In a press release written by ChatGPT, Match Group shared its planned first steps in an AI-driven love life. Match Group, the international conglomerate that owns Tinder, Hinge, Okcupid, and just about every other popular dating app, has just signed a major partnership with OpenAI. The company shared only vague details that the AI would help employees with "work-related tasks." The dating giant says it plans to incorporate AI into "almost every aspect" of its applications.
The company celebrated the new partnership with a press release written by ChatGPT and edited by Match Group's corporate communications team (meaning it was written by Match Group's communications team). It includes quotes from the AI's own pen, as if it has its own feelings about the company's strategy. "I'm glad Match Group matched me," ChatGPT said. "We're not just breaking the ice in this together; We're melting it and reinventing the way the work gets done. ”
The deal includes the purchase of 1,000 ChatGPT enterprise licenses for an undisclosed amount. The company said it plans to use AI for communication, coding, design, analysis, building templates, and eliminating other repetitive tasks.
Will Wu, CTO of Match Group, continues in a playful tone with the company, saying that using AI "is like adding a little bit of magic to our daily tasks." Will Wu promised that this would lead to a "radical revolution in work culture."
It's not clear what this means for Match Group's hundreds of millions of love-seeking users. Match Group made it clear that if every interaction of users was shaped and filtered through the lens of an AI algorithm, it believed it would be beneficial to its business and the world.
Bernard Kim, CEO of Match Group, said at the January earnings conference: "I believe AI is critical to the future of Match Group and our business. I envision AI going through the entire experience, from profile creation to matchmaking to connecting dating, pretty much everything. ”
So far, "almost everything" includes surprisingly lenient policies for people inserting AI into their dating profiles and letting it run wild on other users. It was previously reported that a man used ChatGPT to talk to 5,000 female **s on Tinder.
Obviously, this doesn't violate Match Group's policies, including its number one AI principle: promoting authenticity. Match Group wanted to explore building its own AI tools that could perform tasks such as writing conversation openers or coming up with date ideas. This means that the next time you're chatting with someone on a dating app, you might wonder if you're just flirting with a bot.
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