a new way of thinking - cutting into the industrial chain from the first chain, and looking at the digital and intelligent transformation with the ecological thinking of the industrial chain. This book depicts the whole industry scene, presenting the digital intelligence chain from the micro, meso, and macro levels. The book depicts the exploration and innovation of the upstream and downstream scenarios of the digital intelligence chain, and tells the practical exploration of the digital intelligence chain in omni-channel sales, intelligent manufacturing, scientific and technological innovation, how to deal with uncertainty, and the perspective of constantly iterating to understand the world pattern. The whole book uses plain and easy-to-understand language and interesting cases to tell the story of the industrial chain.
Li Huidi, deputy general manager of China Mobile Communications GroupTestimonials:
Combined with the company's strategic deployment of creating a world-class "power building", China Mobile takes the "five modernizations" of intensification, standardization, specialization, collaboration, and digital intelligence as the main line of work, and builds six major projects of "compliance escort, value enhancement, agility and flexibility, ecological collaboration, intelligent operation, and organizational capabilities" to achieve the path of realizing the high-quality development of the first-class chain management and the transformation and upgrading of digital intelligence, and helping the company achieve the strategic goal of becoming a world-class enterprise. This book tells the learning, practice and thinking of the digital and intelligent transformation of the first chain, and cuts into the industrial chain from the first chain, and looks at the digital and intelligent transformation with ecological thinking. General Theory of Technology Governance
Author:Liu Yongmou, professor at the School of Philosophy of Chinese UniversityPublisher: Peking University PressReferrer:Wang Lei, Senior Intellectual Property Engineer of the Intellectual Property Development Research Center of the State Intellectual Property Office
Starting from the four issues of how to understand technology governance, how to choose technology governance, how to adjust technology governance, and how to control technology governance, the book interdisciplinary approaches the research on the ideology of technology governance, the research on technology governance criticism, the practice of technology governance, and the construction of technology governance from the philosophical level, and summarizes, refines, and innovates many basic issues and perspectives of technology governance in detail and in depth, in order to serve as an optional "scaffold" for further in-depth detailed research and operational research in various fields and disciplines. This paper comprehensively discusses the basic principles of technology governance, many ideas and practices of technology governance, the risks of technology governance, and the theory of limited technology governance, which is the culmination of the current technology governance theory.
Wang Lei, senior intellectual property engineer of the Intellectual Property Development Research Center of the State Intellectual Property Office, recommended words:
This is a new book that discusses science, technology, and public policy. Today's new generation of information technology, industrial Internet, AI artificial intelligence technology, etc. are developing rapidly. The role of technology in society is not only reflected in the provision of productivity, but also in the role of social governance and management. In order to make good use of the double-edged sword of emerging technologies, it is necessary to have a full understanding of the principles, practices and risks of technology governance from a philosophical perspective. Starting from the four issues of how to understand technology governance, how to choose technology governance, how to adjust technology governance, and how to control technology governance, this book interdisciplinary approaches the research on technology governance thought, technology governance criticism, technology governance practice, and technology governance construction from the philosophical level.
The Second Curve: Secondary Growth Across the "S-Curve".
Author: Charles HandyPublisher: China Machine PressRecommended by: Independent Telecommunications Observer Lao Jie
In this book, the author presents the opportunities and challenges for the future. He challenged the myth that growth is essential. He even asks whether we, as students, parents, professionals, and voters, should rethink our role in life and the purpose of the ideal society of the future. The questions presented in the book are challenging and thought-provoking, and it asks questions that each of us needs to ask ourselves and guide us in our search for answers.
Independent telecommunications observer Lao Xie testimonial:
Although the publisher has taken "Secondary Growth Across the 'S-Curve'" as the subtitle of "The Second Curve", after reading the whole book, I realized that the "Second Curve" proposed by Charles Handy is not a theory to guide enterprises to achieve sustainable growth, but an innovative idea that advocates "people have a new perspective on familiar problems".
According to Charles Handy, "the key issue is not to get bigger, but to get better". From this point of view, Microsoft, which has recently surpassed Apple to return to the king of global market capitalization, is undoubtedly an example of Charles Handy's "second curve" theory. Microsoft, which was the king in the PC era, realized early on that the decline of the S-shaped curve was irreversible and began to look for a second curve, but the acquisition of Nokia's mobile phone business did not make Microsoft better, but through the transformation to the cloud and artificial intelligence business, Microsoft found new growth momentum from technological innovation, and eventually became an important engine to promote the growth of Microsoft's market value.
Charles Handy's "Second Curve" is more relevant for Chinese enterprises today, the external environment has undergone new changes, and continuing to cling to the old model is tantamount to sitting still, and only through innovation and change can the "second curve" stand out from the predicament.
The Truth of Quantum Mechanics
Author: Lee Smalling Wang QiaoqiPublisher: Sichuan Science and Technology PressRecommender: Peng Jian, Director of the Institute of Politics and Law of CCID Think Tank, Ministry of Industry and Information Technology
How did this "miracle" happen on a spring morning with the air pouring in from the windows and the freshness of the garden? How are molecules blown by the breeze and transformed into pleasant scents through the nose? Who is "me" who wakes up every morning?When this "me" opens its eyes, what is the universe around me? ......
