With the global economic development gradually entering a period of rapid development, people's living standards continue to improve, and at the same time, the consumption capacity is gradually increasing, and the consumer demand for bulk commodities such as candy is becoming increasingly strong, which has brought new opportunities for the development of the industry. In recent years, the global confectionery consumer market as a whole has maintained a rapid growth trend, and companies such as Mars, Ferrero and Meiji are actively deploying.
Overview of the development of the confectionery industry
1. Industry definition
Candy is a kind of snack with sugar as the main ingredient, mainly composed of sugar, fat, water, and various pigments and other ingredients, according to different taste needs, candy has a variety of shapes, colors, flavors and textures, including hard candy, gummies, chocolate, candy jewelry and chewing gum and other types.
2. Panorama of the industrial chain
The upstream of the confectionery industry chain is raw materials such as sugar, starch, dairy products and food packaging materials; The midstream is the production of confectionery, including hard candies, hard sandwich candies, milk fat candies and gel candies. The downstream is the sales channels of confectionery such as supermarkets, convenience stores and e-commerce platforms.
Analysis of the development status of the global and Chinese confectionery industry
1. Market size
Benefiting from the influence of positive factors such as population growth and consumption level, it has directly driven the continuous growth of candy market demand, and the downstream application market space of candy is expanding, providing a strong guarantee for the steady rise of the global candy market, and the overall industry is facing huge development opportunities.
According to the statistics compiled by the market research report, the global candy market size will reach more than US$58.5 billion in 2020, a decrease of about US$2.5 billion from the same period in 2019, a year-on-year decrease of 41%；In 2021, the size of the candy market will be significantly higher to about $63.5 billion, an increase of about $5 billion from the end of the previous year, a year-on-year increase of 86%；The global confectionery market size is expected to grow at a market size of 3The 9% growth rate increased to $66 billion, an increase of about $2.5 billion compared to the same period in 2021.
2. Regional distribution
From the perspective of the distribution of the global candy consumption market, the current largest consumer market is the Asia-Pacific region, due to the continuous improvement of economic development and the large population base, the consumption volume of the region is at a high level, accounting for about 42% of the global market share in 2022; North America and Europe are second and third in the world, lower than the Asia-Pacific region, with a market share of about 22% and 20%, respectively, and the rest of the world has a combined market share of about 16%.
With the different rates of population growth in various regions of the world, and there are certain differences in the scale of the economy, the consumption of bulk commodities such as candy will show different degrees of change, and the industry research report will preliminarily stabilize the global candy consumption market pattern in the future.
3. Enterprise pattern
At present, the world's major candy manufacturers are widely distributed, distributed in most countries and regions, the analysis report divides the global candy production enterprises, based on the market share occupied by each company, in 2022, the top two companies accounted for nearly 11%, mainly Extraordinary Van Melle and Haribo GmbH & Co KG, accounting for about 55% and 51%, in addition to the market share of other candy manufacturers are less than 5%. Among China's confectionery manufacturers, Guangdong Sichuang Group and Want Want occupy a higher market share than other local enterprises, 1% and 0., respectively9% or so.