The UK bans the sale of disposable e cigarettes, and the industry pattern has changed

Mondo Health Updated on 2024-02-01

According to a number of UK ** news, the relevant regulatory authorities in the UK have determined that they will officially ban disposable e-cigarettes, in order to solve the problem of e-cigarette addiction among minors. Some experts believe that other countries are likely to follow the UK's policy of banning the sale of disposable e-cigarettes, and the domestic e-cigarette industry will be greatly affected, and other formats may rise. YINGHE Technology (300457), which sells disposable e-cigarettes in the UK, plunged 1133%。

It is understood that the ban on disposable e-cigarettes will be implemented using the powers granted by the 1990 "Environmental Protection". According to relevant reports, 5 million disposable e-cigarettes are discarded every week in the UK; The annual cost will reach £200 million. **All flavors except tobacco, peppermint, menthol and fruit will be banned (final range has not yet been determined); Introduce new packaging restrictions to make them less attractive to minors. The ban does not include refillable, reusable e-cigarettes, as well as other smoking cessation tools, including nicotine patches and medications.

According to the report, the relevant restrictions also involve sales channels, including the way e-cigarette shops display e-cigarettes, removing e-cigarettes from the sight of minors. England and Wales will impose new fines on shops that illegally smoke children**.

Relevant reports cite data showing that among people aged 18-24, half of those who have no smoking history have used disposable e-cigarettes. According to the UK**, disposable e-cigarettes have been driving an increase in youth e-cigarette use. In the past two years, the proportion of 11-17-year-olds using disposable e-cigarettes has increased almost ninefold.

British Prime Minister Rishi Sunak explained the plan in detail during a school visit on Monday. "As any parent or teacher concerned about children's development knows, one of the current worrying trends is the increase in child use of e-cigarettes, so we must take decisive action before this trend becomes widespread," he said. * Highlights that disposable e-cigarettes, often sold in smaller, more appealing packaging, are one of the key factors contributing to the sharp rise in teenage smoking.

Once officially launched, retailers may have a six-month transition period to make relevant adjustments.

On January 29, Smoore International (06969) opened red and turned green in early trading, down 335% to 5HK$19, with a turnover of 4435HK$50,000. The UK is one of Smoore's major markets for single-use products. In November 2023, SMOORE launched the British disposable e-cigarette product FEELM 2. at the UKVIA (British Electronic Cigarette Association) annual forum0。feelm 2.0 The experience of 1,000 people has been realized through a significant improvement in efficiency.

YH Technology opened low and went low, and the decline expanded in the afternoon, and finally fell 1133% and a turnover of 54.3 billion yuan.

SKOLL, a subsidiary of YH Technology, has two major brands, "SKE" and "SIKARY". The UK market is Skoll's main market, and "SKE" is also the UK's leading brand, with products covering a variety of categories such as refillable, disposable, CBD, mod, nicotine salt, etc. Skoll is deeply involved in the UK market, and has obtained the UK and European TPD product certification in June 2022, and set up a wholly-owned subsidiary in Manchester in March 2023.

At present, the top brands of domestic e-cigarettes, Love Miracle and Skoll, are the leaders in the British e-cigarette market, and the two companies continue to win the market by relying on disposable e-cigarettes, which has caused dissatisfaction among local manufacturers. The two companies have also been subject to ongoing controversy over how they are promoted.

In recent years, disposable e-cigarettes have become popular, disposable e-cigarettes will bring e-cigarettes into the era of fast-moving consumer goods, compared with the previous refillable and open equipment, which are more complex, and need to be sold in e-cigarette specialty stores, brand stores, etc., disposable products can penetrate into any channel and terminal due to their simple form and low price, which gives a lot of new brand opportunities. The newly developed e-cigarette companies in China mainly produce disposable e-cigarettes, and the national standard e-cigarettes in the domestic market are refillable, but the underground black market is basically disposable e-cigarettes.

Guo Xiaoyu, co-founder and COO of Shenzhen Two Supremacy Technology, said that there was no rumor in the market before the UK banned disposable e-cigarettes, but this topic has been talked about for a year or two, and companies have basically prepared. This policy is likely to be imitated by other countries, in the past period of time, foreign countries have basically reached a consensus on the harm of disposable e-cigarettes, and domestic companies may be damaged by this, "at present, I don't see that companies can benefit from it."

She believes that after disposable e-cigarettes are banned, the future form is difficult, and it is not yet seen what type of product has special advantages to achieve a winning position.

Li Youqiang, a domestic e-cigarette expert, said that the market demand for e-cigarettes is still there, and there may be changes in enterprises.

In December last year, China exported about 1 e-cigarette to the UK$4.9 billion, up 56.9 billion from the previous month31%, a year-on-year increase of 3506%。

The UK is one of the most vape-friendly countries, and the introduction of e-cigarettes into hospitals is one of the means to reduce the harm of paper cigarettes.

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