I'm,After only a few classes, the yoga studio went out of business
A few months ago, Nancy was secretly glad that a lazy daughter who was more than ten months old did not sign up for Meijim, perfectly avoided the big pit of the closure of early education institutions and saved tens of thousands of yuan.
Who would have thought that after sparing a small circle, he still got on the road of fitness.
Only 5000 yuan was chargedThe boss must have done it on purpose, knowing that he couldn't open it, he still fooled people to recharge
As soon as the topic came out, it was like opening a "Pandora's box". In the owner group, you say everything you say, and you talk about the various "recharge pits" that you have encountered.
From beauty salons in the early years, to later gyms, early education institutions, restaurants, and even daily life such as pet stores and snack chain stores, everything is included. Rao is a business that has been open for several years and has accumulated countless good reputations, and it is still said that it will go out of business.
The amount of recharge can range from a few hundred to tens of thousands. Those who have charged hundreds should spend money to buy lessons, and those who have recharged tens of thousands of dollars comfort themselves while defending their rights.
From high-profile openings to sneaky closures, there is only one reason: poor management.
However, in the rhetoric given by the merchants,There is a "reason for closing" that appears very frequently, and that is: rent is due, and the landlord increases the rent.
The yoga studio recharged by Nancy was on the grounds that "the lease is about to expire", but it has only been open for less than half a year.
Surprisingly, many people still believe this "high-frequency reason".
Just when everyone was excited, condemning unscrupulous merchants and complaining about the landlord's rent increase, the neighbor Sister Mao jumped out and angrily:This pot, our landlord does not carry
It's a few years ago, and the rent is raised at every turn, how many shops are empty and no one rents, and who dares to raise the rent. ”
In her early years, under the guidance of her relatives, Sister Mao bought a lot of commercial real estate, including community merchants and office buildings. A few years ago, I did have a good life, such as a community merchant in the east of the city who has been delivered for less than two years, less than 100 square meters, with an annual rent of 200,000 yuan, and the tenant has signed for 5 years.
At that time, the rent collection was very happy, and the annual rate of return was close to 8 points. With the outbreak of the pandemic and the expiration of leases, the good old days are gone.
When negotiating the renewal of the contract, the tenant comes up and asks for a 7% discount on the rent, otherwise he will quit the lease. Sister Mao naturally disagreed, and the result wasThe shop was vacant for almost a year before it was rented by a neighbor who made the best fruits in the community, or it was a short-term rental, and the annual rent fell directly from 200,000 to 150,000.
Not only the community bottom business, but also the commercial real estate in Hangzhou is not having a good time.
According to Jones Lang LaSalle, the vacancy rate of Grade A office buildings in Hangzhou in the second quarter of last year was 234%, month-on-month **28%；The vacancy rate of Grade B office buildings is 205%, month-on-month **19%。
Rents also continue to be under pressure. The rent of high-quality office buildings in business districts such as Future Science and Technology City, Huanglong, Wulin, and Qianjiang New Town is even more **. Especially in the Future Science and Technology City, office rents fell by as much as 41%。
With the help of the strong rise of catering, although the leasing of the complex is not worried, in addition to the core business district to resist the decline, the rent of non-core areas still declined, and the net effective rent decreased by 06%。
In the past, high rents were indeed one of the important drivers of business closures, but now the world has long changed.
E-commerce, logistics, live broadcasting, etc., greatly affect the environment of commercial real estate. Not only Hangzhou, but other first- and second-tier cities are also facing difficulties in leasing commercial real estate. Even if the rent can be increased, it is only limited to the core area.
From the perspective of merchants,Whether it is renting a community business, or renting an office building or complex, the lease term is generally three or five years.
First, the longer the lease period, the more room for rent negotiation; Second, the house has to be renovated after renting, which is another expense, and the decoration is as short as ten days or as many as a few months, and the shorter the lease period, the higher the cost.
Furthermore,If you really want to continue to operate, even if the rent is due and the landlord raises the rent, you can continue in another place. There are so many businesses to choose from in Hangzhou, there is no need to tie it to a tree.
However, Ning Ning, a senior instructor who has worked for many yoga studios, told meMany newcomers who have just started a business do not dare to sign a lease for too long. The yoga studio she opened with her friends is a one-year lease signed in advance, and the actual opening time is more than 10 months after excluding decoration.
The reason why I don't sign a long-term contract,On the one hand, it is considered that in case the operation cannot continue, at least there is no need to pay liquidated damages, and there is no need to bother to sublease; On the other hand, if the business is good, even if the landlord increases the rent after the expiration, the income can be covered.
But these are not going to be on the table at the beginning. Gyms, early education institutions, etc., are essentially similar to the operation model of beauty salons, and need to rely on attracting batches of new members to achieve operation.
I just didn't expect that running a yoga studio was much more difficult than expected. In the later period, there were fewer and fewer new members, but employee salaries, rent, water and electricity were generated every day, and the longer it dragged on, the greater the loss. It's notTaking advantage of the expiration of the one-year lease, the store was hastily closed.
In fact, every year there will be merchants who close down, and every year there will be new businesses that pop up, just like the four seasons change, it is very common.
Ordinary shutdowns don't attract much attention in the market and don't disrupt commercial real estate operations.
But now,The "recharge, membership" model has spread to all walks of life, and with their successive thunderstorms, like dominoes, they will eventually regurgitate commercial real estate.
The most intuitive feedback is: now when you hear about the recharge business of merchants, everyone is instinctively vigilant.
Without a steady stream of members to recharge in advance, the cost of merchant investment is higher. At a time when everyone is busy with consumption downgrades, it is already very difficult to operate, and without this advance collection, the operating pressure is even greater.
As a result, merchants take advantage of the expiration of the lease to stop losses in time, or even terminate the lease early in default.
Finding new tenants takes time, and as a result, the vacancy rate of commercial real estate is high in a short period of time, and landlords are afraid to increase rents.
Vacancy rates don't just affect landlords, they also affect new home sales.
Now, in many large complexes or office buildings, the operators will publicly name those tenants who fail to pay their rent on time in a conspicuous position. Even if it is reminded, it is to inform everyone that you need to be cautious when recharging.
If you want to change the status quo, in addition to waiting for the market environment to improve, the key is to change the operating model.
Blindly attributing the failure to "rent due, landlord rent increase" is like "the wolf is coming", and if you use it too many times, it will eventually become invalid.