In this age of quantum mechanics, these fundamental questions about our existence and our relationship with the world remain unsolved. Einstein and other realists believed that the theory of quantum mechanics was incomplete.
Peng Jian, director of the Political and Legal Institute of CCID Think Tank of the Ministry of Industry and Information Technology, recommended words:
The prevailing view of quantum mechanics is the Copenhagen interpretation, but it is not possible to give a convincing explanation for this. This book reviews the realist view of the historical "struggle" with the Copenhagen School led by Nils Pohl, first with Albert Einstein, and then with Schrödinger and de Broglie, especially with De Broglie's theory of "navigation waves" as a way to explain the "conscious behavior" of light passing through a single slit and a double slit. In addition, there is the "parallel universe hypothesis" and the "many-world interpretation" proposed by John Wheeler's student Everett, which provides new ideas for us to recognize and understand the quantum world.
Virtual Human Martina
Author: Martina Roseblatt Guo XuePublisher: Zhejiang People's Publishing HouseRecommended by: Zhang Yi, CEO and Chief Analyst of iiMedia Consulting
With the death of the human body, is it possible for the mind to continue to exist, so as to achieve the immortality of the mind? How will virtual humans such as mind clones and cyber humans subvert the human definition of "me"? Using mind cloning, can we reconstruct the memories of our loved ones, how they behave, and how they behave with their personality? What is the difference between a mind clone and its biological prototype? In the future, how should we define the social and legal status of thinking clones? There is no doubt that the emergence of mental cloning will have a profound philosophical, social, legal and ethical impact on traditional human society, and the traditional human society will be completely subverted. So, how do we, as humans, solve these problems? How to "give a mind clone a name"?
Zhang Yi, CEO and Chief Analyst of iiMedia Consulting, testimonials:
As an analyst who has been engaged in the development opportunities of the virtual human and AI industry for a long time, I have witnessed the technological progress of this track. The application scenarios of virtual humans are becoming more and more extensive, not only for the entertainment industry, advertising and marketing, AI e-commerce, enterprise digitalization, etc., but also for all walks of life, and with the advent of AI, it is becoming more and more imaginative. Martina's book "Virtual Human" outlines a shocking futuristic world with a unique brushstroke. In-depth understanding of the ethical and moral issues behind virtual humans, leading us to think about the boundaries between the real and the virtual, if for readers interested in technology, philosophy and people, this book is still worth reading.
Platform Management: The Way to Upgrade Enterprise Transformation in the Digital Era
Author: Xin Rong, Chen Weiru, Hou ZhengyuPublisher: China Machine PressRecommended by: Ma Jihua, Telecom and Internet Analyst
This "Platform Management" condenses the author's painstaking efforts and opens a new chapter for management in the digital age. The concept and practice of platform-based management originates from the common ascension (cognition) and micronization (means) of individuals and organizations triggered by digital transformation. Its elements are organizational restructuring based on digital technology, organizational change based on individual self-drive, and collective ascension based on mutual achievement. Its purpose is to achieve: relationship diversification, capability digitization, performance granularity, and structural flexibility.
Telecom and Internet analyst Ma Jihua recommended words:
Artificial intelligence chatgpt is developing rapidly, the traditional work model is undergoing drastic changes, digital transformation has penetrated into all aspects of social and economic life, and the platform-based thinking mode and management upgrade are widely used. Starting from platform-based thinking, this book explains the in-depth changes brought by digital technology to business and management in simple terms and points out the direction, which has strong guiding significance for the reconstruction of business models, industrial chain reengineering, capability digitalization, and structural flexibility of enterprises in various industries including operators, and can help enterprises move towards the digital era and achieve strategic upgrading.
The Philosophy of Artificial Intelligence
Author: [Beauty].Byron. RishiPublisher: Wenhui Publishing HouseReferrer:Independent Telecom Analyst Yunqing
Philosophy of Artificial Intelligence**Will artificial intelligence ask: Who am I, I have come from, and I am going to? This book starts with what the universe is made of and what we are"Ego"What are these three basic questions to start with, challenging the reader's preconceptions about AI. Rishi, the author of "The Philosophy of Artificial Intelligence", is a popular technology science writer and the CEO of Gigaom, a well-known technology consulting company in the United States. Rishi's last book was commented on by Stephen Pinker"An antidote to a bleak future"。Open this book and find all the answers you need to know about artificial intelligence.
Independent Telecom Analyst Yun Qing Testimonial:
Artificial intelligence is changing the present of mankind and is about to change the future of mankind. From the point of view of natural science, this transcendent existence is exactly what human beings are after. However, when human beings themselves have become some kind of object that can be dealt with, the philosophical issues of the dignity of human life and the happiness of human life have become very urgent. This book can help us to face the progress, threats and fears that AI may bring, and to develop some important and new ideas.
Note: The best books of the year are ranked in no particular order. ）
Writing and arrangement: Cui Liangliang Editor: Liangliang Guidance: New textChinese New Year's Eve Book i Book of the Year: Read the world
Book Newsletter: These 12 good books of the year are recommended for youHeadlines |Books: Ten recommended communication books of 2016Scholarly |Future Development: From Digital Intelligence Economy to Sharing Society" was published
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Publicity |The top ten best books in the communication industry are open to the lottery!