With the in-depth development of the Internet, the traditional marketing boundaries are gradually disappearing, and the integration between consumers, content and scenarios has become closer than ever, marking the arrival of the era of unbounded marketing. In this context, Douyin e-commerce's Douyin replacement traffic project - Jiemeng plan was officially launched, as a joint promotion plan of Douyin e-commerce, aiming to cooperate with brands, establish cooperative relations at the marketing level, and achieve common cooperation through the joint resources of both parties, so as to help brands build and improve the marketing ecology of Douyin e-commerce.
Replace online and offline resources to achieve a new way of marketing
As we all know, Douyin can be said to be the most popular short ** platform at present, with a huge user base and resources. The brand also has a lot of offline resources, such as offline stores, pop-up stores, product gift box packaging, elevators, high-speed rail, airports, etc., the brand side places advertisements on these offline resources, and adds Douyin e-commerce visual elements to them, consumers will also see Douyin e-commerce when they see brand advertisements, and the probability of choosing Douyin e-commerce when they want to consume will be higher. Through this form, the brand will be able to exchange for the same value of Jiemeng coins, which can be used to replace the resources in the Douyin station, such as Douyin opening screen, product specialization, Qianchuan elimination red envelopes, etc., to achieve the best in the Douyin domain. In this way, it is convenient for the brand to work with Douyin e-commerce. Offline resources are replaced with online resources, forming a new marketing path, bringing more sales opportunities and benefits to the brand.
Putting case - Ding Ding lazy vegetable elevator resource delivery.
Large traffic**, the first shot of business in 2024
Douyin e-commerce uses its own strong traffic resources to empower the business development of brands. In the three years since the launch of the program, more than 800 merchants have redeemed more than 3.5 billion traffic through the program, achieving business growth on the Douyin platform. In this New Year's Festival, the festival alliance plan will distribute 3.3 billion festival league coins, and brands can redeem the corresponding value of Douyin on-site traffic by implanting Douyin e-commerce visual elements in off-site advertisements or attracting traffic to Douyin**, so as to achieve common ** and business growth.
Delivery case - Guanzhan brand outdoor delivery.
For example, Proya participated in the festival alliance plan, exchanged Douyin e-commerce resources, and achieved a single-day GMV of 22 million+ live broadcasts, and a single-day increase of 3600+ fans. During this year's New Year's Festival, adopt a cow to advertise in the elevator, participate in the festival alliance plan, add Douyin elements to the advertisement, exchange more Douyin traffic, achieve a big brand, and sprint for better sales.
Putting case - adopting a cow elevator resource investment.
Reduce costs and increase efficiency, win-win cooperation
For brands, the Douyin e-commerce festival plan can get more traffic at a lower cost. As long as you add Douyin elements to your self-operated resources or direct traffic to Douyin e-commerce, you can redeem Douyin e-commerce resources. Under normal circumstances, these resources are paid, and brands can achieve low cost and high ** through Douyin replacement, and at the same time improve the efficiency of advertising reach with the help of Douyin platform traffic. In this way, both parties can achieve cost reduction and efficiency increase in marketing, and achieve the purpose of win-win cooperation.
Traffic displacement has become a popular business model. More and more merchants are also willing to use the Jiemeng plan to replace relevant resources and traffic on Douyin to empower business growth. In the future, Douyin replacement traffic may become a new marketing trend to help brands continue to grow and develop.