Because of the lack of "town blockbusters" such as "The Wandering Earth 2", "Fengshen" or "Man Jianghong", this year's Spring Festival file was once demoted to the "weakest Spring Festival file". It is obviously too much to say that it is "the weakest", but under a burst of chaos, a few families are happy and a few are worried, Jia Ling easily won a box office of 3 billion yuan by relying on the "** gimmick, and Han Han's racing dream was also able to be swayed, suffering Ning Hao and Andy Lau, the two "difficult brothers", even if Dong Yuhui was found, it was difficult to hide the decline, and it was even the embarrassment of "withdrawing again". 
Just when all parties were fighting to catch up, there was Xue Zhiqian, a thorn in the head, who was interesting with his lack of morality, pouring another scoop of oil on the disputes of the Spring Festival stalls, and in an instant, it set off a-for-tat confrontation between melon friends and fans, which can be regarded as adding more fun to the Spring Festival stalls. Without further ado, let's get up one by one. a."Hot and Hot" :* reduced by 3 billion? Countless viewers bought tickets to watch "Hot and Hot", and they didn't remember anything about the plot clips, except for the news of Jia Ling's "**100 pounds". 
That's right, this is another marketing film with gimmicks far greater than content, and because the marketing is too successful, it contrasts with the weakness and poverty of the content itself. "Hot and Hot" is adapted from the Japanese movie "100 Yuan Love", which has a very similar story structure. 
Originally, as an emotional foreshadowing for a counterattack, the heroine experienced a lot of chilling and desperate suffering experiences, and was disgusted by her sister, **, and her boyfriend. These details have been localized and reused in "Hot and Hot", but due to the different environments, the emotional accumulation of the adaptation is obviously far from enough, so it is naturally not enough in terms of empathy, resulting in insufficient conflict and inspirational enthusiasm. Although Jia Ling's team used several MV mixed cuts, ** front and back looking at each other and other techniques to strengthen the appeal, it still seems stiff and ingenious, which is completely different from the shock of "100 pounds of secret ** 100 pounds a year". 
Moreover, as for the ** act itself, once it is proposed, it also causes various controversies. Some people say that it is Jia Ling's vassal elite aesthetics, and some people say that it is a marketing behavior driven by capital and team, which is impossible to be copied by ordinary women. Under the divergent opinions, no one has mentioned whether the movie itself is good-looking, whether the story is exciting, and what profound ideas and values there are. 
And under such a marketing chaos, "Hot and Hot" properly won the box office of 3 billion, as if it topped the box office of the Spring Festival, whether it was a routine film that guided the audience's aesthetics, or whether the audience level limited the director's play, for a while, it is really hard to say. b."Article 20": Pupu out a sketch play?From last summer's "Solid as a Rock" aimed at the corruption of officials and businessmen in a mountain city, to the current "Article 20" focusing on the revision of legal provisions, it shows that the "national teacher" Zhang Yimou still has a great right to speak in the film and television industry, and has also been highly recognized by the official. 
In the film, several case clues are staggered, the stubbornness of the bus driver Zhang Guisheng (played by Yang Haoyu), the humiliation of the low-level man Wang Yongqiang (played by Pan Binlong), and the wrongs suffered by Han Ming's own wife and children, all illustrate the importance of defining "legitimate defense". From the perspective of popularizing the law, Article 20 can be regarded as a successful completion of the corresponding tasks. Perhaps because he felt that the role of law popularization was too cold, Zhang Yimou focused on adding the scenes of "office romance" and "short parents" to it. 
Being able to insert such an ambiguous and relaxed emotional drama between men and women in the serious legal theory** is naturally out of the Spring Festival stalls, and I don't want to take it too seriously. On the other hand, it can also be seen that the relevant departments really believe in Zhang Yimou and give him the creation with great confidence, and they also effectively grasp the balance between emotion, family and legal principles. But after all, Zhang Yimou knew the theme of the whole film, so he didn't let the "love triangle" be involved for too long, and after a brief disclosure, he didn't give a definite ending in the end. 
However, the "short parents" scene, especially the "free play" by Ma Li, Lei Jiayin, and Chen Minghao, the lines are like sketches, which make people play instantly. Director Wang Jing called this kind of bridge a "wonderful performance", which I disapprove of very much. 
