Apologize! Pull it off! The first film of the Spring Festival file to retreat appeared.
In the Spring Festival in 2024, a total of 7 movies will be released, but the popularity is basically covered by "Hot and Hot", "Flying Life 2", and "Bear Infested", and there are two movies that are very quiet, one is Andy Lau's "Mr. Red Carpet", and the other is "Let's Shake the Sun Together", which was released for 6 days, and their box office did not exceed 100 million, and "Hot and Hot" exceeded 2 billion.
Just last night, "Lianrui Pictures" issued a statement, announcing that "Let's Shake the Sun Together" was withdrawn from the Spring Festival file and re-released on March 30, and apologized to the director, actors, and all the staff. The Spring Festival stalls can be said to be the best schedule of the year, often able to refresh new box office records, and the stalls are withdrawn after 6 days of release, what happened?
First of all, it can be seen from the statement that Lianrui Pictures said that there was a major mistake in the selection of schedules. Why? "Let's Shake the Sun Together" tells the story of two seriously ill young people who embark on a journey of love. To be honest, at a family moment like the Spring Festival, who wants to watch a terminally ill movie, everyone likes to be funny and bring some positive energy.
I read the Douban comments, and many people said that they were very moved and cried after reading it, but this move was very heavy, and it was not suitable at a time like the Spring Festival.
Secondly, the capital side of "Let's Shake the Sun Together" is really not good, and I haven't seen any publicity. If you look at "Hot and Hot", the screen is full of their news, Jia Ling finished going to CCTV and went to the people**, this kind of top-notch resource is not something that ordinary people can get, which shows that the capital behind her is very good, and this ** marketing has been very successful.
If there is more publicity, the box office will not be so bad. If you want me to evaluate personally, Jia Ling's popularity as a director is still far behind, but her advantage is that she knows what the audience likes. Therefore, "Let's Shake the Sun Together" can't beat others, so it can only be withdrawn first.
Third, the name of the movie "Let's Shake the Sun Together" is not good, it is too literary, and I don't understand what it means at all, what it is about. "Hot and Hot" and "Flying Life" have achieved very good, and literally, you can feel the movie picture.
Even if you have the resources to do publicity, you have to explain it to the audience for a long time before you can find out. Therefore, the film name was a failure.
Some people say that "Let's Shake the Sun Together" has a poor box office because the theme is old. Flipping over and over again, the first two works "Get Out!" "Tumor Jun" and "Send You a Little Red Flower" are both about patients with terminal tumors, and this time they come again, there is nothing new at all.
Actually, no, at the moment, 270,000 people gave "Let's Shake the Sun Together" a 7 on DoubanThe high score of 9 is second only to "Hot and Hot", which is higher than "Flying Life 2" and "Article 20", which shows that this movie is really good. Although it is still about a terminal illness, the details of the whole story are portrayed more sophisticatedly, more down-to-earth, and more warm and sincere, which shows the director's skills.
If it is not withdrawn, this ** later stage should be able to counterattack a little bit through word-of-mouth, and it should eventually be able to win three or four billion box office. But compared to the previous "Get Out! Tumor Jun 5100 million box office, "Send You a Little Red Flower" 14The box office of 3.2 billion is far from it.
Therefore, it is also a wise choice to withdraw now. has accumulated a certain amount of word-of-mouth, and it may be able to create a good result if it is released on the eve of April Fool's Day, which is not so competitive.