When it comes to winning awards, there is no outrageous, only the most outrageous in all walks of life. Let's talk about the annual meeting, at the annual meeting of a company in Changsha, Hunan, employees dressed as matchmakers, cockroaches, and God of Wealth, and a man actually won the 10,000 yuan award with the ugliest. 
Source: Changsha Political and Legal Channel.
However, it was not until I saw that "a few **" could also win awards. I realized that it was not "ugly" that limited my imagination, butBody Hair LengthLimit my imagination. 
Source: Logo Master.
To be precise, this is a **font record packaging, which is from**"Embossing". Although this award has been going on for a while, I am not allowed to be the only one to be spicy. At the 2024 Grammy Awards ceremony in February, this ** font record packaging won the Best Record Packaging Design Award of the Year. You can underestimate the role of body hair, but you can't underestimate the gold content of this award. The Grammy Awards, but one of the four major awards in the United States, are equivalent to the Oscars in the film industry. Before I clicked on it, I thought it was a brand that was so bold and designed a font called**Word
It turned out that after all, I was still superficial, as superficial as only seeing **, and I was thinking too simply. Because these hairs are not gimmicks, nor are they AI, but real "hairs". It is said that it is indeed made of curly black ** and placed on the soap. This beautiful mental state is really better than Durex. Source: Is it true that the logo master can be seen without spending money? Who sacrificed the hair, and how painful it is to pull it out. 
Could it be that the photographer took a shower by himself, plucked the hair on his body, and took pictures by the way? It's so explosive to make a record design, Mrs. is too bold! 
Source: Logo Master.
Except**The combination of font and soap is more explosive,**Other content in **is quite normal, such as**, toothbrushes, shoes and other things, which are quite friendly to my eyes! 
Source: Logo Master.
Regarding the packaging of the typeface record, the artist duo behind it - Rottingdin Bazar and designer and photographer Anne Collinger also respondedIt is based on the inspiration generated by the lyrics, and people have also conceived the artistic font made of ** for many years. What are the spicy eyes, some designs will even sour your ass. Speaking of which, it is not uncommon for the advertising circle to confuse and win awards, and the wealth of the sky will also drop to the chair. A chair, I don't want to talk about any ergonomic design, at least it has to be able to sit. But there is such a *** "air" chair, which obviously can't be sitted, which can be called an ineffective design. 
Source: Playthings.
But they also won an award: the 2016 Bronze Award for Best Design from the New Zealand Designers Association. This chair is called arm.,The middle is completely loophole-in-the-clock, and I can't do it.,I don't know and thought it was used by Zamabu.。
Source: Playthings.
Although some designers have won the award and played with it, although "font" has also been a marketing traffic topic in recent years, many brands are creating their own unique brand personality fonts, such as Coca-Cola's "Caring Body" and Heytea's Heytea Inspiration.
Source: Founder Font.
But I really don't understand this ** design award. But success spiced my eyes and caught my attention. If I had to find another reason to win, then I would prefer to say that heavy taste marketing has won again.
This brand is keen to do one thing, that is, spicy eyes, smoked noses, noisy ears, and hot mouths. Some of the heavy flavors are on the external packagingThe last time I saw such an explosive product, it was still a sour bamboo shoot condom, a sauce-flavored condom and a smelly foot perfume, and then I would appreciate it lightly. A condom brand that is wilder than Durex, Belile Condom, designed oneSour bamboo shoots condoms
Source: Beilile three-point like bamboo shoots, three-point geoduck, and four-point like a set, rounded up is sour bamboo shoots flavored geoduck. Sure enough, a mountain is higher than a mountain, and a set is more than a set. This sour bamboo shoot is not sour or uncertain, but even the set has an internal taste, and the bamboo shoots are serious, and he also connotates Wu Sign:I smell great, you bear with me.
Source: Belile.
But I'm more curious, when the two people are in the depths of the atmosphere, won't they really be ruined by the smell of snail powder?
