Chao News client reporter Yang Xilin.
Fu Yuanhui, a famous swimmer, asked for help, saying that he was asked by the chartered driver to add money halfway when he went to the Snow Ridge Scenic Area of Changbai Mountain in Jilin. That night, "Changbai Mountain Release"** tweeted, and the local transportation department imposed an administrative fine of 30,000 yuan on the illegal operation driver Pan Moumou according to the upper limit.
Although the matter was quickly resolved by the local government, topics such as the follow-up of Fu Yuanhui's chartered bus in Changbai Mountain being extorted on the Internet are still fermenting, and many tourists have also shared similar experiences when they recently went to Changbai Mountain on social platforms, but the follow-up did not succeed in defending their rights due to insufficient evidence collection and other reasons. Doubts also poured in on the Internet: Why is it so difficult for ordinary people to defend their rights? A number of similar incidents have occurred frequently recently, who gives drivers such guts? Why is the local cultural and tourism department always passive and unable to take the initiative? Ordinary people's consumer complaints are so unsmooth, whether the cultural and tourism department can only "run" when encountering extreme cases......
Source: Screenshot of the official WeChat comment area of Qianjiang Evening News.
In the midst of doubts, there are also weak arguments from cultural travelers: why do you want to have Aite cultural tourism department whenever there is something? Consumption and stealing customers are under the management of the market management department, and vehicle operation and stealing are under the management of the traffic management department.
Why do you have to look for cultural tourism when you have something? In recent years, tourism has attracted more and more attention as a comprehensive scenario to stimulate consumption. Especially around the Spring Festival of the Year of the Dragon, when the tourism market recovers on a large scale, there is "Erbin" in front, and there are short ** platforms of local cultural and tourism bureaus "crazy" behind. Who told you to "score" when you were motivated? Of course, you have to be responsible when you "lose points".
However, from an objective point of view, precisely because cultural tourism is a comprehensive scene of consumption, tourists' problems also need to be comprehensively solved. Reviewing Fu Yuanhui's Changbai Mountain matter, in addition to the Antu County Culture, Radio, Television and Tourism Bureau, there is also the Antu County Transportation Bureau. Finally, the local transportation department imposed a fine of 30,000 yuan on the driver according to the "Road Transport Regulations of the People's Republic of China" and the "Jilin Provincial Transportation Administrative Punishment Discretionary Standards". What the staff of the Bureau of Culture and Tourism did was to send Fu Yuanhui and his party to the next stop. In the Internet era, the director of culture and tourism has promoted local tourism resources to go out of the circle first, and it is a key step to grab the attention of consumers, especially for remote areas with superior resources but low visibility. But more importantly, in the face of the special season of "bursting" tourists on holidays, can we answer the four exam papers of rational use of tourism resources, "one-step in place" of public transportation, local accommodation reception capacity, and sincere and friendly cultural and tourism environment? Each paper is strung together and found that they are superficially tested by the cultural and tourism departments, but what is really tested is the enthusiasm of the local government for overall planning and multi-departmental coordination and linkage.
On February 20, Fu Yuanhui posted a group photo of "I miss you very much in Changbai Mountain" on Weibo Source: @傅园慧微博平台截图.
Looking back at the "Zibo Barbecue" and "Erbin Frozen Pear" that exploded a while ago, they are not the work of the cultural and tourism department, but the result of the efforts of the local transportation department, market management department, public security department and other departments. The reason why the "Fu Yuanhui incident" can be quickly resolved is not only because she is a celebrity, but also because Antu County has established a working mechanism for tourism-related services before the holiday, which can ensure that "there is no shortage, no aphasia, and no passivity". A good image of cultural tourism cannot be "tattered during the festival and tinkered after the festival". As netizens said, ** knows how to take the initiative, and the image of cultural tourism can avoid being beaten passively.
With the end of the Spring Festival holiday, the Ministry of Culture and Tourism to the provincial cultural and tourism departments have announced the Spring Festival tourism report card. In the pre-holiday "Shangfen" war, Guangdong, which was unknown in the eight days of the 2024 Spring Festival holiday, received 7606 tourists90,000 people won the super popularity championship. Such a result is due to the fact that it has the confidence of strong comprehensive strength in food, accommodation and transportation.
*Week is a spot check on the "personality" of the image of local cultural tourism. In order to make the "human design" stand up for a long time and stand well, it is necessary for the local government to reflect the comprehensive management ability, so that the cultural and tourism environment can be reshaped, transformed, and upgraded again and again.
*Please indicate the source".