In the catering industry, major restaurant chains have begun to use mystery shopping surveys to inspect their stores in order to understand consumer satisfaction and store service and dish quality, which is a common method in the service industry to evaluate and improve service quality. By simulating the behavior of real consumers, the restaurant's service quality, dish taste, environmental hygiene and other aspects are comprehensively evaluated. In order to ensure the accuracy and reliability of the investigation, the catering industry needs to pay attention to the following points when conducting a professional mystery shopper investigation:
1. Choose the right mystery shopper: The selected mystery shoppers have certain knowledge of the catering industry, mystery shopper investigation experience and evaluation ability, and can evaluate the restaurant's various services from the perspective of customers, which can ensure that the research results are more objective and fair.
2. Photo and video equipment: Use photo and video equipment to record key details such as the restaurant's facilities, dishes, and hygiene. The image data can be used to evaluate the quality of food and beverage service more intuitively. During the filming process, care should be taken to protect the restaurant's trade secrets and the privacy of employees.
3. The taste of the dish: The taste of the food is the key factor that determines the success of a restaurant. In our mystery investigations, we pay special attention to tasting the taste of each dish and making an objective evaluation of it.
4. Service quality: In addition to the dishes themselves, service is also an important criterion for measuring a restaurant. We will conduct a comprehensive inspection of the restaurant's environmental hygiene, waiters' attitudes, and after-sales service.
5. Data collation: Organize and classify the collected data before analysis. Organize observation records, audio recordings, ** and video recordings into a unified format for subsequent processing and analysis. During the collation process, care should be taken to maintain the integrity and accuracy of the data.
6. Data analysis: Conduct in-depth analysis of the sorted data according to the evaluation indicators and standards. Compare data from different stores to find out the strengths, weaknesses and industry trends. Statistical analysis methods are used to draw objective and accurate conclusions. In the process of analysis, it is necessary to pay attention to following scientific research methods and logical reasoning principles.
7. Report preparation: Write a detailed investigation report and clearly present the results of data analysis. The report should include data summary, analysis of strengths and weaknesses, suggestions for improvement, etc. Use visualization tools such as charts, charts, and graphs to make your reports more convincing. When preparing the report, it is necessary to pay attention to the principles of objectivity and impartiality, and avoid being influenced by personal emotions and biases.
This article is produced by Shenzhen Mystery Shopper Market Research (SMS), welcome**, please indicate the source. Shenzhen Mystery Shopper (SMS) Company specializes in the mystery shopping market for 16 years, the company adheres to the principle of "service first, then payment; Headquartered in Shenzhen, the service execution network covers the whole country, with 100% coverage in first- and second-tier cities and 85% coverage in third- and fourth-tier cities across the country. The single-handed implementation is not outsourced, which has won the trust and support of the enterprise.