Source: Beilile also has a heavy taste that is made into the product, and when some companies come up with the sauce fragrance, other brands will sweat. At the 87th National Pharmaceutical Fair last year, someone put it up"53° sauce aroma***
Source: Dealer shipping platform.
When you see Moutai out of the sauce latte, sauce chocolate, sauce chocolate, it is hard not to suspect that this is from Moutai. The *** main one"6D hyaluronic acid, 53° sauce fragrance, international thin".
Source: Weibo netizens.
In addition to the explosion of the product name, the function is also exploded and addedThere are six different types of fillers。This suddenly adds a boost to the driving function, which is more moisturizing and lubricating than ordinary ***. Although this has nothing to do with Moutai, which makes sauce, and has nothing to do with Durex, which makes ***, the heavy taste is real. Originally, I thought that WeChat would release perfume, and the whole class smell was outrageous enough. But when Nike took it outSneaker-scented perfume, I realized that the world has finally gone crazy, and I have to sigh that my understanding of perfume is still shallow. The New Balance fragrance is called Distilled and consists of two fragrance products: Original and Court.
Original: A nod to the New Balance 990 classic, featuring the smell of leather, rubber, cotton socks and freshly cut grass.Sneaker-scented perfume, translated as stinky feet, sports smell, and water? This is too separate from the "fragrance" of perfume. Nike designed the Foot Scented fragrance to be serious, and the description of the original also specifically mentions cotton socks. I didn't even put the poster on it, and just put a few dirty shoes and perfume together. I'm afraid that others won't know that this is a stinky foot perfume, and I want to make the DNA of your eyes and nose move, reminding you that you really have an inner smell! Source: New BalanceCourt : A tribute to the OG high-performance basketball shoes, a fragrance with a hint of basketball rubber and hardwood floors.
Others will challenge your taste buds to be tolerant, and even remove the braised pork and coffee whole. It's about Starbucks being ridiculed recently"Braised pork coffee".。It turned out that Starbucks was directly poured with Dongpo braised meat sauce on top of the latte, and a slice of pork jerky was added, focusing on a salty and sweet taste.
Source: Xiaohongshu netizens.
Add everything to your coffee, and that will only kill you. Forget about coffee milk tea, coffee porridge, coffee carbonation, and coffee wine. But now I still fattened coffee, coffee is not coffee meat is not meat, this is really what I didn't expect.
Source: Xiaohongshu netizens.
This is for everyone laterDirectly **runch, stillEarly c（coffee）Medium m（meat）Late a（alcohol）？The braised pork tastes fairly new, and when it comes to the most controversial ingredient for the explosion, it has to be coriander. Coriander is like a brick that needs to be loaded. As soon as the coriander is shot, the dark dishes are all available. In the past few years, I have appreciated the "courtesan" skills of coriander, from McDonald's coriander Xindi, to White Elephant's coriander instant noodles, to Pizza Hut's coriander pork ear pizza. Those who love coriander and don't love coriander are silent after reading it.
Source: Zhang Yixuan, Shenzhen.
Recently, Pizza Hut has launched coriander and lemon tea, a lot of coriander preserved egg beef pizza, as long as your taste is strong enough, there is no circle where coriander can't be mixed.
Source: Pizza Hut Mini Program.
If you don't have heavy packaging and products, won't brands do marketing? Whether it is a heavy-flavored packaging or a heavy-flavored product, the essence is to associate the familiar elements of spicy eyes and heavy-flavored products with the food categories of daily life, create a new combination of old elements, create a feeling that is both familiar and unfamiliar, and it is easy to launch a new brand. At the same time, it is still playing synaesthesia marketing, which stimulates young people's visual taste and sense of smell through the combination of hunting, so that everyone can accept the explosive information of the product from multiple senses. In the end, you can also do a circle marketing that stands in line. is like the dark cuisine of coriander, which can make the coriander party ecstatic, or it can make the anti-coriander party crazy, and at this time, the spark of the team can collide, and the traffic topic will come.