Recently, as the first company in China to terminate the contract with Messi, this decision may bring a series of far-reaching butterfly effects. From a business point of view, Messi, as a superstar in international football, his advertising endorsement income in the Chinese market is undoubtedly considerable. With the news of the termination, Messi's advertising endorsement revenue in China may suffer a heavy blow and be close to zero. This is not only a personal financial loss for Messi, but also a reconsideration of Chinese companies - in business cooperation, in addition to the halo of stars, it is more necessary to consider whether the values behind it are consistent with the brand image.
In addition, the removal of Messi's jersey from the shelves is also a phenomenon to watch. In order to express their support and love for Messi, many fans bought genuine jerseys as treasures. But with the termination of the contract, the market value of these jerseys could drop significantly or even become worthless. This is not only a hurt to the emotions of fans, but also a shock to the sports memorabilia market.
More notably, this incident may affect Messi's image and popularity in China. Although football is a global sport, there are differences in the choice and preference of idols in different countries and regions. In China, Messi has won the love of a large number of fans because of his outstanding performance and unique charm on the football field. However, with this termination, some may begin to reassess Messi's image and may even see him as an "unpopular with China" Argentine. This shift is not only an evaluation of Messi personally, but also a reflection of Chinese society and culture.
To sum up, the termination of the contract between Honor of Kings and Messi is not only a simple business decision, but also may trigger a series of far-reaching butterfly effects. These effects are not only related to Messi's personal economic interests and image, but also related to the business strategies and cultural values of Chinese companies. Therefore, in future business cooperation, both parties need to consider various factors more carefully to avoid similar incidents from happening again.