Recently, Chow Tai Sang Jewelry Co., Ltd. (hereinafter referred to as "Chow Tai Sang Jewelry") won two awards, which is the industry market's affirmation of Chow Tai Sheng's brand influence and core brand value. On the long road of development, Chow Tai Sang Jewellery has achieved a new level of high-quality construction.
At the 2023 "China Brand of the Year Awards" held this year, Chow Tai Sang Jewellery won the "2023 Top 10 Influential Brands of Chinese Jewelry" and the "2023 Cultural Brand Award" after being evaluated by the World Brand Lab and an independent selection committee. It is reported that the "China Brand Annual Award" is known as the "Oscar of Chinese Brands", and Chow Tai Sang Jewelry can win two awards, which is enough for us to get a glimpse of the brand strength of Chow Tai Sang Jewelry.
Chow Tai Sang Jewellery has a proven strategy to follow, not only building a multi-brand matrix in terms of brand layout, but also keeping up with the market in terms of products, constantly exploring and innovating, researching new processes and creating new collections. In January 2021, Chow Tai Sang Jewellery acquired blove, a professional wedding ring customization brand, to develop the demand market for weddings. In October 2022, Chow Tai Sang Jewellery launched Chow Tai Sang Classics, complementing the advantages of the main brand and responding to the broad market demand. In the launch of new products, Chow Tai Sang Jewellery conforms to the national cultural strategy, traces the origin of Chinese history and culture, and is in fantastic linkage with the "national brand IP" - National Treasure, and makes every effort to launch a series of national treasure products to create cultural symbols.
It is worth mentioning that in order to meet the diverse needs of consumers, Chow Tai Sang Jewellery has also cooperated with international art institutions such as the Van Gogh Museum in the Netherlands, the Musée de l'Orangerie in Paris, and the Musée d'Orsay in France to launch an international art jewelry series, which is deeply loved by consumers and strengthens the cultural impression of the brand.
Whether it is a multi-brand matrix or product construction, it is inseparable from the foundation of the enterprise - the control of product quality. In terms of quality control, Chow Tai Sang Jewellery strictly follows the three levels of "grasping at the source, grasping at all levels, and grasping each piece" to ensure the quality of each product. In addition, it has also purchased the world's leading testing and identification equipment, cooperated with authoritative testing institutions and famous universities, and introduced and trained high-end technical experts.
Therefore, Chow Tai Sang Jewellery won this award, not by accident in development, but the inevitable result of long-term cultivation. It is believed that in the future, Chow Tai Sang Jewellery will continue to actively explore the market and move towards a world-class brand.