Recently, the cooperation between Yili and Pinduoduo can be described as vigorous. On the eve of the Spring Festival, Pinduoduo has launched a series of major promotion activities such as "New Year's Festival" and "Spring Festival does not close", and Yili has also signed up for the first time, and has launched a variety of customized products to continue to distribute New Year benefits to consumers on the platform.
On January 18, Laba Festival, Pinduoduo's "10 billion subsidy" and CCTV News jointly launched a live broadcast of New Year's goods, which attracted more than 20 million netizens. As the only milk selected for the live broadcast, Yili Pure Milk Good Luck Limited Edition became one of the most popular products of the night under the recommendation of Zhu Xun and Ren Luyu, the host of the main station, and the sales volume has exceeded 2 million boxes in just a few days after the first release, ranking first in the best-selling list and hot search list of milk.
In this regard, I have to say that Yili's publicity this year has been very successful. It is reported that during this year's "New Year's Festival", Yili combined with the traditional custom of "welcoming the God of Wealth" in the New Year, and joined hands with the Wulu God of Wealth IP to jointly launch the limited pure milk for the Year of the Dragon, and once again chose Pinduoduo as the starting position.
The traditional Yili pure milk has also been replaced with a good luck limited outfit, a red outfit that caters to the festive and joyful mood of the Spring Festival, and then carries the blessing of the brand in the form of an auspicious product - everything is as good as Yi, good luck.
Not only that, after the Year of the Dragon Good Luck limited edition ushered in hot sales, Yili struck while the iron was hot, and in mid-January, its brand Yogurt exclusively launched a limited product for the Year of the Dragon on Pinduoduo - Yogurt Lychee Dragon Fruit Flavored Milk Drink. At the time of Pinduo's multi-year festival event, this yogurt lychee dragon fruit flavor dominated the best-selling list and hot search list of milk drinks, selling more than 200,000 boxes.
According to the business investigation, Yili is a product of Inner Mongolia Yili Industrial Group Co., Ltd., the company was registered in 1993, the address is Hohhot, Inner Mongolia, and the legal representative is Pan Gang.
In the past 2023, Yili United Celebrities have received high praise for their live broadcasts, and the limited products have continued to be varied. From Zhang Yuan, Yang Chaoyue to the Times Youth League, related live broadcast topics have gained hundreds of millions of social media outlets, and have been widely praised inside and outside Pinduoduo stations, bringing users a new shopping experience; From the Golden Classic "Organic Life Festival" to the "New Year's Festival" New Year Good Luck Outfit Limited Activities, the limited product research and development is ingenious.
At the beginning of 2024, Yili will cooperate deeply with Pinduoduo to stop at consumers and create new IPs, good brands, and good products will eventually have good results.
E-commerce