If these episodes "mustard cool skin" and "detention and laundry" are placed in a complete comedy, they may still seem jubilant, but when they are placed in a rigorous and solemn legal principle, it is easy for the audience to play and feel uncomfortable. Because these sketch-style bridges directly lead to the incoherence of the viewing mood, it also makes the whole film seem nondescript.
As a collective creation, it is true that a wider audience must be taken into account, but such a mix and mix is obviously contrary to the most basic principles of creation. c."Mr. Red Carpet": Lack of confidence in withdrawing from the battle?As early as November 2023, "Mr. Red Carpet" had a file change operation, postponing November 17 to the Spring Festival on the first day of the Lunar New Year.
As a result, as soon as it was released, it was pressed and beaten by the above movies, and until February 16 (the seventh day of the Lunar New Year), the total box office did not exceed 100 million, and it had fallen to more than 4 million in a single day. This is the new film of gold medal director Ning Hao, with the blessing of the national idol Andy Lau, and it is rumored that the filming cost 2600 million, seeing that the box office has fallen and the huge loss has become a fact, the filmmaker of "Mr. Red Carpet" has come to a "retreat", and an announcement announced the withdrawal, and the follow-up release file is to be determined.
This move, many imitators, the "Life Trilogy" "Let's Shake the Sun Together" felt that it did not meet the festive atmosphere of the Spring Festival, and announced the withdrawal; The animation "Huang Pi: The God of Wealth Cat" was too jumpy, with a box office of 850,000 in seven days of release, and it was announced that it was withdrawn; The animation "Eight Rings: The Nether of the Canopy" won a box office of 3.16 million, and it was also announced that it was withdrawn.
Animated movies have a small audience, and they can't beat classic IPs like "Bear Infested", so it's understandable that they will be withdrawn. "Shaking the Sun" itself focuses on terminally ill patients and hospice care, which is indeed inconsistent with the reunion and festive atmosphere of the Spring Festival holiday, but it is also reasonable. But "Mr. Red Carpet" can't beat and run, which is really unbearable.
It also fully illustrates the mistakes of the director and idols in their prediction of the market, and there is no cost to praise and shout, anyone can empathize and coax, and when they really take out real money to support, they can see who is true love. And this once again proves the loneliness of Hong Kong films, even if it is a national idol across ages, even if it is a spicy satire of the strange image in the entertainment industry, but it has lost its perception and closeness to the current reality, and it should be pounced. After all, the people who are really spending money now are the post-80s generation who have entered middle age. d."Flying Life 2": Brother treats life as a game? What can really recall the memories of the post-80s youth is no longer Andy Lau, but Han Han, a young man who once galloped.
It can be seen from "Flying Life 2" that Han Han has a true love for racing. From a writer, a racing driver, to a director, Han Han seems to do everything to the extreme. His sincerity and bravery have also gained excellent fame and traffic.
The times have always provided opportunities for success, but people like Han Han, who accurately step on the dividends of each era, must be a person with good luck and strength, a real lucky person of the times. "Flying Spur 2" is not very profound and touching, it takes too much time to present motorsports, there is not much joke filling, and in the end it also makes a relatively blunt sensationalism. On the whole, it is more like a sports movie focusing on racing, and it is still far from a work with profound artistry.
However, Han Han obviously doesn't care about these, he can shoot his ideal car, and after being able to burn money, he will reap billions of box office as profits, such an activity, everyone wants to toss. Returning to this movie, it is still testing and filling the system and strength of the Chinese film industry.
Rather than revolving around the sci-fi field, Flying Spur 2 as a whole tests the capabilities of the industrial system of racing action movies. From racing collisions, high-speed photography, special effects production, editing scenes, to behind-the-scenes shooting preparations, first-class production, and so on. In fact, the inspection and improvement of various types of work are not inferior to the volume of "The Wandering Earth 2".
For example, the scene of the crash test, you collide and collide, and you have to take two million-level racing cars to collide realistically, and special effects editing first, various plans and tests are prepared and predicted, high-speed photography, orbital photography, and drones are collectively in battle, and we don't see anything else, we see that the funds are burning. And the live-action shooting of the Bayingbrook Circuit, is it really necessary?Wouldn't it be possible to fool around with a few green screens in the shed?
