In 2004, on TV, his image was like a solid mountain, steady and deep, and he used his powerful words "Thousands of miles of afforestation, benefiting the country and the people" to arouse the resonance of hundreds of millions of viewers.
In 2008, the court pronounced a verdict that he was sentenced to 11 years in prison, and his former aura and honor disappeared in an instant. In 2019, he stood on the stage of Harbin, although he was poorly dressed, he was still full of confidence, promoting his "half of the province's urban and rural supermarket chains".
In the past 17 years, he has experienced the transformation from a nationally renowned entrepreneur to a prisoner, and then returned to the public eye. He is good at self-packaging, dare to do what others dare not do, he used the greed of human nature to design a big **, and swept away 1.3 billion.
He is Chen Xianggui, a man who is widely known for his "8 minutes" story. In 2018, he held a brush in his hand and wrote "I have a fate with 8", which seems to have foreshadowed his special fate with the number 8.
However, this is not the case. A Dalian netizen posted a paragraph in 2019**, in which he told the story of how he started with "8-minute laundry detergent".
However, this laundry detergent is actually a fake advertised package without any substantial product. Despite this, Chen Xianggui's story is still widely circulated, and his "8-minute family history" has become a topic of conversation.
In 1986, Chen Xianggui began a turning point in his life with a demobilization allowance of 500 yuan. He worked as a salesman in a daily chemical factory, and with his sincere face and excellent eloquence, he earned several thousand yuan in only two years, becoming one of the few "huge money" owners of that era.
In order to seek greater development, Chen Xianggui decided to quit his job and start his own business. With his familiarity with the daily chemical industry and keen market insight, he decided to start with a school-run factory, and the preferential policies and new development opportunities in this industry made him full of confidence.
When looking for a partner, he chose to work with a school and persuaded the principal to start a daily chemical factory together. However, he was worried about the risk of investment, so he did not buy the production line for the time being, but he firmly believed that his dream of starting a business would come true.
Chen Xianggui rolled his eyes and came up with an innovative idea: he bought laundry detergent from a chemical factory in Jilin, then bought bags from another packaging factory, opened large bags of laundry detergent, and packed them into small bags, so that the so-called "eight-minute laundry detergent" was born.
At the beginning, in order to open up the market, he adopted a special sales method: he asked supermarkets and other major merchants to pay him first, and then buy and sell his "eight-minute laundry detergent".
This method soon helped him open the Northeast market and earn his first pot of gold in his life. After having money, he acquired a daily chemical plant in Jilin and established the "Eight Minutes International Washing Group", determined to promote his "Eight Minutes Laundry Detergent" to the national market.
Chen Xianggui, a former salesman, knows the power of advertising. In his opinion, the goods are nothing more than the same, and whether they can sell well depends on how well the advertising is done and how strong the publicity is.
In order to further open up sales, he invited Gao Xiumin, a sketch actor who had appeared on the CCTV Spring Festival Gala, as a spokesperson, and quickly spread the advertising slogan "Eight minutes of laundry detergent, soaked to be clean" through TV, this strategy In the next ten years, "Eight minutes of laundry detergent" sold well across the country, and Chen Xianggui also became a well-known entrepreneur in Northeast China.
However, only he knows that although his "Eight Minutes International Washing Group" is famous, it actually lacks core technology and is just an empty shell packaged by advertising.
In the millennium, the daily chemical goods market was fiercely competitive, and the emergence of laundry detergent greatly affected the sales of Chen Xianggui's laundry detergent. However, instead of investing in improving production lines or developing core technologies, he began to sell lottery tickets.
He firmly believes that only by making a big deal and making a profit can we achieve real success. So,He took advantage of the loopholes in the sports lottery industry at that time,A large number of lottery tickets were purchased in the dark,Leave the big prize to his own people,Small prizes are sold,So as to earn a lot of money.
Fortunately, soon after, the relevant departments of our country strengthened the supervision of the sports lottery industry, so that his road to fortune was interrupted.
In order to improve his social status and popularity, Chen Xianggui began to use his name to make money. He racked his brains to think about how to create a "tall" image.
In 2002, he invested in Zhao Benshan's TV series "Liu Laogen" and decided not to be paid, the only condition was that he had to play the role of Ma Ming, secretary of the township party committee.
Because "in the whole play, the biggest official is the secretary, so you must take this role". This decision of his gave him a positive image in the play and made him known to the masses.
After tasting the sweetness, he once again starred as the secretary of the township party committee in the TV series "Shengshui Lakeside", the director and screenwriter of this drama is He Qingkui, and the protagonist is Gao Xiumin. Through these roles, Chan Sang-gui has managed to increase his popularity and influence, but he has also exposed his greed and hypocrisy.
1.Chen Xianggui and Gao Xiumin are old friends, and through Gao Xiumin, he got acquainted with He Qingkui. "Holy Water Lakeside" was produced by him with an investment of 5 million. 2.In 2004, the state introduced a policy to encourage individual afforestation, and Chen Xianggui was keenly aware of the huge business opportunities.
This year, he registered the "Wanli Great Afforestation Company", claiming to plant 15 million acres of forests in 14 provinces north of the Yangtze River. In order to enhance the company's image, Chen Xianggui rented a manor covering an area of 400 acres as a reception office with an annual price of 600,000 yuan.
The manor is luxuriously decorated, and in order to highlight the strength of the company, he even spent 500,000 yuan to buy 5 planes and park them at the gate of the manor.
Chen Xianggui has everything in place and began to carry out publicity and promotion, and he invited Gao Xiumin and He Qingkui as spokespersons. In the major TV stations, the advertisement of "Ten Thousand Miles of Afforestation, Benefiting the Country and the People" was launched, and was supported by Yang Lan and other public figures.
In just four or five years, Chen Xianggui invested 50 million yuan in advertising in 405 companies across the country. The salesmen of Wanlida Afforestation Company gave speeches and propaganda all over the country, and they were enthusiastic and convinced, declaring that "only 2660,000 yuan, 8 years later, 180,000 yuan. ”
This 2660,000 yuan is the company sold to the buyer of 10 acres of forest land, per mu of forest is 2,660 yuan, and these forest land is contracted by the company at 2 to 30 yuan per mu per year, the profit margin between this is amazing.
In the face of TV commercials and the promise of salesmen, buyers are deeply trapped in the "low investment, high return". Chen Xianggui used the greed of human nature and the aura of a star to make a lot of money for himself.
Many people who are regarded by the public as upright, incorruptible, and honest, including the township party secretary, comedians, screenwriters, and many stars and presenters with positive images, have woven a deceptive trap to lure people into the bait.
After meeting the salesman of Wanlida Afforestation Company at the door of his home, he was lured by the other party's rhetoric, and he followed the salesman to the conference room of the hotel to listen to the "project briefing", in fact, this was a well-planned ** meeting.
The salesman repeatedly emphasized at the meeting, "as long as the forest land is purchased, the company will send a special person to be responsible for the management to ensure that the survival rate of the forest land is 100%, and after deducting the purchase cost after 8 years, the customer will make a net profit of 160,000 yuan." ”
Liang bought 10 acres of forest land under the promotion of the salesman and went to visit the vicinity of the location of Wanlida Afforestation Company in Tongliao City, Inner Mongolia. He saw the so-called "pleasing growth" of the trees, and was then taken to Wanli Manor.
There, the salesman showed him several planes and told him that they were purchased by Chairman Chen specifically for spraying pesticides on the trees. Liang was amazed by this and was attracted by the luxurious décor in the manor.