Have you noticed a problem, when we were young, we felt that there were a lot of female barbers in the barbershop, but now we feel that the barbershop has become all male barbers?
This seemingly inadvertent transformation may imply changes in the beauty industry.
Haircutting is actually an old and stable industry, whether it is an adult or a child, you always have to get a haircut. Many children from ordinary families will learn a craft after junior high school or high school when they are not good at studying, and haircutting is one of the choices. Because they know that people always have to get a haircut, and as long as there is this demand and this skill, then you will not starve to death.
"Hunger does not die" is an expectation of ordinary people for children, because children do not learn well, and if they do not have a craft, it is easy to go astray. As long as there is a handicraft job such as haircuts, you can live no matter how you arrive.
Therefore, many years ago, both boys and girls were likely to learn how to barber after graduating from junior high school. This is also the reason why it was easy to see female barbers in barbershops before.
So the question is, why do barbershops rarely see female barbers now? Especially those chain stores, almost all young guys.
There is a belief that the main reason is gender discrimination. Because with the increasing number of male barbers, there is a feeling in people that male hair may be better. This sexism makes women flee the industry even more.
I don't know if you agree with this point of view, but I don't agree with it anyway. I don't deny that this kind of sexism exists, but it's not so obvious. For most people, as long as the hair cut is cheap enough, they don't care whether it's a guy or a girl. For some styling seekers, they won't stop her from doing it just because the barber is a woman. On the contrary, there will be some customers who think that female barbers will be more delicate and aesthetic, and can make better hairstyles than male barbers.
The reason why there are fewer and fewer female barbers in barbershops is related to the following two reasons:
Clause. 1. The barbershop chain got off to a bad start. As we all know, in the field of consumption, men's consumption is not as good as pets, let alone compared with women. Most boys go to the barber shop for a simple haircut, which is the lowest cost in the shop. It's not the same for girls, who can spend hours doing their hair in the store. It can range from a few hundred dollars to a few thousand dollars. If you're a barbershop, do you want to have male or female customers?
Obviously, there is no barbershop that does not like female customers. So how can you attract more female customers to the store? Quite simply, recruit more young and handsome male barbers. Girls may often come here to spend money because the barber is handsome.
As a result, the chain took the lead in recruiting male barbers. This approach seems to be telling female customers that there are all kinds of handsome guys in our store, and there is always one suitable for you, so come and consume it.
Over time, those large barbershop chains became almost exclusively male barbers. This creates the stereotype that the barber must be a man. In fact, there are many small shops that still have female barbers, but the impact of chain stores is relatively large, and there will be an illusion that only men are left among barbers.
Clause. Second, a barber is a cost-effective job for girls. Being a barber is not an easy job. Because their income mainly comes from commissions. If you are idle for a month, then you can earn a living allowance at most. If you are busy for a month, then your body will be overwhelmed, because of the special nature of work, you need to stand all the time. Sometimes a stop is more than ten hours, and no one can stand it, and the key is that the income is not particularly high.
At this point, they will look for a better-paying or easier job. For example: anchors, nail technicians, eyelash artists, beauticians, etc.
Now these young girls, affected by the general environment, some will choose to be female anchors, although the income of being an anchor is not stable enough, but they are free enough, they don't need to punch in, and they don't need to stand for so long, if they are lucky, they can earn tens of thousands of dollars a month. The ** of this job is still very big.
Of course, most people are still reluctant to be an anchor, because being an anchor requires a strong psychological endurance. So what do they do? In fact, I still do beauty industry-related work, nail technician, eyelash artist, eyebrow tattoo artist, etc. are all technical jobs that young girls may choose.
Because after learning these skills, there is no need to work for others at all, rent a house of a few square meters, and you can open the door to welcome customers. The cost of a manicure may be only 10 yuan, but it will cost 98 yuan to sell it to a customer. The cost of some nail art may be only a few tens of yuan, but it can charge thousands of yuan, such a high profit, who can not envy it? When there are many customers, this job will of course be very tiring, but the income will also grow at the same time, and it is possible to earn 2-30,000 yuan a month.
Eyebrow tattooing is a lucrative industry. Many of the ** eyebrows tattooed are two or three thousand yuan, but how much does it cost? You only need to receive one customer a day, and you can earn 5-60,000 yuan a month.
There are also some young women who choose the medical aesthetic industry, especially the plastic surgery industry. Because many customers' consumption starts at 10,000 yuan, and more than hundreds of thousands of yuan. These girls have slowly become bosses, opened their own plastic surgery and beauty hospitals, and started with millions of cars.
In the final analysis, everything is a matter of "money", **with money, young women will flock to**. The decrease in the number of female barbers just shows that the income of this job is not ideal.
This is the best of times, but also the worst of times, with disruptive innovation and new business models integrated, the whole world is your stage!
In the world of new business, there are no eliminated industries, only enterprises that have been subverted, and now all business competition will focus on "subversion and reconstruction".
A company or a boss is doomed to fail early if it lacks the ability to subvert and restructure.
Remember: without innovation, there can be no imagination; Without imagination, how can we be competitive; If you want to break through, you must subvert the original business model and reconstruct a new business model!