SEOUL, Feb. 3 (Xinhua) -- China surpassed the United States for the first time in 2023 to become the largest overseas direct shopping destination for South Koreans, according to the latest data from Statistics Korea.
The Korea Times reported on the 2nd, citing data released by Statistics Korea on the same day, that the total online overseas direct purchase of Koreans in 2023 will be 675 trillion won (about 50.)US$800 million), an increase of 269%, the highest since 2014. In terms of consumer goods categories, sports and leisure goods grew the fastest, followed by apparel and fashion products.
On December 5, 2023, this is the warehouse of Huzhou Nantong Demon Costume *** located in Zhili Town, Wuxing District, Huzhou City, Zhejiang Province, and the staff is packing and shipping. The company's children's clothing is exported to Europe, America, Japan, South Korea and other countries and regions. (Photo by Xinhua News Agency reporter Xu Yu) In 2023, China will account for about 48% of the total overseas direct purchase expenditure of Koreans, with a total amount of 328 trillion won, up 121 from 20222%；The United States accounted for about 27%, with a total amount of 185 trillion won, down 73%。
According to the report, the rapid rise of South Korea's overseas direct purchase market is mainly driven by the rapid development of China's cross-border e-commerce platform, AliExpress, Pinduoduo's Temu and other shopping platforms are attracting more Korean consumers with their advantages and means.
On May 19, 2023, a tea master displays Chinese green tea at Seoul Square in South Korea. (Photo by Xinhua News Agency reporter Wang Yiliang) The report quoted some experts as saying that China's advantages in the overseas direct purchase market will continue in view of China's huge consumer market and strong and efficient online shopping platforms.