But Han Han is true love, and his ideal audience must be friends who love motorsports from the bottom of their hearts. Therefore, it is necessary to shoot a real sense of speed, and it is necessary to really let the car collide, roll, rub, and race, and it is necessary to engrave the eternal peak of "Bayingbrook", the racing driver, in his bones. e."The first year of screen photography": Is it reasonable for celebrities to lack morality?When it comes to "Flying Gallop 2", then we must talk about another moth, Xue Zhiqian, who is holding a screen camera ** to promote Han Han's new film. In the film released at the same time, Jia Ling, Lei Jiayin and others all clearly issued an initiative to "refuse screen shooting", and Xue Zhiqian did this kind of thing that violated public order and good morality, which obviously did not match his star status.
In the past, when celebrities encountered similar turmoil, most of them apologized and calmed down. It's just a vague moral standard, a simple apology to calm down**, and everyone's quarrel will pass. However, this time, Xue Zhiqian did not mean to compromise at all. Seeing the expansion of the situation, instead of apologizing, he recited a few broken lines of poetry, insinuating hard steel against his netizens;
Later, he added a few sentences to the Weibo of CCTV News "There is no such thing as theft in law": Words are murder weapons, which can spread good and evil;Flow, is a godfather, can be exchanged for silver, can be retributed.
It means that there is no problem with his behavior, and it is the good deed who uses words as a murder weapon and deliberately attacks him;It is also to rub the flow and earn some hydrological money. Seeing that his idol has such a strong attitude, Xue Zhiqian's fans have followed suit, constantly taking back and releasing "screen shots" ** in solidarity with their idols. I've seen a star who lacks morality, but I've never seen a person who lacks virtue and is so arrogant.
As a star, this is obviously a very sensitive and irrational behavior. Once the turmoil is too big and arouses the attention of relevant departments, it is likely to directly suppress Xue Zhiqian's subsequent public appearance and acting work. He doesn't seem to understand that his fame and traffic are given by the audience. If you continue to challenge the bottom line of certain public morality, you have to insist on not apologizing. When the backlash arrives, don't cry again, beg everyone to give it a chance. f.The total box office is nearly 10 billion: all depends on routines and IP? During the Spring Festival holiday in 2024 (February 10 to February 17), the total box office of films nationwide will be 801.6 billion yuan, and the number of moviegoers was 16.3 billion; If you relax a little to today, plus a few films that have been temporarily withdrawn, the total box office has approached 10 billion, once again refreshing the box office record, and once again proving the demand and expectation of domestic audiences for watching good movies.
However, when you calm down and look at it, it seems that none of them can be called masterpieces. "Hot and Hot" relies on Jia Ling**'s gimmick, and "Article 20" relies on the attraction of Zhang Yimou and Ma Li, Lei Jiayin, Gao Ye and other stars; Flying Life 2 focuses on motorsports showcases. Touching on the professional and technical level, the story is inseparable from routines and sensationalism. Looking back at the technique of creating sensationalism before and after, it is used in all three movies, Jia Ling looks back and forth in the corridor, Shen Teng is more than five years ago, and Gao Ye recalls Lei Jiayin on campus to inspire him to be strong and counterattack.
I can't see anything new, I can't find enthusiasm, it seems that everyone is afraid of making mistakes, and they are afraid to express their more personality and authentic voice. Among these works, Article 20 touches on the revision of jurisprudence, and it does not hurt to be more rigorous. However, "Hot and Hot" is known as hot-blooded and inspirational, and "Flying Spur 2" is known as drag racing, and the story is still so stable, relying on stars, routines, and the blessing of characters and past IPs. On the contrary, it is an animation "Huang Pi: The God of Wealth Cat", which has been loved by many people with its novel and jumping bridge. The results are gratifying, but we also need to see the problems. If it continues, it will not be innovative, not individual, and completely rely on routines to harvest the box office. Then we are like the trajectory of Hollywood and Hong Kong films, and gradually become a market that is spurned by the audience. The love is deep, the responsibility is earnest, and the good intentions are good, I hope the practitioners can listen to it.