This winter, Harbin has become the biggest "conspicuous bag". More than minus 20 degrees Celsius did not stop the "Southern Little Golden Bean" army from going north, and Harbin became a hot city that dominated the screen and the Internet. The world's largest survey of people's livelihood feelings, "China's Better Life Survey", uses data to reveal the secrets behind it.
Harbin led the team.
The three brothers in the Northeast are on the hot list hand in hand.
The 2023-2024 China Better Life Survey was launched in December 2023, and the online questionnaire included a question "Which city is your desired tourist destination in 2024?" "The survey data shows that Harbin not only broke forward on its own, but also squeezed into the top ten tourist destinations with two Northeast brothers, Changchun and Dalian.
During the Spring Festival, Harbin's tourism orders increased by more than 14 times year-on-year; Changchun's tourism orders increased by 613% year-on-year; The number of travel orders in Dalian increased by 537% year-on-year.
In 2024, who yearns for Harbin more?
Women are the main force!
In the Northeast dialect, "qiě" means guest. The hospitable Harbin people showed the greatest enthusiasm to receive the "qiě" people from all over the world.
Where will Harbin's "qiě" come from? What kind of people want to go to Harbin more? The survey found that the power of women should not be underestimated, and their yearning for Harbin is twice that of men. From the perspective of different age groups, young people aged 18-25 are the most yearning for Harbin among all age groups, followed by young people aged 26-35.
The survey also found that according to the seven major regions, people in central China want to go to Harbin the most, followed by East China, and people from southwest China are in third place. From the perspective of different types of cities, people from second-tier cities want to go to Harbin the most, followed by people from first-tier cities.
Harbin didn't spoil you in vain.
"Tourist-friendly" is the biggest plus.
Why is Harbin on fire this time? What attracts people to go there to check in? The big investigation found that this round of hot spiral in Harbin is no accident! Among the people who are ready to go to Harbin to check in, there are 1710% of the people are because Harbin is tourist-friendly, which is nearly four times the national average and 12 percentage points higher.
The artificial moon of Sophia Cathedral, the warm post station of ** Street, and the "Pegasus" that put on wings at the request of the princesses. Harbin, which itself is quite a tourist "talent", has thoughtful service and sincere energy to respond to requests, which makes many netizens jokingly call it a "pleasing city style", which reflects one thing behind this: each of us is looking forward to a "service-oriented**" and is willing to praise such a **.
In addition, in terms of special cuisine and natural landscapes, Harbin's attraction to tourists is also 12 percentage points and 8 percentage points higher than the national average, respectively.
How much does it cost to go to Harbin.
During the New Year's Day holiday, Harbin attracted 6 billion yuan in three days, hitting a historical peak, which made too many cities hot. In 2024, so many people still want to go to Harbin, how much will they spend on it? The 2023-2024 "China Good Life Survey" found that nearly 30% of those who plan to go to Harbin have a budget between 5,000-10,000 yuan, nearly 28% with a budget of 2,000-5,000 yuan, and more than 20% with a budget of 10,000-20,000 yuan.
*Please specify CCTV Finance.
Intern Editor: Angel.