According to the data of Lighthouse Professional Edition, as of 11:42 on February 14, the total box office (including pre-sale) of the 2024 Spring Festival (February 10-February 17) exceeded 5 billion, and the "booming" film market in the Year of the Dragon ushered in a good start.
Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space", and "Article 20" are temporarily among the top four box office of the schedule, with a single box office of more than 700 million, accounting for 96 of the box office in total8%。Among them, the performance of "Hot and Hot" is the most eye-catching, with a cumulative box office of more than 1.7 billion, and the box office of the film counterattacked on the second day of the Lunar New Year, and won the box office crown for 3 consecutive days, according to the Lighthouse Professional Edition AI box office**, the final box office of "Hot and Hot" is expected to exceed 4 billion.
The cumulative box office of "Flying Life 2" has also exceeded 1.5 billion, and the film won the box office championship on the first day of the Spring Festival. "Bear Infested: Reversing Time and Space" and "Article 20" also played brilliantly, the former broke the box office record of the Spring Festival animated film schedule held by "Bear Infested, Stay with Me "Bear Core" in less than 4 days, and the latter fell in a single day for 2 consecutive days, and the long-tail box office was strong.
Chen Jin, a data analyst at Lighthouse Professional Edition, said that judging from the audience composition in the first three days of this year's Spring Festival, the three biggest features of this year's Spring Festival stalls are the increase in the proportion of female audiences, the expansion of the market sinking trend, and the prominent phenomenon of family movie-watching. Female viewers accounted for 64%, male viewers accounted for 36%, and female viewers accounted for 4 consecutive years**; The box office share of third- and fourth-tier cities exceeded 54%, significantly higher than last year's 50%, and the box office share of "Flying Life 2", "Bear Infested: Reversal of Time and Space" and "Article 20" is above 54%, especially the box office share of "Bear Infested: Reversal of Time and Space" is more than 6%, and the Spring Festival stalls are still a significant sinking schedule, and there is a trend of expansion; The proportion of viewers aged 40 exceeded 20% for the first time, and the proportion of three or more people watching movies together reached 25% for the first time, and the number of family audiences increased significantly.
The core audiences of the top four films at the box office have a certain differentiation, "Hot and Hot" and "Article 20" account for nearly 7% of female audiences, while the proportion of male audiences in "Flying Life 2" is significantly higher than that of other Spring Festival films, "Bear Infested: Reversal of Time and Space" is the most prominent proportion of more than 40 years old to watch the movie, "Mr. Red Carpet" The proportion of first-line audiences is the most prominent, and the proportion of young audiences under the age of 25 in "Let's Shake the Sun Together" is the most prominent.
This year's Spring Festival file can be said to be frequent, "Hot and Hot", "Flying Life 2", and "Let's Shake the Sun Together" The three films have a score of 96 points, "Article 20" and "Bear Infested: Reversing Time and Space" are also as high as 95 points, and at the same time, I also saw that there are 4 films with a score of 7 on DoubanMore than 9 points, it can be seen that both ordinary audiences and fan groups highly recognize the quality of this year's Spring Festival films, and the overall reputation is very strong, Chen Jin said that he expects so many high-quality films to quickly ferment by word of mouth, pull more audiences into the cinema, and even watch the movie many times during the Spring Festival, I believe that the majority of audiences can "laugh and celebrate the New Year" in the cinema.
In terms of cities, Beijing, Shanghai, Chongqing, Chengdu, Tianjin, Guangzhou, Suzhou, Shenzhen, Xi'an, and Hangzhou are temporarily among the top ten box office cities in the Spring Festival, among which Tianjin, Xi'an, Qingdao, Nantong, Wenzhou, Jinan, and Yancheng have significantly improved their box office rankings this year's Spring Festival stalls compared with last year's Spring Festival stalls.
Text: Beijing Youth Daily reporter Xiao Yang.
Edited by Gong Lifang.