The New Year is approaching, the flavor of the year is getting stronger, in this important festival of saying goodbye to the old and welcoming the new, for consumers, it is the beginning of summarizing the past, reviewing growth, and making New Year's wishes. However, in the past three years, we have experienced a lot of instability, whether it is work or life, so in 2024, everyone only wants to "go up", so, in this context, six walnuts put forward the brand proposition of "six walnuts six six six Shun", and launched the "six walnuts six six Shun" New Year cans, bringing the most simple "Shun" wishes to the Chinese people, and also paving a touch of red and bright colors for the national Spring Festival market!
Some industry insiders said that the "New Year's Can" launched by Six Walnuts may become a hot seller in the plant-based protein drink industry in 2024. Because it not only accurately grasps the needs and thinking of core users, but also stimulates the spiritual resonance of Chinese people with the help of creative marketing and innovative products, and mobilizes consumers to participate in product consumption and choice.
You must know that with the upgrading of consumption, today's consumption proposition is no longer simply buying goods to complete the transaction in the traditional sense, but the emotions, emotions and values behind the goods. In other words, people don't buy things, they buy what they expect. Therefore, a truly good brand must be a brand that can explore lifestyles and share emotional value with consumers. The six walnuts accurately capture the most accurate emotional needs of current consumers - "Shun", so in 2024, Six Walnuts will launch the "Six Six Shun" New Year cans, with red as the background color, and bright yellow respectively printed with the good wishes of "Six Six Shun", "Body Shun", "Love Shun", "Family Shun", "Academic Shun", "Career Shun" and "Financial Luck". Six walnuts will take "six six six shun" and "smooth and smooth" as the new theme of the brand, and convey the most sincere and plain blessings to each consumer.
In fact, as early as the Mid-Autumn Festival in 2022, Six Walnuts launched the "Six Six Shun" theme jars to convey brand blessings through "Shun Culture". During the college entrance examination for many years, six walnuts held a blessing ceremony for the Confucian Temple, and jointly launched the "Confucian Temple Blessing Jar" with the Confucius Temple in Qufu to pray for candidates across the country. During the epidemic, Six Walnuts joined hands with the Spring Festival Love Train G666 to create a "Super Shun Way Home" and launched a public welfare activity of "Drink Six Walnuts for the Most Smooth Chinese New Year".
The six walnuts once again from the mood of the times and user expectations, from the fragmented communication environment to grab the user's attention, and in the form of innovation, break the user's aesthetic fatigue, better into the user's heart, which will undoubtedly let the user imperceptibly perceive, whether it is to visit relatives and friends or reunion, six walnuts six six Shun can is the best choice.