On January 10, Lotus Health (600186SH) disclosed a gratifying performance forecast: in 2023, the company is expected to achieve a net profit attributable to the parent company of 1200 million yuan-1500 million yuan, a year-on-year increase of 15992% to 22491%；Deduct non-net profit of 11.5 billion yuan-13.5 billion yuan, a year-on-year increase of 8440% to 11647%。
The company said that the reason for the increase in performance is that the implementation of the brand revival strategy, the optimization of the marketing network, the strengthening of marketing and sales work, and the joint promotion of product sales to maintain a high growth rate.
Stimulated by this good news, Lotus Health's stock price has reversed its multi-day decline. Yesterday, the opening was **, and it rose more than 5% during the session, closing at 5 throughout the day56 yuan shares,**3.48%, and the market value regained tens of billions.
According to the data, Lotus Health, formerly known as Lotus MSG, is a 40-year-old MSG brand. Lotus Health started with monosodium glutamate, and now, monosodium glutamate is still the absolute main source of revenue for the company.
Data shows that in the first three quarters of 2023, the company's monosodium glutamate and other amino acid condiments achieved revenue of 122.3 billion yuan, a year-on-year increase of 2612%；Essence of chicken and other compound condiments income 19.5 billion yuan, a year-on-year increase of 3055%；Flour and flour products revenue 07.6 billion yuan, down 48 percent year-on-year19%。From January to September, the company achieved a total operating income of 161.4 billion yuan, a year-on-year increase of 2277%。
On the channel side, the company's product sales still mainly rely on offline, through more than 2,700 dealers and tens of thousands of merchants, the products are sold to more than 70 countries and regions in the country and the world.
At present, Lotus Health is also making efforts to sell its monosodium glutamate and other condiments through its own online channels through live streaming. In the first three quarters of 2023, the company's self-operated online channels achieved revenue of 4266010,000 yuan, a year-on-year increase of 28200%, which is much higher than the offline revenue growth level in the same period.
After September last year, Lotus MSG quickly became popular with the help of a series of online incidents, and it is expected that the online revenue level will further increase throughout the year. 