On February 26, in order to welcome 315 and further serve consumers, Suning Tesco took the lead in launching the 315 "National Rejuvenation Festival".
The person in charge of the "New Festival" said: "This year's 315, we will focus on a 'new' word. There are piles of 'new' products;There is a higher subsidy for trade-in 'new';The store also integrates ** 'new' to create a more experiential consumption environment. ”
The trade-in subsidy has been increased to 6,000 yuan
The popularization of green and energy-saving household appliances is the trend of social development. In order to encourage consumers to boldly replace the new, Suning Tesco increased the subsidy for collecting old and sending new ones during the 315 period.
How to deal with old household appliances has always been a headache for many families, and it is not only time-consuming but also a loss of door-to-door non-payment to invite someone to collect the old ones. If you use Suning.com's "trade-in" service, the situation is very different.
During the 315 period, consumers come to the store to participate in the trade-in activity, not only have a higher than usual amount of old household appliances, but also enjoy a new purchase allowance when buying new household appliances, and the subsidy at both ends can reach up to 6,000 yuan.
In terms of service, Suning Tesco emphasizes "speed". Launched the first to send the new and then collect the old, send the new and collect the old as soon as one day to get the intimate service.
Big brands are getting new together
315 Suning Tesco brings together many big brands to create a new product launch highland.
Suning Tesco joins hands with big brands such as Midea, Haier, Siemens, Hisense, Toshiba, Huawei, Samsung, Xiaomi and other big brands to launch more than 100 new products during the 315 period, including Huawei Pocket 2, Xiaomi 14 Ultra, Siemens AI vacuum cabin cross door refrigerator, Hisense Chunfeng generation air conditioner, Midea S66Pro dishwasher, Samsung 4K TV, etc.
During the 315 period, Suning Tesco opened and reinstalled more than 200 stores in Shanghai, Nanjing, Shenzhen, Guangzhou, Chongqing, Shenyang, Changchun, Suzhou, Guiyang, Xi'an and other cities and county markets, which can provide one-stop home purchase services covering smart home appliances, home improvement bureau reform, whole house customization, and whole house furniture.
The new products will also be displayed in store showrooms, mimicking home scenes. Let consumers feel the "black technology" and immersive consumption experience when they arrive at the store.
Staggered peak to buy air conditioners
"Golden Three, Silver and Four" is the traditional peak season for consumption. Suning Tesco will take the opportunity of the 315 "National Rejuvenation Festival" to launch the "10,000 people grab air conditioning" activity from March 8 to 10.
The relevant person in charge of Suning's air conditioning business said: March is the best time to buy air conditioners. During this period, the air conditioner is low, the installation speed is fast, and it has the advantage of off-peak consumption.
* On the channel, consumers participate in the "10,000 people grab the air conditioner" trade-in subsidy of up to 900 yuan, and the air conditioner package purchase can be reduced by 100 yuan per thousand, and the maximum can be reduced by 1,000 yuan. Some popular models, including TCL, AUCMA and other brands, 15 hp inverter air conditioner as low as 5% off, the lowest ** is 1849 yuan.
*Consumers can enjoy a number of discounts such as trade-in, pre-deposit and discount, and full purchase reduction. Among them, the trade-in subsidy is 10%, and the full reduction of the package can reach up to 1,500 yuan. Some popular air conditioners** are as low as 1899 yuan, and there is no limit.