Last year's Double 11 discounted cosmetics, and the big-name bags bought by the New Year's hot-headed were hung on the platform after taking pictures**; I only wore snow boots for a week, used twice in a campervan, and all kinds of fashionable items were too fresh, looking for another "destined person"; The two-dimensional "millet" that makes people "go up", as well as various anime blind boxes, buy with the left hand and sell with the right hand, and they are ......very busyJust after the Spring Festival in the Year of the Dragon, some people are "giving up", some people are taking the opportunity to "return to blood", and some people are "picking up leaks". The lively scene of shopping is happening on the second-hand goods platform under the first line.
The fourth meeting of the ** Finance Committee held not long ago pointed out that it is necessary to promote large-scale recycling and strengthen the development of "new + ** logistics system and new models." A number of industry research reports have also pointed out that the size of China's second-hand trading market has exceeded one trillion yuan and is expected to exceed 3 trillion yuan in 2025. When the "second-hand goods" of the parents' generation become the "second-hand life" of this generation of young people, what are they buying and selling? What kind of consumption concept is behind falling in love with "old things"?
It's not that you can't afford it, but second-hand goods are more cost-effective.
During the Spring Festival holiday, I sorted out my things at home, sorted out unused lipstick, a few sets of clothes of the wrong size, and a big-name bag that I hadn't used for four or five years, and hung them on the second-hand platform together. On the occasion of saying goodbye to the old and welcoming the new, Sun Min began a wave of "renunciation". At the same time, she also has a second-hand shoe cabinet, ready to add a little storage space to the home. "The five-storey shoe cabinet is 130 yuan, which is about three or four percent off the new product, which I think is quite cost-effective. ”
For Sun Min, the main reason for "breaking away" is idleness. "When I tried lipstick at the counter, I wanted to try a new style, so I bought a more niche shade, but then I used the most of those sticks, and I wasted them when I put them away. Clothes too, want to change to a new style, the past items are not suitable anymore. These idle items are reluctant to throw away, and it is very troublesome to give them away, and selling them is the best of both worlds. ”
Someone sells, someone buys. Whether online or offline, there are young people who "understand the scriptures" who are squatting, waiting for half price or even lower ** to win the favorite things. They say that it's not that they can't afford it, but that second-hand goods are more cost-effective.
Taking the high-speed train from Wuxi to Shanghai Hongqiao, in less than an hour, Xiao Miao and her boyfriend dragged their luggage out of the station, and soon came to the "zzer only two transparent warehouse" located in the Hongqiao Tiandi HUBO underground passage. Storing their luggage and putting on gloves, the two walked hand in hand through this huge second-hand luxury consignment warehouse.
Caption: Second-hand luxury consignment warehouse "zzer only two transparent warehouse" Xinmin Evening News reporter Zhang Yuyun photo (the same below).
Even though it's a weekday afternoon, there are still a lot of customers in the warehouse who are intently picking up second-hand bags, shoes, clothing and accessories on the shelves. Xiao Miao picked up a LV bucket bag, and her boyfriend took a picture of her with her mobile phone, "It's not very suitable for me", she put down this one and took a fancy to a baguette bag. Open the only two apps to scan the *** on the package to query the platform's identification results, *** fineness and other information.
On the other side of the passage, there was a young boy with three uncles to choose a bag. "I bought a Prada backpack before, 9 into a new, 5500 yuan, about 3 of the original price5% off. They think it's quite a good deal, so let's take a look today. Several people compared, and finally chose a black coach men's bag, more than 2,000 yuan.
Why second-hand goods? In the store, consumers gave a variety of answers. "Cheap" is the key word that everyone mentions, compared to the new product that often costs tens of thousands of yuan, here according to the quality and popularity, you can get the same model at different discounted prices, and there is a lot less pressure to turn over the line. "Like second-hand" has also been mentioned many times, with the rise of the retro trend in recent years, some second-hand bags and accessories have become popular, and consumers who pursue personality and taste have begun to shop for goods, which once drove the tide to rise. Others feel "comfortable", "sometimes I have to distribute the goods when I buy bags at the counter, and I will look at the face of the counter sister, here I can pick and try." ”
During the Spring Festival this year, we did not rest for a day, except for the Chinese New Year's Eve, which closed early until 6 p.m. The staff told reporters that because of the geographical location, the customer base of visiting the two transparent warehouses is very diverse, including the original online users, many foreign consumers, and even from overseas. "Some people come here to spend time while waiting for the bus. There are also people who came specially to Shanghai, their first stop in Shanghai is here, after buying the things they like, they directly take them to Wukang Road, Anfu Road and other places for street photography. ”
Caption: Customers are intently picking up second-hand bags on the shelves.
Buy "millet", mix "circles", and make friends in trading.
Enter "millet" in the "search bar" of the second-hand platform, and the products that appear on the page are mostly two-dimensional peripheral products, except for a small number of "millet millet parrot feed". For example, "Genuine Guangu Spell Back to the War Dog Roll Thorn Badge Bar Chiu Guzi Peripheral Pendant", 495 people wanted; "Attack on Titan Guangu Bar Gilt Badge", 1768 people wanted. If you search for "cos clothes", you can not only buy, but also rent, as little as 20 yuan rent, 100 yuan deposit, you can rent a set of original price of thousands of yuan of three-pit loli suit.
