On January 9, local time in the United States, the CES2024 International Consumer Electronics Show kicked off in Las Vegas, USA. From ChatGPT to the integration of AR technology into the real driving environment, artificial intelligence (AI) technology and intelligence have become the keywords of CES2024. As one of the consumer units with the strongest sense of science and technology, the intelligent cockpit has become the best entry point to create the differentiation of automotive products. At CES2024, the reporter observed that with the blessing of AI technology, a more practical, interactive and fun intelligent cockpit has become the focus of major car companies at CES2024. The three major German car companies focused on human-vehicle interaction and coincidentally released intelligent cockpit technology solutions based on AI large models. 
CES2024 Mercedes-Benz exhibition area.
Mercedes-Benz unveiled the all-new MB on the first day of CES 2024OS in-vehicle system. The system integrates AI virtual assistants, audio applications, and game applications to provide a faster and more efficient experience. Among them, AI virtual assistants can not only give situation-based suggestions and have more natural conversations with users, but also perceive the driver's emotions. When the driver is emotionally depressed, its cues and responses will be shorter and more direct; When the driver is in a good mood, the sound will be more cheerful, and at the same time, the relevant sensing will also be reflected in some UI design. The BMW Group showcased its new generation of BMW intelligent personal assistant based on Amazon's Alexa large language model. Users do not need to use their hands, and can realize intelligent interaction between people and vehicles through voice. "BMW is synonymous not only with the ultimate driving machine, but also with the ultimate digital experience. With an eye to the future, we will integrate augmented reality and demonstrate powerful and reliable AI in human-machine interaction. Wei Bofan, director of BMW Group in charge of research and development, said. Volkswagen announced that its existing IDA voice assistant will introduce ChatGPT artificial intelligence technology, which can be used to control infotainment, navigation and air conditioning, or answer general knowledge questions. In the future, as an ever-expanding capability, AI will provide additional information to answer questions that go beyond certain scopes. The feature is expected to be first available in the European market starting in the second quarter of 2024, with the first models including the ID7、id.4、id.5、id.3. The European version of the all-new Tiguan, the all-new Passat and the all-new Golf. 
In addition to car companies, major chip manufacturers such as Intel and Qualcomm have also taken action to promote the intelligent transformation of automobiles with AI technology. Intel announced the launch of a new AI-enhanced software-defined automotive system-on-chip (SoC) that will enable in-vehicle AI capabilities such as generative AI and camera-based driver and passenger monitoring systems. Geely's Zeekr brand will be the first OEM to adopt Intel's new software-defined automotive SoC series. The two-way interaction between smart cars and smart homes has become a major trend in the Internet of Vehicles. At CES2024, Samsung showcased its collaboration with auto brands such as Tesla, Hyundai, Kia, and Genesis in integrated home energy management services. With Samsung's SmartThings platform, users can perform various car-related actions from home, such as starting the car, controlling the smart air conditioner, opening and closing windows, and checking the charging status. At the same time, users can also control household appliances such as TVs, air conditioners and car chargers through the car, realizing "home to car" and "car to home". Bosch's self-parking charging technology is also a bright spot. With this technology, the electric vehicle is able to drive itself into an available parking space with a charging station, which is controlled by the button of a smartphone and the system automatically charges the vehicle without human intervention. Once charging is complete, the vehicle automatically moves to another parking space, freeing up space for the next car that needs to be charged. Author丨Zhang WeijiaEditor丨Qiu Jiang YongmeiEditor丨Maria Producer丨Lian Xiaodong