Beijing News Shell Financial News (Reporter Chen Weicheng) On February 24, the Chinese New Year Festival, accompanied by the first digital human lighting ceremony of the 2024 Yuyuan New Year Folk Lantern Festival, the 72-day 4th Fosun Family Season ended successfully, with total sales exceeding 10 billion. This year's Fosun Family Season was held for the first time in the Chinese New Year, with the participation of more than 60 brands such as Yuyuan**, Atlantis Sanya, Club Med, Laomiao and Shede Liquor. During the Spring Festival, the 40-day Shanghai Yu Garden Lantern Festival ushered in a large flow of nearly 700,000 visitors, which also drove the sales of various industries and products to increase by about 50%.
The Yuyuan Lantern Festival was replicated in Rudong and Shenyang as an IP, and the "Rudong First New Year Yuyuan Lantern Festival" in Heyin Lane, Rudong Forte, during the Spring Festival, the average daily passenger flow increased by 150% month-on-month, and the sales increased by nearly 200% month-on-month; Shenyang Shengjing Dragon City, during the Spring Festival, passenger flow increased by 173% year-on-year, and sales increased by 172% year-on-year. Atlantis Sanya will have a hot Spring Festival in 2024, with revenue of 200 million yuan in 16 days from the 26th day of the lunar month to the 11th day of the first lunar month, an increase of 22% over the same period in 2023, of which the revenue from non-hotel rooms (amusement parks, restaurants, retail, performing arts, etc.) has increased significantly. In this year's Fosun Family Season, various "dragon element" products such as dragon lanterns and dragon hats were popular among consumers, with sales increasing by 50% year-on-year. During the Spring Festival this year, the sales of the old temple increased by 45% compared with the same period last year; The sales of gold bars in the Year of the Asian Dragon are more than ten times higher than in other years. Sales of Zodiac wine in the Year of the Dragon increased by 39% compared to the same period last year.
This year's Fosun Family Season has joined forces with Fosun's jewelry, business district, catering, wine, cultural tourism and other industries and brands to achieve sales of more than 100 million yuan on the Alipay platform through Alipay special venues and live broadcasts. Among them, Fosun's Laomiao sold more than 60 million yuan through Alipay's online live broadcast, and nearly 9 million sales were won in a single live broadcast during the New Year Festival. "Home is where happiness begins, and the family consumption scene is also the happiness scene of every user. In the future, the demand for family consumption will be more vigorous, and we will continue to focus on the family consumption industry, continue to create good products, content and scenarios, and create more opportunities for happiness for families around the world. Xu Xiaoliang, co-CEO of Fosun International, said.
Edited by Yue Caizhou.
Proofreading by Jun Liu.