I have been to a catering people's brand festival before, and some restaurant owners who make meals say that they are very envious of some owners who make fast food, saying that the gross profit of fast food is very high, and the main reason is that fast food does not need any service, and the personnel can not be so much, and the labor proportion of many meals has to go to 28%, or even higher. The labor proportion of fast food is only 18%, which is 10% less than that of the main meal, and this 10% is equivalent to profit.
But perhaps only those who have worked in fast food know that fast food is not as profitable and easy to make as others say. Let's take a look at some of the fast food brands that were very popular in China a few years ago, and how many of them can survive now. I have the impression that there is a 72nd Street pork rib rice, which can be seen in many office areas or commercial streets before, but now it is almost gone.
Even if they are as powerful as a certain kung fu, they once dared to argue with McDonald's and KFC, and even threatened to surpass them, but now they are in a stalemate and cannot find a breakthrough point. And with the increasing number of new fast food, the competitive pressure in the fast food industry is also increasing, just like Guangzhou, which used to be dominated by soup noodles, but now it is not good, but the business of noodle restaurants is getting better and better.
I know a fast food owner, he runs this freshly fried fast food, opened it during the epidemic, at that time the prefabricated dishes were crazy, and he wanted to do the opposite, he felt that for eating, Cantonese people still pay great attention to freshness, so he made a freshly fried fast food, every meal is freshly fried, although the meal is slower, but it was still more popular at the time.
So he opened it for three years, and the business has always been very good, but this year, the situation has changed, it may be that after the epidemic is over, consumers' requirements for eating have also changed, and they pursue more different things, so it can be seen that the snail noodles, Chongqing noodles, hamburgers, fried chicken and other fast foods that are opened first are still more popular with young people.
This year, his business has not been particularly optimistic, especially in the second half of the year, there have been losses for a few months, he said that he can't bear it, so not long ago, he closed the store and went home early for the New Year.