In 2023, the total retail sales of consumer goods in our province will reach 41504.3 billion yuan, a year-on-year increase of 9%, played an important role in the province's economic recovery.
Behind the strong momentum and vitality of the development of the consumer goods market is the continuous optimization of market supply, the accelerated recovery of consumer confidence, and the effective implementation of first-class policies. As the "main engine" of consumption continues to ignite, the province's economic development is becoming more and more vigorous.
Policies to boost consumer confidence.
Appropriate policies will help stimulate potential consumption and promote quality development. In 2023, the relevant functional departments of our province will intensively introduce first-class policies, which will effectively boost consumer confidence.
I picked up a new car and got a car purchase subsidy of 6,000 yuan, and the whole family was happy! In December 2023, after learning about the details of Changchun City's "Sharing Shenghui" automobile consumption promotion activities, Mr. Lin, a citizen of Changchun, reached an agreement with his family to buy a new energy vehicle that is slightly more expensive but liked by the whole family. According to the rules of the event, Mr. Lin can get a car purchase subsidy of 6,000 yuan after submitting the information on demand, which makes the family excited.
Looking back at 2023, consumption vouchers will play an important role in promoting consumption in the province's market, and many Jilin families will experience the same joy as the Lin family. According to data provided by the Provincial Department of Commerce, in 2023, a total of 7700 million yuan, the scale exceeded that of previous years, and directly drove sales of 139900 million yuan, to achieve the effect of "four or two dialing a thousand pounds".
Good policy doesn't stop there. In 2023, our province will successively introduce a series of supporting measures such as 23 measures to promote consumption, 20 measures to accelerate the recovery and expansion of commercial consumption, 17 measures to comprehensively promote rural consumption, and 11 measures to promote household consumption, so as to provide policy guarantees for the continuous recovery of consumption.
The precise implementation of various first-class policies has effectively boosted the province's work to promote consumption. According to the data, in 2023, the retail sales of goods will be 3,588 according to consumption patterns2.4 billion yuan, an increase of 88%；Catering revenue 5622 billion yuan, a year-on-year increase of 101%。By sales area, the retail sales of urban consumer goods were 37060.9 billion yuan, a year-on-year increase of 93%；The retail sales of rural consumer goods were 4443.5 billion yuan, an increase of 63%。In 2023, the total retail sales of consumer goods above designated size in the province will be 1,6535.7 billion yuan, a year-on-year increase of 114%, higher than the national 49 percentage points.
Organize activities to promote key consumption.
Automobiles, home appliances, home furnishings, and catering are the "four King Kongs" of consumption, accounting for a quarter of consumption, and are the key areas for recovering and expanding consumption. In 2023, our province will make every effort to release the consumption potential of key areas and actively promote consumption upgrading with the two-wheel drive of "policy + activity".
In terms of automobiles, our province has carried out a series of activities such as auto expos, auto shows, and new energy vehicles to the countryside, and issued 4600 million yuan, the annual retail sales of automobile goods increased by 265%, the market size is at an all-time high.
In terms of home furnishing, in cooperation with the promotion of housing consumption, our province has carried out a series of special topics such as "Home Expo" and "Home Furnishing New Season", and the annual furniture products increased by 37% year-on-year3%, higher than the national 345 percentage points.
In terms of household appliances, our province organized the "three-in" activities of smart home appliances into communities, institutions, enterprises and institutions and the tour of green home appliances in cities in the province, and carried out pilot projects of home appliances in 14 counties (cities), and the annual retail sales of household appliances were the same as those of the whole country, an increase of 15 compared with 20222 percentage points.
In terms of catering, combined with the seasonal solar terms, the Provincial Department of Commerce organized a series of activities such as the selection of the vitality heat list of the night consumption season and the ice and snow food festival, integrating cultural tourism and ice and snow elements to promote Ji cuisine, and the annual operating income of the catering industry increased by 10% year-on-year1%。
In addition, our province takes Jilin's "1.8" consumption festival, Jilin's "9.8" consumption festival, "midsummer, ice and snow" consumption season, "two festivals and two seasons" and other activities as the main line, and the provinces, cities and counties linkage, government, bank and enterprise coordination, organize more than 2,000 first-class activities throughout the year, covering urban and rural areas, setting off a wave of consumption boom with seasonal themes, monthly activities, and weekly themes. Gold, silver and jewelry, cosmetics, communication equipment, and sports and entertainment goods increased respectively throughout the year2% and 149%。
Optimize the environment to unleash potential consumption.
With the continuous improvement of people's spending power, more consumers have begun to have higher requirements for consumption scenarios and consumption environments. In 2023, our province will innovate to create consumption scenarios and continue to improve consumption conditions, providing important support for the accelerated release of potential consumption.
The vegetable shop is 'in front of the house', the pharmacy downstairs, and the clinic for injections is also nearby, which is particularly convenient ......In 2023, Zhang Xiuzhen, a resident of Chongqing Lunan Community, Ziqiang Street, Nanguan District, Changchun City, told reporters about the benefits of the construction of "a quarter of an hour convenient living circle" in her eyes. In 2023, with the acceleration of the construction work of the pilot project of "a quarter of an hour convenient living circle" in our province, "small repairs and small repairs" such as shoe repair and key distribution will return to people's lives in a standardized and orderly manner, and residents' living consumption will be more convenient.
According to the information provided by the Provincial Department of Commerce, in 2023, there will be 2 national-level pilots in Changchun and Siping in our province, and 3 provincial-level pilots in Baicheng, Baishan and Liaoyuan, with a total of 49 convenient living circles and 71 services360,000 people, Changchun Chongqing Lunan Community, Jishili ** chain practice was selected as a national typical case.
In addition, in order to better activate county-level consumption, our province continues to deepen county-level commercial construction actions. In 2023, 41 county-level commercial system pilots will be accelerated, and up to now, 138 county-level and township-level business service centers, 381 logistics and distribution centers and sites have been built and renovated, and 4 counties (cities) have been rated as the first batch of national county-level commercial leading counties.
The continuous optimization of physical consumption scenarios has promoted the vigorous prosperity of traditional offline consumption; The accelerated construction of e-commerce consumption platforms has ushered in a period of opportunity for new consumption in our province.
In 2023, our province will focus on the development of the new e-commerce industry, successfully held the 3rd China New E-commerce Conference, and carried out a series of activities such as the Online New Year Goods Festival, the Shuangpin Online Shopping Festival, and the New E-commerce Live Festival to create a strong atmosphere of online consumption. The Provincial Department of Commerce has carried out in-depth e-commerce demonstration creation, online business incubation, and platform construction, with more than 520,000 online merchants in our province, driving employment of more than 1.78 million people, 182 national and provincial e-commerce demonstration bases, demonstration enterprises, and more than 300 new e-commerce live broadcast bases to form a cluster effect. The annual online retail sales were 726300 million yuan, an increase of 240%, of which, online retail sales of physical goods 513600 million yuan, an increase of 198%。
Today, the good momentum is still continuing, and the consumer market in Jilin in 2024 has become hot. Lv Jiwei, deputy director of the Provincial Department of Commerce, said that in 2024, the Provincial Department of Commerce will take the "Consumption Promotion Year" as the main line, "string beads into a chain" and "gather chains" of various consumption promotion activities, steadily expand traditional consumption, cultivate and expand new consumption, improve quality and expand service consumption, and strive to promote the continuous expansion of consumption, continuously enhance the basic role of consumption in economic development, and provide strong support for the province's economic recovery.
Original title: Igniting the "main engine" of consumption
Author: Jilin ** reporter Tao Lianfei.