In the spring of 2023, with the hot skewers of crispy and salty barbecue, the long-lost Zibo "grilled" became famous;
In the winter of 2023, with the popularity of "Little Potato" and "Little Sugar Orange" on the whole network, Erbin rejuvenated the former "eldest son of the republic" with a sincere heart;
At the beginning of 2024, with the hot screening of the TV series "Flowers", the Shanghai rice and pork rib rice cakes in the play make the already hot Shanghai Nanjing Road full of people ......"The tourism market in 2023 can indeed be described as hot. In the first three quarters of 2023, according to statistics, domestic tourism reached36.700 million peopleto realize tourism revenue3.7 trillion yuan, year-on-year growth, while driving the expansion of related consumption, it also promotes economic recovery. In 2023, the State Council Information Office held a series of press conferences on the theme of "Authoritative Departments Talk about the Beginning".Du Jiang, Vice Minister of Culture and TourismSuch a set of data is given.
With the end of the new crown epidemic, tourism has become the first choice of national leisure and relaxation, and with the gradual increase in the diversification of the public's demand for tourism, smart tourism has finally ushered in a long overdue "flowering period". 
Stepping out of the trough period, smart tourism ushered in the "first period" of development
Affected by the new crown epidemic, 2020-2022 is a "trough period" for tourism and related industries. According to data from the National Bureau of Statistics, from 2020 to 2022, the added value of tourism and related industries in the country will only be 4,062.8 billion yuan, 4,548.4 billion yuan and 4,467.2 billion yuan, and the scale of the tourism market will shrink significantly. However, with the gradual recovery of China's economy in 2023, tourism revenue has reached in the first three quarters alone37,000 trillion yuan, the year-on-year growth is even higher。While recovering rapidly, how to achieve higher quality, more innovative and more sustainable development has become one of the problems that the tourism industry needs to solve urgently. WhileThe accelerated popularization of smart tourism has opened a new chapter for the development of the tourism industry in the digital era。Not only the promotion of the general environment, in order to meet the demand of the tourism market, in terms of policy, in 2023, China will introduce a number of favorable policies for the development of smart tourism, providing a huge space for the development of smart tourism.
In April, the Ministry of Industry and Information Technology jointly issued by the Ministry of Culture and TourismNotice on Strengthening the Collaborative Innovation and Development of 5G+ Smart TourismThe "Notice" requires that by 2025, the 5G network construction of China's tourism venues will be basically improved, the development level of 5G integrated applications will be significantly improved, the industrial innovation ability will be continuously enhanced, and 5G + smart tourism will prosper and develop on a large scale. It will focus on strengthening 5G network coverage in key tourism areas, innovating new experiences of 5G+ smart tourism services, exploring new models of 5G+ smart tourism marketing, improving 5G+ smart tourism management capabilities, strengthening the supply of 5G+ smart tourism products, building 5G+ smart tourism demonstration benchmarks and building 5G+ smart tourism model villages and towns.
In November, the two ministries again jointly announcedThe first batch of "5G + smart tourism" application pilot projects, including the Palace Museum, the National Theatre of China, Liangzhu Ruins, Mount Tai, Lijiang Old Town and other well-known tourist attractions. At the same time, the first batch of application pilot projects are required to give full play to the leading and benchmarking role of pilot projects within three years, promote the high-quality construction of projects, and promote 5G to empower and increase efficiency for the high-quality development of the tourism industry.
Science and technology support "tricks" are frequent, and smart tourism projects are spread all over the country
As early as July 2021, the Ministry of Industry and Information Technology jointly issued it with 9 departmentsAction Plan for 5G Applications (2021-2023).Among them, it is important to vigorously promote the comprehensive and coordinated development of 5G, further promote the 5G empowerment of the cultural industry and tourism industry, and cultivate and expand the new business format and new model of 5G integrated development. In three years, the Ministry of Industry and Information Technology selected and cultivated30 5G+ smart tourism pilot projects, effectively driving the digital transformation and development of the tourism industry.
