At a time when digital marketing has become a trend, we are more accustomed to thinking about all behaviors with data-based thinking and digging deeper into their internal causes. If you want to keep up with the current trends in brand marketing, you must understand the trends behind them. Next, let's take a look at the common points of brand marketing in 2023.
Brand personification
In the brand marketing of dialects in 2023, the trend of personification seems to be a way to break the circle. Whether it is the bee flower picking up boxes for delivery, or the coconut tree relying on the bodyfit anchors to establish a "healthy" persona; All these behaviors have made these old national brands that we are familiar with return to the public eye with the image of a distinctive "person". This kind of marketing strategy of brand personification quickly shortens the distance between brands and consumers.
Scenario-based marketing
Compared with the rough market division in the past, the same brand operates multiple product lines. At present, the new brands are more willing to build a headache scene to fully output a certain market segment. Although these products still have strong substitution, scenario-based marketing strategies can play a role in continuous marketing and help brands enhance their influence.
Hit overseas markets
The domestic market has become difficult to enter, and it is very difficult for old brands to gain a foothold. Looking at the gradually saturated domestic market, many brands have begun to think about solving the current dilemma by going overseas.
Huddle marketing
The brand co-branding in 2023 has gradually risen from a cooperation between two brands to a group marketing of multiple brands. Whenever there is a social hot spot, brands will use what seems to be a "small fight" to carry out group marketing, and create marketing hotspots through the power of multiple brands.
Spend with yourself
After several years of pain, the public's consumption outlook has become more rational and more pursuit of living in the present. Content with the theme of pleasing oneself has begun to gain more and more favor from consumers, focusing on health and enjoyment, and focusing on pleasing oneself.
Digital marketing has profoundly changed the current market layout and allowed us to see the diversity of brand marketing ecology. The way to break the situation of the enterprise is hidden in this undercurrent.