Song Bo.
Before the winter vacation of 2024, students majoring in e-commerce (Jingdong Targeted Training) of Beijing Vocational College of Electronic Science and Technology ushered in a live practical training class. At the end of the 45-minute practical training session, the student live broadcast team won the first battle and sold 8 orders. (China Youth Daily, February 19).
The live broadcast e-commerce industry has swept in like a spring breeze, bringing a new atmosphere of economic development and creating new employment opportunities for the market. According to statistics, in the first half of last year, the cumulative live broadcast sales of e-commerce platforms reached 127 trillion yuan, with a cumulative number of live broadcasts exceeding 1100 million games, more than 70 million live broadcast products, and more than 2.7 million active anchors. This series of data is enough to prove the prosperity of the live broadcast e-commerce industry.
However, in this craze, we also have to face the reality that although the industry is vibrant, the shortage of live broadcast talent is getting bigger and bigger. Many live broadcast practitioners are in a state of "savage growth", which has led to some chaos in the industry. From the well-known anchor's comment about ** that caused consumers' "public anger" to the topic of "college students live broadcast in the dormitory" caused heated discussions, these chaos are like weeds, which not only affects the healthy development of the industry, but also damages the interests of consumers.
These problems also let us see that the live broadcast e-commerce industry is in urgent need of a large number of professional talents. In this context, the opening of live broadcast e-commerce majors in higher vocational colleges has undoubtedly injected new vitality into the industry. At present, nearly 300 higher vocational colleges across the country have opened online marketing and live broadcast e-commerce majors, and nearly 61 higher vocational colleges have opened online live broadcast and operation majors. The establishment of these majors provides a steady stream of talent support for the live broadcast e-commerce industry.
Just like a garden, it not only needs flowery branches and leaves, but also needs evergreen roots in all seasons. The future of the live broadcast e-commerce industry should be a moving picture of a hundred flowers blooming, rather than a gluttonous feast of disorderly competition. The development and growth of live broadcast e-commerce talents cannot rely on "savage growth", but needs "professional training". What we need is not only skilled performers, but also practitioners who know how to respect the rules and cherish credibility. In the face of the challenges and opportunities of the industry, vocational colleges need to shoulder their responsibilities and take effective measures to regulate and guide the development of live broadcast e-commerce talents.
First of all, higher vocational colleges should establish a sound curriculum system, introduce e-commerce skills courses such as e-commerce operation, business data analysis, chain management, and new marketing, and combine the theoretical knowledge and practical skills of live broadcast e-commerce to provide students with comprehensive training. Secondly, vocational colleges should strengthen school-enterprise cooperation, understand the latest development trends and talent needs of the industry, and provide students with internship and practice opportunities, so that they can exercise themselves in a real environment. At the same time, higher vocational colleges should also strengthen the professional ethics education of students and guide them to establish correct values and professional outlook. In the live streaming e-commerce industry, qualities such as integrity, responsibility, and fairness are crucial. Only with these qualities can live broadcast e-commerce people stand out in the fierce competition and contribute to the development of the industry.
In short, we hope that more professional live broadcast e-commerce talents will sow the seeds of wisdom, reap the fruits of success, and promote the thriving growth of the live broadcast e-commerce industry in this hot land full of vitality and vitality. All sectors of society should also work together to maintain a more mature, healthy and orderly new business format, so that the garden of live broadcast e-commerce will bloom with beautiful and lasting brilliance.