In the face of the demands of the integrated development of mobility, IoT and multiple services in the tourism industry, the three major operators have played a vital role in promoting smart tourism, relying on their own basic advantages such as network and technology to comprehensively promote smart tourism and empower the high-quality development of the tourism industry.
As a national intangible cultural heritage, the "Zigong Lantern Festival" has a history of thousands of years. Zigong lanterns are ingeniously conceived, finely made, unique materials, and colorful lanterns, which are dizzying, attracting tourists from all over the world to come and see the gorgeous scenery. In order to empower traditional culture through science and technology and inject new vitality into the tourism industryChina Telecom Zigong BranchInnovative research and development5G+ smart tourismPilot" projectThrough the "5G + ultra-high-definition platform", the panorama of the lantern group of the Chinese lantern world is displayed, and the performing arts and the lantern group are combined under the cloud rendering technology to show the beauty of the lanterns in one movement and one static; At the same time, it has also created a "5G+AR" project, with 5G cloud XR as the core and based on the AR cloud digital twin technology platform, to provide visitors with a shocking digital lantern festival experience.
Xiamen has always been a popular tourism "Internet celebrity city" at home and abroadChina Mobile Migu CompanyR&DXiamen Lujiang "5G+AR Night Show".It was successfully selected into the first batch of "5G + smart tourism" application pilot projects. The theme of the project is "Sea Garden, Yuanmeng Xiamen", with the help of 5G+ T621+AR technology, the innovative launch of the world cultural heritage Gulangyu Metaverse AR night view debut. Through high-precision modeling, virtual and real fusion rendering, positioning tracking, and intelligent interaction technology, the augmented reality experience with centimeter-level accuracy and millisecond-level delay is realized, creating an AR night scene show with large-space interaction between sea and land, and truly realizing the immersive experience of full-scene virtual and real integration.
The Yellow Mountain is towering 4,000 thousand, and the lotus flowers are clustered with 32 peaks. As the "Three Mountains", Huangshan Mountain has always been one of the most popular scenic spots in China, especially in China.
Five. 1. The 11th "** week" can become the "key object" of the news ** every time. In order to further promote the intelligent management, smart service and smart marketing of science and technology to empower scenic spots, and improve tourists' perception and participation in the Huangshan Scenic AreaHuangshan Scenic Area Management CommitteeJointChina Unicom Digital Technology***withAnhui Provincial Branch of China United Network Communications, builtYellow5G+ smart tourism pilot project in mountain scenic areaFocusing on the integration of 5G innovative applications, through the construction of "one network and three platforms", the integration of various 5G innovative applications will explore the establishment of "5G + Beidou" space-time search and rescue, "5G + meteorological warning", "5G + online live broadcast", "5G + tour guide" and "5G + intelligent service robot" and other smart experience systems, as well as "5G + AI travel assistant" and "5G + AR game" and other smart new business formats, effectively improve the tourism experience of tourists, and strive to create a 5G smart scenic spot "Huangshan model".
In addition to operators, Internet companies are also gradually becoming another important pillar for the vigorous development of smart tourism. In the Mogao Grottoes,Dunhuang AcademyJointTencentJointly launched"Seeking Dunhuang - Digital Dunhuang Immersion Exhibition"., focusing on Cave 285 of Mogao Grottoes, brings users online knowledge explanation and interactive Dunhuang murals and offline VR in-depth experience.
It is foreseeable that during the "14th Five-Year Plan" period, smart tourism will become one of the important components of the construction of digital China, and will undertake the mission of promoting economic and social development, expanding domestic demand, meeting the needs of the people for a better life, and promoting the construction of a cultural power. It is believed that in the future, driven by policies, markets, technologies and other wheels, the smart tourism industry will surely shine more dazzling in the new era, and the future of "flowers" is just around the corner.