Not long ago, at the China Journalism Awards seminar held in Chongqing, Cao Huanrong, deputy director of the China Journalism Awards Review Committee and head of the news review team of the Propaganda Department, mentioned an article "Salute to Chongqing and Tribute to the People" in his speech.
He said: "This article, after it was issued, became popular in Chongqing, and even had a bit of a 'Luoyang paper is expensive', and readers said that it made people feel passionate and full of tears." ”
This article, what is written? How is it written?
Shan Bingbing, member of the editorial board and director of the Theoretical Commentary Department of Chongqing, wrote a manuscript to the WeChat of the China Journalists Association, telling the process and thoughts of writing.
This comment is not like a comment, why can it win the first prize of the China Journalism Award? The author of this article: Single Soldier
(a).Commentary is a banner of the newspaper and the value orientation of the newspaper. Today, the analysis and judgment of major policies and the interpretation of the value of hot news are still scarce. As a product that directly participates in market competition, reviews should truly reflect their communication, guidance, influence and credibility to guide users in a timely mannerYou must really have the courage and ability to change your thinking, iterate on the text, and upgrade the communication. In the past few years, together with the Chongqing ** comment team, I have been trying to transform and upgrade the review business. Continuously strengthen the integration of thinking, including absorbing new technologies for expression and communication from social networking, and highlighting and strengthening the "change and change" to promote commentators to become commentators and reporters, and integrate in the expression of commentsCross-genre writingtechnology is the focus of our exploration. To this end, we have written a large number of "new commentaries" and "big reviews" that are very different from traditional reviews, among which the more representative works won the first prize of last year's China Journalism Awards"Salute to Chongqing, Salute to the People".
Chongqing** published a comment "Salute to Chongqing, Salute to the People". (b).In the summer of 2022, Chongqing recorded the worst extreme heat since 1961, and the city also experienced related disasters, and the surrounding wildfires burned burning. At that time, the disaster, the epidemic and public opinion were superimposed, although Chongqing ** also launched a series of comment products, focusing on specific issues and setting relevant agendas, but how to come up with the needle of the sea god when the clouds were flying and the crowd was noisy? How to smash that hammer? This is a test for our review planning, innovation, and expression. The most critical moment is also the most suitable time to test the results of our usual innovative training. From the time we decided to write this big review to the time we published it, we only had a dozen hours for ourselves. In the morning, as soon as we received the task request from the editor-in-chief, commentator Zhang Yan and I rushed to the newspaper office early, set the framework structure, think about the emotional rhythm, finalize the characteristics of the text, find the interview subject, and start to divide the work and write. Writing this article, the biggest consensus we have formed is to tell the story, write the truth, and sort out the value, and we must let readers read it, read it, and read it to resonate. In the usual training, we often analyze the traffic password of popular articles on the Internet, and we must admit that many articles with ultra-high reading volume are also comments in themselves, but they are quite different from the traditional ** form of expression. In this multi-media era, it can no longer be easily expressed with traditional stylistic consciousness. When writing this article, I often say two words - "not around", that is, to be one.
One, two is two, one hammer smashes a nail, and a mantra is spit out. So, the voice presented in our article, that isSmall and beautiful, short and fineDon't look at this as a big review of nearly 5,000 words, but the overall composition of the article is all small paragraphs, all small broken sentences, all small details, and all small scenes, which are connected and do not give people a sense of length. This is because the rhythm and mood are well grasped, so that people can read it in one breath without feeling tired. Traditional ** people criticize popular articles on the Internet, and often say that people are "with emotion and rhythm", and they really need to look at it in two. If the "emotion" is just complaining, just angry, and the "rhythm" is just detached from the truth and just misdirected, then of course it is a bad thing. However, if the "emotion" itself is a condensation of sincere emotion, the embodiment of public feelings, then this emotion is of course a good thing. In the same way, as long as the "rhythm" leads the agenda to positive energy, promotes fairness and justice, and promotes problem solving, such a "rhythm" is a valuable beat. 
Chongqing** review team is learning and discussing. "The most in-depth is the story, the most touching is in the scene, the most thoughtful is in the theory, and the greatest value depends on communication. ”Here are a few of the "slogans" I have set for the transformation of the department's commentary. We are convinced that the "story point of view" model must be an important choice for review innovation. Sima Qian's writing of "Historical Records" often starts with a story, and then at the end of the commentary with "Taishi Gong said", the ancients are still like this, in the Internet environment, comment writing should have the courage to play the good tradition to the extreme. "Salute to Chongqing, Salute to the People" is particularly extreme in terms of "story + viewpoint". For example, what are the psychological changes of college students who have fought fires three times, why are motorcycle riders who water to keep them awake so moving, what ideals and beliefs do firefighters who do not take a step back, and why couples who set up roadside stalls to cook soup have to fish out an extra piece of meat ...... for volunteersThese stories, these details, are the most penetrating to people's hearts. What strings these pearls of life together is the urban spirit of Chongqing people helping each other in the face of disasters, which is the most valuable value element contained in this era. 
Salute to Chongqing, Salute to the People" WeChat *** tweet page. (c).
As a professional commentator, I myself have been writing reviews for more than 20 years. I've written thousands of reviews, and now I'm feeling more and moreAny first-class commentator should first of all be an essayist, or even a ** family. Comment writing should not be a simple instrumentalization, nor should it be only craftsmanship without ingenuity, in order to truly "dig a deep well" in this professional research and industry practice, we must have great love, great feelings, and great innovation. Changing the style of writing, speaking people's words, and using cross-genre writing to make comments more in line with the communication in the new ** context is not only a matter of attitude, but also a matter of ability, and it is also a matter of responsibility. Write a review, don't be confined to the form, don't be trapped in the tradition, some of our articles are indeed "not like comments in the traditional sense", but as long as the point of view can resonate and empathize with readers, as long as the good voice can be truly disseminated, we should also be brave and confident to say: "This is also innovation!" ”
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