AlipayIt is a payment app that is loved and used by everyone, and not long after the beginning of 2024, many top apps have been updated and upgraded. WeChat, as a social app, has undergone a new annual update on both Android and iOS, with an optimized interface and some useful features. Xiaolei and his friends have experienced it for a while, and they unreservedly said that the update of WeChat is indeed satisfying. Seeing that WeChat has launched an offensive,AlipayThey also began to show their ambitions, first of all, they changed the logo. As one of the most important logos of a brand, the logo often receives widespread attention once it is changed. AlipayThe logo has long been deeply rooted in the hearts of the people, what new changes have been brought by the official this time? Without further ado, let's talk about it in detail
AlipayThe new logo features a clear and concise style, using the first Chinese character of the brand name as the main motif. It's easier to remember, but it can be a little trickier to tweak later. But there are surprises. On January 19th,AlipayOfficially announced a new logo upgrade. This timeAlipaywill surround it"Open、Technology, warm"These three core concepts have changed the logo. First of all,AlipayThe original borders and text were discarded and directly removed. The purpose of this is to embodyAlipayA more open-minded attitude is also to simplify the logo. In addition,"branches"The shape of the characters has also been adjusted, and the original straight lines have been changed to a softer look. What's even more special is,"branches"The word also introduces a three-dimensional natural light effect. Therefore, the new logo looks not only transparent, but also fluid, and Xiaolei feels more agile than the previous version. Here's a **, let's feel it together, hey, is there a feeling of vitality?
Currently, iOS and AndroidAlipayThe latest version of the company has used the new logo, and friends who like it can update it directly. Nowadays, the field of design is going through a cycle, from skeuomorphism to flattening to skeumism, andAlipayThe logo upgrade is also part of this trend. Not surprisingly, since last July,GoogleIn the released promotional **, the Android logo has changed dramatically. From the flat robot image of the past, it has become a more three-dimensional skeuomorphic robot image, which has been foreshadowed. Xiao Lei boldly guessed that this year's logo upgrade of the big factory APP is also likely to develop in a more skeuomorphic direction.
By the way,AlipayThe last time the logo was changed was in March 2020. At that timeAlipayThe logo hasn't changed much, except"branches"Aside from the slight changes to the font, the biggest change is the color change. AlipayFrom the original light blue color to more affluentTechnologyThe sense of dark blue has caused many users to be uncomfortable. Now, four years laterAlipayThe logo was changed at the beginning of the new year, which may mean that there will be some big changes this year.
Xiao Lei also compiled a list of past generations for everyoneAlipayThe logo change table corresponds to the logos of 2004, 2006, 2007, 2010, 2013, 2015 and 2020 from top to bottom. Has anyone used an earlier version of itAlipayWhat about logos? Raise your hand and let me see
AlipayThe most frequently used scenario is a variety of QR code payments. In recent years,AlipayWe have been listening to our users and have made continuous improvements in terms of functionality and fluency. Nowadays,AlipayIt has become very practical, so let's let Xiao Lei introduce it in combination with his own experienceAlipaySome useful features.
The first is the speed mode, everyone has been calling for WeChat to launch a minimalist version, but I didn't expect itAlipayBe one step ahead. When the phone is running slow after turning on the speed modeAlipayAutomatically turn off recommendations on the homepage and reduce background services. In this way, it can be improvedAlipayof running speed. Path:AlipayThe bottom bar is my top right cornerGearsUniversal- Extreme Mode - Extreme Start.
This is followed by homepage management, previouslyAlipayTo manage the content of the homepage through foreign positioning, there is now a more concise homepage management function. You can manage the search box, pin the top of the app sort, apply dynamic reminders, recommendation cards and basement 5 management options. As a result, the homepage is much cleaner. Path:AlipayThe bottom bar is my top right cornerGearsUniversal- Home Management - 5 major management options.
There's also the Elder Mode, whether it's for people with poor eyesight or older usersAlipayThe Elder Mode is very intimate, and the interface and font size have been specially adapted. Path:AlipayThe bottom bar is my top right cornerGears- Elder Mode - Turn on Elder Mode.
In addition, there is a quick management function for passwordless payment and automatic deduction. Many people accidentally click on passwordless payment to automatically deduct when shopping online, but often forget or don't know how to do it when they want to cancel later. Now,AlipayThese steps are simplified, and in just a few steps, you can manage passwordless payments and automatic deductions in one place. Path:AlipayThe bottom bar is my top right cornerGears- Payment settings - passwordless payment Automatic deduction - Free management.
In the end, due to space limitations, Xiao Lei could not expand them one by oneAlipayand other useful functions. Judging from the functional improvements and major changes to the logo in recent years,AlipayIt's constantly improving. They ditch the bloated image, focus on solving the pain points of users, embrace a larger user base, and adjust their aesthetic concepts at any time. Xiao Lei believes that after the new logo change,AlipayThere will be more new moves this year, so let's wait and see.
Finally, Xiao Lei would like to ask everyone what other features you are looking forward toAlipayWhat about this in a future update? Welcome to leave a message to discuss!