On February 14, Fuzhou Sanfang and Seven Alleys attracted a large number of tourists and citizens to come to play. Photo by China News Service reporter Wang Dongming.
Text: Wang Enbo
The 2024 Spring Festival holiday has officially come to an end. During this eight-day (February 10-17) "extended version" holiday, three markets soared in popularity, "igniting" China's Spring Festival economy.
4.7.4 billion trips, spending 6,3268.7 billion yuan! This is the "war report" of domestic tourism during the Spring Festival holiday.
The above two data increased by 34 year-on-year3% and 473%, an increase of 19 percent on a comparable basis compared to the same period in 20190% and 77%, which can be called full firepower.
The high demand for travel has driven the business of the ** travel platform to boom. This holiday, Ctrip's domestic scenic spot ticket orders increased by more than 60% year-on-year, and overseas scenic spot ticket orders increased by more than 130% compared with the Spring Festival in 2019. On Fliggy's platform, the number of domestic travel bookings during the Spring Festival holiday also significantly exceeded the same period in 2019, with medium and long-term travel increasing by more than three times year-on-year. Outbound travel has reached a peak in the past four years, with bookings increasing nearly 10 times year-on-year.
Cultural tourism around the country, which has been "rolling up and flying" a year ago, has reaped rich rewards during the Spring Festival holiday. Only 5 days before the holiday, the ice and snow "top stream" Harbin received a total of 629 tourists80,000 person-times, a year-on-year increase of 829%。
The warmth of the south is also quite attractive. During the Spring Festival holiday, Guangdong province received a total of 7,606 tourists90,000 person-times, achieving tourism income of 693600 million yuan; Fujian province received 3257 tourists470,000 person-times, achieving tourism income of 2771.8 billion yuan, both hit a record high.
Ctrip Research Institute believes that tourism has become a rigid need for Chinese people to experience a better life. Starting from the Spring Festival, inbound and outbound tourism will enter the fast lane of recovery, and the first chain of inbound and outbound tourism will also be repaired at an accelerated pace.
80.1.6 billion yuan! This is the box office result of Chinese films during the Spring Festival holiday in 2024, an increase of 18 compared with the same period last year47%, becoming the strongest Spring Festival stall in history in one fell swoop.
In fact, due to the lack of high-investment, large-scale production "heavy industry films" like last year's "The Wandering Earth 2", the industry was once cautiously optimistic about the box office of this year's Spring Festival. However, the word-of-mouth of many comedies with a wide range of audiences, good viewing effects, and a family-friendly atmosphere continues to ferment, attracting a large number of Chinese people to bring their families into the cinema.
In the end, there are a total of 16.3 billion people watched the movie, a significant increase of 26 compared with last year's Spring Festival36%, a record high for the same period. "Hot and Hot", "Flying Life 2" and "Bear Infested: Reversing Time and Space" ranked among the top three box office in the schedule, and all of them received a good reputation, and the top two Spring Festival box offices both exceeded the 2 billion yuan mark.
The picture shows moviegoers buying tickets and snacks. **Photo by reporter Qu Honglun.
It is worth mentioning that various localities have launched cultural subsidy policies for the benefit of the people, superimposing film ticket compensation, making the ticket prices of this year's Spring Festival movies much cheaper. According to data from multiple film analysis platforms, the average ticket price of this year's Spring Festival stalls is below 50 yuan, which is significantly lower than the same period last year and the year before, and has also become a major factor for people to choose to watch movies for the New Year.
According to data from the National Film Administration, as of 9:30 on February 18, the Chinese box office in 2024 has reached 110$8.1 billion. The industry is optimistic that the "good start" of the Spring Festival stalls will drive the recovery of the movie-watching market throughout the year.
2.4 billion yuan! This is a tax-free Spring Festival holiday consumption bill for Hainan Island. Compared with the Spring Festival holiday in 2023 (a total of 7 days, 1 day less than this year), the amount of shopping this year has increased by nearly 60%.
The Spring Festival is the peak of duty-free sales on Hainan Island, and many stores have launched activities such as sitewide discounts, bank discounts, and threshold-free coupons. Yang Yiqian, sales manager of the operation and management department of Sanya Sea Travel Duty Free City, said that the store's customer flow has continued since the beginning of this month, and the customer flow during this year's Spring Festival is higher than last year. According to statistics, during the 8-day holiday, the number of duty-free shoppers on Hainan Island was as high as 29770,000 person-times, with an average per capita consumption of 8,358 yuan.
On February 14, Chongqing's "night economy" ignited the "fireworks" of the New Year. Photo by China News Service reporter He Penglei.
Not only has high-end consumption picked up, but mass consumption has also been quite active in various places. During the eight days of the Spring Festival (February 9 to 16), Shanghai's online and offline consumption amounted to 56.9 billion yuan, and the total offline passenger flow of 35 business districts was 28.73 million, an increase of 11 over the same period of last year's lunar calendar9%。During the Spring Festival holiday, the Beijing Municipal Bureau of Commerce focused on monitoring department stores, supermarkets, specialty stores, catering and e-commerce and other business enterprises to achieve sales of 77400 million yuan, a year-on-year increase of 368%, an increase of 64 from 20191%。
Sales in the Spring Festival market continued to pick up, making a good start for China's consumption this year. Ding Shuang, chief economist of Standard Chartered Bank for Greater China and North Asia, said that last year.
In the third and fourth quarters, the growth rate of per capita consumption expenditure of Chinese residents exceeded the growth rate of income, which means that people are willing to use excess savings for consumption. This year, the policy will continue to promote reasonable economic growth, which will help improve employment and income expectations, and consumption will continue to be the largest contributor to China's economic growth.
*: The country is a through train.
Editor: Zhuge Ruixin.
Editor-in-charge: Wei Xi.