NIO welcomed the peak sales season of the Spring Festival and launched a limited-time car purchase discount campaign for the New Year, proposing a series of updates and preferential measures for its existing models. Deliveries of the 2024 model are expected to begin in early March, while the 2023 model will enjoy Chinese New Year car purchase privileges, including cash discounts, NOP+ gifts, purchase points and exchange gifts. In addition, NIO also announced that from February 8 to 18, its customers will be able to swap batteries for free at 769 highway battery swap stations across the country, highlighting the importance it attaches to customer service.
All NIO models are equipped with 4 ORIN chips and a computing power of up to 1016 tops, showing leading advantages in intelligent driving and intelligent cockpit experience. Recently, NIO released Banyan Banyan 24.Version 0 has been updated, introducing more than 50 enhancements and optimizations, such as 4D Comfort Pilot, GOA General Obstacle Warning Assist, Omnidirectional AEB, and NOMI Cabin Memory, to further improve the user experience.
In terms of global navigation assistance, NIO's services have covered 606 cities, with a mileage of more than 650,000 kilometers in urban areas, providing users with a wider range of intelligent driving support. At the same time, NIO's full range of models covers the range of 300,000 to 600,000**, with a total of 8 models to meet the needs of different consumers. In 2023, NIO's sales of all 8 models will reach 160,000 units, ranking first in the high-end pure electric market of more than 300,000 yuan. Especially in the Shanghai market, from July to December 2023, NIO hit a new high in sales in the market of more than 300,000 yuan (including fuel vehicles) for six consecutive months, demonstrating its strong competitiveness in the high-end pure electric vehicle market.
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