Recently, Beijing Chunyu Tinglei Network Technology Co., Ltd. was fined 10,000 yuan and confiscated illegal gains by the Beijing Fangshan District Market Supervision and Administration Bureau for illegal advertising. This incident has triggered a deep reflection on the public's responsibility for advertising censorship and content platforms.
It is understood that the company posted a message on the Xiaohongshu platform as "I have had enough of Mao Changmeng's days!" Hair remover save me! The advertised product "Intense Pulsed Light Instrument" is a medical device, but the advertisement has not been reviewed by the advertising censorship authority. Does this mean that the Xiaohongshu platform is negligent in content moderation? If so, does such an oversight pose a threat to consumer rights?
Tianyancha shows that the company's legal representative, chairman and manager is Yang Ming, the former agent of Angelababy, and the directors include Papi sauce. The equity penetration chart shows that Yang Ming and Papi sauce both indirectly hold shares in the company. The participation of these two well-known personalities has undoubtedly increased the attention of the incident.
Advertising is a bridge between businesses and consumers, and the authenticity and accuracy of its content are directly related to the rights and interests of consumers. This incident shows us the importance of ad censorship. If the ad is uncensored, then consumers can be misled, resulting in wrong purchasing decisions. This not only harms the rights and interests of consumers, but also affects the reputation of merchants.
In addition, this incident also shows us the responsibility of content platforms. As the disseminator of the content, the platform has the responsibility to review the published content to ensure its authenticity and accuracy. If the platform is negligent in this, then the credibility of the platform will also be questioned if it appears.
So, how can you prevent similar ones from happening again? Merchants should be aware of the importance of advertising and should not ignore the review of advertisements in pursuit of profits. Content platforms should also strengthen content moderation to ensure the legitimacy and accuracy of the content they publish. Finally, the supervision of advertising should also be strengthened, and illegal advertising should be severely cracked down.
This incident reminds us that both merchants and content platforms should be responsible for their own actions and respect the rights and interests of consumers. At the same time, the regulation of advertising should also be strengthened to ensure fair competition in the market. Only in this way can we establish a healthy and fair market environment.