No one has lived to be 52 years old and still has eternal youth, but, it can, today's C position - Civic!
Being young not only refers to age, but also refers to a state of mind! In the 52 years since the development of the Civic, it has evolved into 11 generations, and has joined hands with young people to forge ahead, writing generations of legends and winning the glory of each period. It is known as a car for young people, and it is an insurmountable "civilian supercar" in the car circle, and its fashion and sporty tone are also unique in its class.
Why do young people love Civic? It is a topic worthy of our in-depth study.
Some people say that it is pure, non-greasy, and plays with young people; Some people say that it pierced the hearts of young people, and it was just that era, that young you; It is also said that it never imitates others, but surpasses itself and leads the tide of the times ......
Ordinary glory is even more precious
domestic market,Everybody is clamoring to beat the Civic, and everybody wants to be a Civic. Sports sedans were born and fell down a batch, and the Civic has endured development and stands at the peak of the sports sedan.
Some people believe that because the Civic has the advantages of "young sport, super driving control, and high value retention", it can lead the way. But when you think about it, it's an effect, not a cause. At the end of the day,It has an innovative soul that keeps pace with the times and provides users with a value experience that surpasses the best.
At that time, the United States introduced the most stringent environmental protection policy at that time - the Muskie Act, requiring vehicles after 1975 to reduce carbon monoxide, hydrocarbons, nitrogen oxides and other emissions to one-tenth, which was absolutely impossible for car companies at that time.
And the first-generation Civic did it,It is equipped with 1The 5-liter engine uses the latest CVCC technology, and its NOx emissions are almost three times lower than other modelsThe Civic became the first car to meet the U.S. Muskie Act emissions regulations, and the Civic has been a sensation in the industry ever since.
It's hard to describe the Civic's glorious history in a few words, but the sales volume is the best proof of this. Civic has 27 million fans worldwide and more than 2.2 million fans in ChinaIt is both a record and a word-of-mouth certification. Even in 2023, when the development of new energy is in full swing, the Civic still achieved close to 180,000 units throughout the year.
From the eighth-generation Civic to the domestic market, it has evolved to the eleventh generation, derived from a variety of powertrains and styles such as fuel, e:HEV, hatchback, and MT. At the same time, in order to meet the higher-end needs of consumers, Dongfeng Honda also introduced the Civic Type R.
The arrival of the Civic Type R is an extension of the promotion of motorsport, and it is also the eternal spiritual totem of the Civic. Bing Ge believes that the symbolic (cultural) significance of the Civic Type R is greater than the actual (sales) significance. Let's think about it rationally, if we change the Civic Type R to a Golf GTI or Porsche 718, it is impossible to make it popular! The initial significance of introducing the Type R into domestic sales is not only to provide convenience for enthusiasts to buy cars, but also to convey the Honda sports DNA and JDM spiritType R to Civic, to Honda, just as the West cannot afford to lose Jerusalem.
From the Civic Type R to the Civic E:HEV and Hatchback, all of them are in the same vein as the Civic's sporty attributes. Therefore, the introduction of the Civic Type R, the development of motorsports, and the creation of a user ecological ......These are the beginnings of Dongfeng Honda's practice of "accumulating small droplets into a big trend".
For example,Dongfeng Honda quickly promoted a series of activities such as "Home Day" and "Hurricane C Guest".Actively embrace fans through trendy parties, modding parties, modding markets, etc., and create a happy camp exclusive to "my family". On the other hand, Wu Yanzu, a contracted star driver, went to a two-way race with everyone, regardless of age level, regardless of status, just for pure "love" and move forward bravely.
Standing with fans, communicating face-to-face, and sharing their own modification insights and concepts, this is probably the universal value of Dongfeng Honda and Civic. And weMr. Xue, the host of the car corps, is a veritable post-90s Civic car owner, and Dongfeng Honda holds the "Hurricane C Guest" event every timeHe enthusiastically signed up and even tried his best to get his friends to check in and communicate, and he was already a "senior player" in the circle of "Hurricane C Guest".
So much so that at work, every time Mr. Xue touches the 8, 9, 10, 11 generation Civic or experiences the Honda car, his face is unintentionally overflowing with passion and joy like a child. Civic is probably the spark that ignites the vitality of young people, adding love and passion to ordinary life.
Honda's obsession with technology The Civic is the epitome and crystallization
Civic to the eleventh generation, for motorsports, for family travel left a strong stroke, witnessed the development of the car market, even in the new energy development period, Civic is still the best partner of our wonderful life, it can even be said that Civic is Honda's most obsessive crystallization of technology.
It was once said that Honda's energy saving is to squeeze every drop of gasoline to maximize fuel efficiency, and this sentence is aptly summed up. The CVCC technology developed by Honda as mentioned above is designed to make gasoline burn more fully and achieve the purpose of saving energy. The VTEC technology in the 80s of the last century, as well as the subsequent i-VTEC technology and i-MMD hybrid technology, are all the embodiment of Honda's dead-end technology.
For example, the Civic e:HEV hybrid uses the i-MMD technology to improve the thermal efficiency of the engine while keeping the engine operating in the high thermal efficiency range as much as possible. The Civic e:HEV truly balances performance and energy savingsIn particular, the strong electric intelligent hybrid feature of "electricity-based, oil-supplemented" makes the Civic e:HEV have an electric drive close to almost all scenarios, bringing a silky smooth driving experienceAt the same time, it supports high-speed engine direct drive to ensure maximum fuel economy and efficiency.
WhileThe combined fuel consumption per 100 kilometers under the WLTC condition is as low as 439l，Such low fuel consumption in the current high oil price environment, the Civic e:HEV even allows you to have the same travel cost as new energy vehicles, but it is better than the travel efficiency of new energy vehicles.
Now, coinciding with the Spring Festival in 2024, driving an electric car home may stage an "embarrassing journey" with difficult charging and short battery life, which is indeed terrifying. Therefore, for China's vast territory, the Civic e:HEV is certainly a more suitable choice for national conditions.
Write at the end
Returning to the level of car purchase, practicality is the first principle of car selection for the general public. Our first priority is not the configuration of bells and whistles, but a safe space that can escort the whole family to travel, what we want is easy to drive, comfortable to ride, in line with the car experience of happy cars, but also in traffic jams or high-speed conditions can get the ultimate energy-saving and fuel-saving effect, but also have a good value retention rate, to ensure that the follow-up car replacement will not lose too much ......
The above total is the most basic and reasonable demand of our ordinary consumers. However, in the face of the gimmick created by the flashy functions of the new energy propaganda, the Civic has truly returned to the basics. It is not only a source of passion in the lives of young people, but also a civilian supercar that they strive to reach at their fingertips. It is a confidant more than a confidant, understands your needs, and carries you together!