In the early days, I only searched for 'millet' on second-hand platforms, but later I bought more and more of them, and some of them would come out. Momo, who is still in college, is a senior two-dimensional player, and in her collection, there are dozens of yuan bar chirps (badges), laser tickets, acrylic stands, and hundreds of yuan of perfumes. Sometimes if you can't grab the "official valley" (referring to the peripheral products launched by the copyright owner), you will go to the platform to search for whether there is anyone**. The high IP popularity coupled with the scarcity will have a higher premium. ”
Now I will not only buy 'millet' on second-hand platforms, but also brush up on posts in the community, discuss and exchange memes with people in the circle, and the atmosphere is very good. Momo said that for IP enthusiasts, buying, posting, collecting, sharing, circulating, and transforming constitute the fun of "Krypton Valley". The second-hand platform not only provides a trading place, but also a spiritual home for like-minded people. "It's all people in the circle, so I feel like the atmosphere is pretty good. Last summer, we also made an appointment to go to the exhibition together. ”
Some ACG enthusiasts have even gone overseas to buy things on Japanese second-hand e-commerce**. "In Japan, buying anime figures, the popular reservation purchase system at hand, and often not being able to buy the goods you want if you miss the appointment time, so the second-hand trading market is very hot and complete, and now some domestic players will go to the sea to shop. Momo told reporters that several classmates used to fight for overseas shopping, and sometimes even if international shipping is added, it is cheaper than in China.
Qiqi, who is keen to buy blind boxes, is also a frequent visitor to the second-hand platform. Because of her inexplicable attachment to beautiful and design-like things, she became fascinated by "molly" dolls and began her own collecting journey. "I now have about 100 dolls, all in display cases at home and in the office. At first, I mainly bought blind boxes, and then in order to draw my favorite ones, I began to 'end the box', but it was quite expensive. She said that if she buys more, she will draw duplicate dolls, and she will sell them on the second-hand trading platform, and she will also ** the dolls that she did not draw.
In your back and forth transactions, Qiqi found that many friends who like blind boxes are collecting dolls in the mode of "bartering", and she also joined a group to exchange blind boxes, and when she draws dolls she doesn't like, she will find someone to exchange the dolls she wants, and thus met a lot of like-minded friends. "In real life, it may be difficult for friends around you to understand this hobby, and spending so much money on this kind of knick-knacks is flashy. But the people you know in the transaction are 'like-minded' people, and may be more talkative in some ways than your friends and relatives in reality. ”
With the booming second-hand economy, there are also endless disputes.
From "buyer" to "seller", more and more consumers are switching back and forth in such identities, driving the second-hand trading market to become increasingly hot. "The useless idle in their own hands has become a treasure in the hands of others", industry insiders said that with the upgrading of consumer awareness and the implementation of environmental protection concepts, idle trading has become a trendy way of life.
Jin Jiayi, a senior analyst of the retail social service industry at the Toubao Research Institute, said in an interview that the contemporary young group is more concerned about cost performance, compared with brand-new goods, second-hand goods undoubtedly have a huge advantage in **, and well-maintained second-hand goods are not inferior in quality. In addition to their economic value, second-hand goods also have a "sense of history" and "sense of story" that distinguish them from ordinary goods. In addition, China's second-hand market is relatively more concentrated online, and for young people, the convenience of e-commerce is incomparable.
However, there are hidden dangers in the trading of second-hand goods, such as mismatched goods, shoddy goods, sale of fake goods, and lack of platform supervision.
First and foremost is the battle between the old and the new. The reporter found that on the second-hand trading platform, the degree of newness of the goods almost depends on the seller's own determination, and there is a lack of standard basis. In addition, all kinds of counterfeit goods are also looming on the platform, and it is not easy for ordinary buyers to distinguish clearly.
I bought a vacuum cleaner on a second-hand platform, and the seller said it was 95 into new, only used three or four times before idle. But after getting it, it was found that there were obvious traces of use, and when I opened it, I could see that the filter was quite dirty. Mr. Liao told reporters that he communicated with the seller about this, but the other party did not admit it and insisted that "it has been described truthfully", but the problem is that what I saw at the beginning was only the appearance of the vacuum cleaner, and the interior was not disassembled and displayed.
In addition, second-hand luxury goods are also an area prone to counterfeiting. "Compared to **, it is difficult to distinguish old fakes. Second-hand luxury practitioners said that the second-hand luxury goods in the "second-hand model" in recent years in the market heat rise, some of the styles that have been out of production for many years have also appeared imitations, if consumers do not know much about the process or logo and other details of that era, it is easy to be deceived. "It is impossible for buyers to get the counter for inspection, so they can only find a third party, but in this process, it is easy for individual sellers to rip off. ”
Sometimes, sellers of second-hand goods will also encounter "strange buyers", and the most common behavior is "getting a knife". It is understood that "knife to hand" is a proper noun in online second-hand transactions, which refers to the buyer in the case of confirming the purchase of goods, but after receiving the goods, they bargain for various reasons and refuse to pay according to the negotiated **, which then leads to sales disputes. There are even criminals who take advantage of this to plot **, taking advantage of the mentality of many sellers to "admit bad luck", deliberately create the illusion of damage to the goods, and take the opportunity to ask the seller to compensate.
At present, in response to these problems in second-hand transactions, various platforms are also focusing on improvement, such as launching "inspection" services, opening live broadcasts to display more product details, and so on. Industry experts believe that with the development of technology and the continuous standardization of the industry, the development of China's second-hand trading industry is full of imagination, and it is expected to join the tide of "global shopping" in the future.
Xinmin Evening News reporter Zhang Yuyun.