With the arrival of 2024, people have more fervent hopes for consumption recovery. With the accelerated development of the past year, discount retail has unexpectedly bloomed with dazzling light, and the arrival of the new year seems to have fired the first shot of the consumption boom.
The most typical is Costco, the opening of a new store in Shenzhen, the degree of popularity is quite unbelievable. Some people say that they are used to queuing for travel and queuing to go home, but the craziness of queuing is not as good as this place.
On the first day of opening, the store was crowded with people inside and outside the store, and the large area of the queue was crowded with people as far as the eye could see. And the steady stream of consumers has made the surrounding traffic "blocked". But in this way, people still have to squeeze their heads and go shopping.
Someone went to line up with Xiao Mazha in the early morning, but when they arrived, the scene was already full of people. However, not only to enter the queue, queuing for parking is even more difficult to compare with the sky, some people queued for 3 hours without wheels, huffing and saying that Costco opened, and people who drove to sweep the goods were completely unable to open.
The orderly queue outside the store is a test of patience, and entering the store, people must also face a test of physical strength and hand speed. It is said that the procurement site is comparable to the Spring Festival ticket grabbing, many popular commodities were snatched up within dozens of minutes, and the staff was crazy - the goods were sold out of the warehouse and were snatched up on the road.
What's even more amazing is that Costco won 130,000 members before it opened. This may mean that if many people don't want to join in the excitement on the opening day, Costco's ability to undertake will directly "explode".
The first wave of wealth in 2024 hit Costco, and this discount retail made a lot of money. However, consumers are keen on discounts and favor cost performance, so how can the traffic of the discount retail track be allowed to be swallowed by themselves? Ole Vipshop is also attracting consumer firepower.
During the New Year's Day, the total passenger flow of Wangfujing Outlet UP Town exceeded 200,000 people, and the passenger flow of Changsha Youa Outlet exceeded 100,000 people in two days, a year-on-year increase of 55%, and sales increased by 20% year-on-year......
Vipshop will be known as the "online outlet", and young people will also be "wet with rain and dew". As soon as New Year's Day arrived, New Year's consumption exploded on this special sale platform. Among its advantageous categories of clothing, not only did the sales of clothing for the Year of the Dragon and New Year increase by more than 5 times month-on-month, but also a large number of brands also ushered in a sales climb. Among them, the sales volume of Pull Back increased by 88% year-on-year, Hongxing Erke increased by 78%, and Peak increased by 87%.
On social platforms, many people lamented that Vipshop has become popular. For example, a netizen posted "evidence" that among the piles of express delivery, Vipshop's pink packages were unexpectedly large, "accounting for almost three to four percent, and I didn't expect that there were so many people using them." ”
From Costco to Ole Vipshop, the underlying logic of their explosion is the same, that is, because consumers have dual needs for ** and quality, both high quality and low price, and pay more attention to cost performance, they just match this "good and saving" appetite.
Nowadays, the recovery of consumption is accelerating, consumers are putting forward high demands, and discount retail continues to run into the upward channel, which has set an example for the retail industry - in order to have steady development, we must first learn to better meet the core needs of consumers who need "good goods and good prices".